HP Unveils New Partner Benefits at Amplify Executive Forum Roadshow
25 August 2022 - 10:30PM
Today at HP Amplify™ Executive Forum, HP Inc’s (NYSE: HPQ) annual
partner roadshow, the company unveiled a number of new partner
benefits, aimed at driving greater partner collaboration, training
opportunities and community engagement. In addition to enhancements
to its Amplify Data Insights program, the company announced the
global expansion of its award-winning Amplify Impact partner
sustainability program and introduced a new partner training and
engagement platform, HP Curiocity.
Each of today’s program announcements build on the strength of
the company’s global¹ HP Amplify Partner Program, a
first-of-its kind channel partner program optimized to drive
dynamic partner growth and deliver consistent end customer
experiences. Built on a single, integrated structure, HP Amplify
provides the insights, capabilities and collaboration tools needed
to drive growth as digital transformation and customer purchasing
behaviors continue to evolve.
“HP’s success relies heavily on the strength of our channel
partners. Over the past year alone, our partners helped drive more
than $6 billion dollars in revenue growth²,” said Kobi Elbaz,
General Manager of HP’s Global Channel Organization. “Today’s news
reflects our continued commitment to the channel and ongoing
investment in ensuring we deliver the insights, training,
connection and engagement our partners need to better serve
customers and drive growth.”
The Power of Data
Launched nearly one year ago, HP Amplify Data Insights gives
partners immediate access to a rich set of data analytics each
aimed at influencing the customer buying journey. HP continues to
collaborate closely with partners to sharpen their digital skills
by equipping them with valuable research throughout the purchasing
experience.
Studies show that companies that leverage actionable
intelligence experience faster growth versus companies not using
this type of intelligence. With 98 percent of HP’s channel partners
sharing data, more than 14 billion data points are updated in the
platform weekly, ensuring real-time access to insights catered to
each partner’s business.
Acting on partner feedback, HP has expanded its customer-level
insights available through the use of advanced analytics –
resulting in customer-ready, targeted opportunities for partners to
immediately act upon. New automated tools are designed to integrate
directly with partner sales systems, thus simplifying the way data
is collected and delivered to participating partners to convert
insights more easily into sales-drive actions. Each of these
enhancements is designed to create a partner sales force that can
be more targeted and effective in winning business.
Expanding Amplify Impact on a Global Scale
Having a clear Sustainable Impact (or Environmental, Social and
Governance) agenda clearly offers a competitive advantage – as
evidenced by the more than $3.5B in new sales at HP in fiscal year
2021³, where sustainability was a deciding factor. Amplify Impact
offers partners the opportunity to realize this same competitive
advantage.
Launched in early 2021, HP Amplify Impact represents a first of
its kind partner assessment, resource, and training program,
leveraging HP’s own extensive investments and initiatives. Today,
the program provides more than 10,000 partners across 43 countries
with the opportunity to join HP in its efforts to generate
meaningful impact across Climate Action, Human Rights and Digital
Equity. Thus far the program has been enthusiastically embraced by
partners with more than 80 percent of enrolled partners having
completed the self-assessment.
HP today announced the global expansion of this award-winning
program – across all markets – via a phased approach over the next
two years. Ultimately, partners of all types (resellers, retail,
and distribution partners), regardless of location, will have the
opportunity to participate in this award-winning program.
Celebrating Partner Sustainability Efforts
HP today also invited partners to enter its new annual HP
Amplify Impact Awards, celebrating partners across 5 categories,
including the Amplify Impact Global Leader Award, Sustainability
Business Award, Climate Action Award, Diversity, Equity &
Inclusion Strategy Award and HP LIFE Award.
Winners will be announced at an awards ceremony in December 2022
and will have the opportunity to promote their award externally
with badges and promotional material. Partners can learn more on
the HP Partner Portal and track their performance via the Awards
Leaderboard.
Introducing HP Curiocity
Recent studies emphasize the benefits of training and
collaborative selling to the bottom line. Companies that offer
comprehensive training programs have a 24 percent higher profit
margin on average while 60 percent of sales professionals say that
collaborative selling has increased productivity by more than 25
percent.
In response to these trends and based on partner feedback, HP
developed a new platform offering enhanced training, community
engagement and rewards – all in a single program. Inspired by the
open world concept and rewards system of renowned games, HP
Curiocity will roll out via a phased approach starting
later this year, providing partner sales representatives with
access to this unique, collaborative community.
Platform highlights include:
- HP University Virtual Campus – a one-stop shop for soft skills,
product, and solutions training
- HP Community – centralized platform to connect 1:1 or
participate in community discussions
- Rewards and recognition opportunities including promotions and
contests
Partners can learn more about HP Curiocity on the HP Partner
Portal.
For more information about HP innovations announced at HP
Amplify Executive Forum, please visit the online press kit in the
HP Newsroom for additional assets.
About HP
HP Inc. is a technology company that believes one thoughtful
idea has the power to change the world. Its product and service
portfolio of personal systems, printers, and 3D printing solutions
helps bring these ideas to life. Visit http://www.hp.com.
Resources:
- Excluding greater China
- Based on HP Financials over the past twelve months, ending in
Q2 FY22
- HP tracked >$3.5 billion in new sales in FY21 based on total
contract value in which sustainability was identified as a known
criterion
Chantelle Anderson,
HPchantelle.anderson@hp.comwww.hp.com/go/newsroom |
Re Kleinbard, Edelmanre.kleinbard@hp.com |
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