Schnucks to Join Ibotta Performance Network, Collaborate with Ibotta to Reimagine the Future of Grocery Shopping for Consumers
22 May 2024 - 1:00AM
Ibotta (NYSE: IBTA), a leading technology company providing digital
promotions and performance marketing solutions, announced today
that Schnuck Markets, Inc. has joined the Ibotta Performance
Network (IPN), the first digital network that delivers promotions
in a coordinated fashion across retailer platforms, large
third-party publisher sites, and Ibotta’s leading
direct-to-consumer properties. In addition to Ibotta providing
customers access to exclusive product offers in Schnucks’ stores
throughout the Midwest, a key component of the partnership will be
strategic R&D with the goal of building the next-generation
grocery shopping experience for consumers.
“Driven by Ibotta’s mission to make every purchase rewarding,
we’re pleased to add Schnucks, one of the country’s most storied
regional grocery brands, to the Ibotta Performance Network, to
drive more value for their customers through personalized offers
and rewards,” said Bryan Leach, CEO and founder of Ibotta.
“Schnucks’ and Ibotta’s mutual track record of industry-leading
innovation is a befitting foundation for our partnership to
reimagine the grocery shopping experience of the future. Together,
we’ll collaborate to develop a more personalized, premium shopping
experience for Schnucks customers.”
The R&D component of the partnership will allow Ibotta and
Schnucks to co-develop new customer experiences for a more dynamic
grocery shopping journey. Potential areas of innovation include
advanced digital offers in retail media, and a heightened focus on
creating new and innovative touchpoints in-store.
“Schnucks is thrilled to partner with Ibotta, a leader in
digital rewards, to expand savings for our customers through our
Schnucks Rewards program,” said Tom Henry, Schnucks Chief Data
Officer. “Through this partnership, Schnucks customers will have
access to a wider range of digital coupons in our Schnucks Rewards
program, creating more value for customers with every in-store or
online shop. Together with Ibotta, Schnucks is committed to
creating innovative retail solutions that will shape the future of
grocery shopping.”
Digital offers from the IPN are set to become available to
Schnucks customers later this year.
About Ibotta ("I bought a...")Ibotta (NYSE:
IBTA) is a leading performance marketing platform allowing brands
to deliver digital promotions to over 200 million consumers through
a network of publishers called the Ibotta Performance Network
(IPN). The IPN allows marketers to influence what people buy, and
where and how often they shop – all while paying only when their
campaigns directly result in a sale. American shoppers have earned
over $1.8 billion through the IPN since 2012. The largest tech IPO
in history to come out of Colorado, Ibotta is headquartered in
Denver, and is continually listed as a top place to work by The
Denver Post and Inc. Magazine.
Contact
Corporate CommunicationsHilary O’Byrne,
hilary.obyrne@ibotta.com
Investor RelationsShalin Patel, shalin.patel@ibotta.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/ceaa1163-802e-451f-8bca-fa2cc7fe46b1
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