Ibotta launches SNAP rewards benefiting more than 40 million people in the United States
02 November 2024 - 1:20AM
Ibotta, Inc. (NYSE: IBTA), the leading technology company providing
digital promotions and performance marketing solutions, today
announced additional benefits for consumers eligible for the
Supplemental Nutrition Assistance Program (SNAP). According to Pew
Research, as of April 2023 more than 40 million people in the U.S.
received SNAP benefits. Through Ibotta’s SNAP Rewards, eligible
Savers get access to new exclusive offers every month including 100
percent cash back on the ingredients for their Thanksgiving meal.
This marks the fifth year Ibotta will provide Savers the
opportunity to earn cash back rewards on Thanksgiving staples no
matter how they celebrate. Over the past four years, Ibotta’s
Thanksgiving program has fed more than 11 million people in America
with items available in the Ibotta app. This year Savers can
partake in ‘Thanksgiving Your Way’. New Savers and SNAP-eligible
users can pick and choose their offers based on their personal
preferences, no turkey required*. This year’s bundle is valued
between $25 and $27 in cash back rewards when all eligible items
are purchased.
“Alleviating food insecurity is a mission near and dear to our
hearts at Ibotta, which is why we work tirelessly to provide our
Savers the best offers on an assortment of seasonal favorites,”
said Rich Donahue, Chief Marketing Officer at Ibotta. “Our work to
benefit SNAP-eligible users has been in the works for a while now
and we are so happy it will be available to Savers during the
holidays, starting with their Thanksgiving meal. We are also proud
to make a financial commitment to Feeding America to help even more
families put food on the table this season.”
Nearly 50% of people facing hunger are unlikely to qualify for
SNAP. To ensure everyone has access to the food and resources they
need to thrive, Ibotta is partnering with Feeding America, the
largest hunger-relief organization in the United States. From
November 1 through November 27, Ibotta will help provide one meal**
to Feeding America for the first redemption every Ibotta user
makes, up to 1 million meals. Click here to learn more.
“We are grateful for partners like Ibotta who share our vision
of making nutritious food accessible to all,” said Lauren Biedron,
Feeding America's Senior Vice President of Corporate Partnerships.
“Ibotta’s SNAP Rewards program demonstrates their commitment to
supporting families facing hunger, and as a SNAP Referral partner,
they help connect eligible individuals to essential benefits that
make healthy food more affordable. With their additional support
this November, Ibotta is helping ensure the Feeding America network
can continue providing food and hope to neighbors in need this
holiday season.”
To learn more about Ibotta’s cash back Thanksgiving and see what
offers are available to you, download the Ibotta app.
*Details found here **$1 helps provide at least 10 meals secured
by Feeding America on behalf of local partner food banks.
About Ibotta ("I bought a...")Ibotta (NYSE:
IBTA) is the leading provider of digital promotions for CPG brands,
reaching over 200 million consumers through a network of publishers
called the Ibotta Performance Network (IPN). The IPN allows
marketers to influence what people buy, and where and how often
they shop – all while paying only when their campaigns directly
result in a sale. American shoppers have earned over $2 billion
through the IPN since 2012. Ibotta is headquartered in Denver, and
has been listed as a top place to work by The Denver Post and Inc.
Magazine.
About Feeding AmericaFeeding America® is
committed to an America where no one is hungry. We support tens of
millions of people who experience food insecurity to get the food
and resources they say they need to thrive as part of a nationwide
network of food banks, statewide food bank associations, food
pantries and meal programs. We also invest in innovative solutions
to increase equitable access to nutritious food, advocate for
legislation that improves food security and work to address factors
that impact food security, such as health, cost of living and
employment.
We partner with people experiencing food insecurity,
policymakers, organizations and supporters, united with them in a
movement to end hunger. Visit FeedingAmerica.org to learn more
Media ContactIbotta Corporate
CommunicationsRachel Johnson, rachel.johnson@ibotta.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/d28afc2f-29c6-4b0b-a7ef-72f83afc9d48
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