Collection launches at Harley-Davidson
Homecoming Festival in Milwaukee
July
25-28th
MILWAUKEE, July 25,
2024 /PRNewswire/ -- Harley-Davidson NYSE:HOG and
multi-genre singer-songwriter Jelly Roll announce a unique apparel
collaboration that merges the iconic style of Harley-Davidson with Jelly Roll's distinctive,
rebellious spirit. This exclusive collection features co-branded
tee shirts, sweatshirts and hats, set to launch at the
Harley-Davidson Homecoming Festival in Milwaukee this month.
Fans attending the Homecoming Festival will be the first to
experience and purchase exclusive items from this highly
anticipated collection. Following the launch, additional styles
will be available on Jelly Roll's official website and offered as
merchandise on his tour, allowing fans nationwide to get their
hands on these limited-edition pieces.
The collection embodies the American, free-spirited lifestyle
that Harley-Davidson represents,
combined with Jelly Roll's raw, authentic style. Each piece is
crafted to deliver both comfort, style and a sense of
adventure.
Jelly Roll will be performing live at Harley-Davidson's Homecoming event Friday night,
adding an electrifying musical backdrop to the unveiling of the new
apparel line. This performance is expected to be one of the
highlights of the event, drawing fans of both the iconic motorcycle
brand and the artist.
"We are excited to see a visual representation of this
partnership come to life on stage in Milwaukee," said Jochen Zeitz, Chairman and CEO of
Harley-Davidson. "The collection
embodies both Jelly Roll and the spirit of Harley-Davidson, and we are looking forward to fans
experiencing it."
Join the Harley-Davidson Homecoming Festival in Milwaukee to witness the launch of this
exclusive collection and enjoy an unforgettable performance by
Jelly Roll. For more information, visit Hdhomecoming.com.
About Harley-Davidson
Harley-Davidson, Inc. is the parent company of
Harley-Davidson Motor Company and Harley-Davidson Financial
Services. Our vision: Building our legend and leading our industry
through innovation, evolution and emotion. Our mission: More than
building machines, we stand for the timeless pursuit of adventure.
Freedom for the soul. Since 1903, Harley-Davidson has defined motorcycle culture with
an expanding range of leading-edge, distinctive and customizable
motorcycles in addition to riding experiences and exceptional
motorcycle accessories, riding gear and apparel. Harley-Davidson
Financial Services provides financing, insurance and other programs
to help get Harley-Davidson riders
on the road. Learn more at www.harley-davidson.com.
About Jelly Roll
Award-winning, Grammy nominated
Nashville native singer/songwriter
Jelly Roll (Jason DeFord) debuted
Top 3 on the Billboard 200 All Genre Chart and #2 on the Top
Country Album charts with his debut Country Album, Whitsitt Chapel
(released June 2nd, 2023) - earning
the biggest Country debut album in Billboard Consumption Chart
history. Following his sweep at the 2023 CMT Music Awards where he
earned 3 awards to become the most awarded artist of the night, the
Billboard Country Power List Cover star and "country's 'most
authentic' new artist" (The New Yorker) received Billboard's 2023
Breakthrough Award and the People's Choice Award for Male Country
Artist of the Year. Nominated for Best New Artist and Best Country
Duo/Group Performance for "Save Me (with Lainey Wilson)" at the 2024 GRAMMY Awards, along
with eight genre-spanning nominations at the 2024 iHeartRadio
Awards and a win for best New Country and New Pop artist, Jelly
Roll is one of three artists alongside Morgan Wallen and Luke
Combs to have scored three Country Airplay #1s in 2023 and
the first to do it with his first three singles. He has earned four
consecutive #1s to date at Country radio and is "one of
Nashville's fastest rising stars"
(The New York Times). A 4X winner at
the 2023 People's Choice Country Awards and the most nominated male
at the 2023 CMA Awards, with five total nominations capturing his
first CMA Award for New Artist of the Year, Jelly continues to
break boundaries. His #1 hit single "Save Me" — a confessional,
vulnerable expression of self-doubt — set the stage for his new
season of life and took him to new heights including a Platinum
certification from the RIAA on the heels of his 28-week reign at
No. 1 on Billboard's Emerging Artists chart. Most recently, "Save
Me" earned Jelly his first ACM win for Music Event of the Year, and
he just released his first single "I Am Not Okay" from his upcoming
sophomore Country album, arriving later this year, following his
four consecutive #1 singles: "Halfway To Hell," "Save Me," "Need A
Favor" and "Son of A Sinner."
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SOURCE Harley-Davidson