SAN
FRANCISCO, Oct. 24, 2024 /PRNewswire/ -- This
holiday season, Old Navy invites everyone to come play with style
with the launch of its latest campaign, "Love is in the House,"
starring Emmy, Grammy, Oscar and Tony (EGOT) award winner
Jennifer Hudson. As the go-to
destination for fashion, fun, and togetherness, Old Navy tapped
Jennifer Hudson to help celebrate
the holiday spirit with a campaign that invites you to bring your
unique style, dressed-up dogs, and chosen family to the Old Navy
house, where everyone is welcome.
The 'Love Is In The House' campaign presents Jennifer Hudson as the season's hostess inside
an Old Navy house - a magical holiday home packed with style and
wonder. Sparkling in Old Navy's High-Rise Rockstar Jeans in
Black Shine, Long Sleeve Sweetheart Velvet Top, and a Black
Faux-Fur Jacket, Hudson hosts a whimsical house party featuring
festive and surprising characters as guests, including dancer and
influencer, Lexee Smith; dancer and
choreographer, Raphael "The Sandman" Thomas; nine-year-old dancer,
Brody Hudson Schaffer, a.k.a. Boss
Baby Brody; and Old Navy's very own,
Magic the Dog. From a conga line of shimmering denim cha-chaing
through the house foyer, to fair isle-wearing guests blatantly
ignoring the "no skiing in the house" rule, and an indoor winter
wonderland filled with snow, holiday wonder is around every
corner.
The Old Navy holiday campaign will air across Cinema, Social
platforms, Primetime networks, and streaming services like Bravo,
HGTV, Netflix, Amazon Prime, Hulu, Disney +, and during 34 NFL
games, including Thanksgiving and Cyber Monday game days.
Old Navy's "Love Is In The House" campaign brings the ultimate
holiday style, all under one roof. From embellished and metallic
denim to festive warm sweaters, puffer coats and fleece zip ups,
this collection has it all. The iconic Jingle Jammies, perfect for
a coordinated photo shoot or styled with denim and accessories for
a "glammie" dinner look, make Old Navy the season's go-to
destination for family fashion. Offering both holiday glam and
comfort at a great value, Old Navy has something special for
everyone.
"It was a dream come true to work with Jennifer Hudson and see her sparkle in our new
Shine denim, said Zac Posen,
Executive Vice President, Creative Director of Gap Inc. and Chief
Creative Officer of Old Navy. "When we learned that Jennifer Hudson was launching her first-ever
holiday album, we thought, now is the time to collaborate with an
EGOT winner to spread joy in our "Love is in the House" holiday
campaign."
"The holidays are my absolute favorite time of year and there is
no one who knows how to celebrate the season like my friends at Old
Navy! We had so much fun creating this holiday party together –
from the decorations to all the amazing outfits, you can't help but
feel transported to a magical winter wonderland. Love was in the
house, and we were feeling fabulous!" says Jennifer Hudson.
The campaign includes Jennifer
Hudson's rendition of "Winter Wonderland" from her newly
released, first-ever holiday album, "The Gift of Love". The holiday
album four city tour will begin at The Kings Theatre in
Brooklyn on November 24th, followed by The Chicago Theatre in
Chicago on December 13th, Walt Disney Concert Hall in
Los Angeles on December 18th, and completing at the
Fontainebleau Las Vegas on December
21st and 22nd. "The Gift of Love" album will be sold at
select Old Navy stores on the four city tour.
Listen to "The Gift of Love" HERE and learn more
https://www.jenniferhudson.world/#/
At Old Navy, everyone is invited and the door is always
open.
PR Contact
oldnavy@abmc.com
About Old Navy
Old Navy is a global apparel and accessories brand that makes
current American essentials accessible to every family. Originated
in 1994, the brand celebrates the democracy of style through
on-trend, playfully optimistic, affordable and high-quality
products. A brand within San
Francisco-based Gap Inc. (NYSE: GAP) portfolio of brands,
Old Navy brings a fun, energizing shopping environment to its
customers in more than 1,300 stores around the world. For more
information, please visit www.oldnavy.com.
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SOURCE Old Navy