BATTLE CREEK, Mich.,
July 21, 2016 /PRNewswire/ --
Kellogg's Krave® cereal is helping fans devour this
weekend's comic cultural phenomenon with real-time food art at the
Krave Kafeteria in the popular Nerd HQ at San Diego
Comic-Con. With help from a talented comic illustrator,
Krave will bring to life Thursday-Saturday's daily trends
among San Diego cos-players,
movie-goers and gamers in Chocofitti form – using delicious,
chocolate cereal.
Krave is partnering with comic book artist Francis Manapul – best known for his work on
"Witchblade" and "The Necromancer," as well as on DC's hit comic
"The Flash" – to create the edible works of art, inspired by the
top moments coming out of San Diego Comic-Con. Pop culture lovers
in attendance should tag their social posts with #iKrave to let
Manapul know what they're craving most this weekend, and stop by
the Krave Kafeteria to see how their inspirations are
morphed into Chocofitti.
"Kellogg's Krave wanted to bring in tasty treats and I
thought, 'yes, tasty treats sounds about right,'" said Zachary Levi, actor and founder of Nerd HQ.
But there will be more to do than gawk at Chocofitti!
Kellogg's Krave is making sure fans get the max out of their
weekend with tons of awesome activities at Nerd HQ:
- The Krave Kafeteria, located at The New Children's
Museum (200 W Island Ave., San Diego
CA 92101), will open at 9 a.m.
Thursday-Sunday, and will be stocked with delicious,
Krave cereal varieties and milk options.
- Kellogg's Krave is sponsoring the Nerd HQ "Conversations
for a Cause" panel with Nathan
Fillion at 1 p.m. on Friday.
Fillion is a Canadian actor best known for his role as Richard Castle on the ABC series "Castle."
- Fans can also chow down on Krave cereal in between
gaming at the Square Enix Collective lounge at Nerd HQ.
Share your experiences with #iKrave all weekend, and stop by the
Krave Kafeteria to satisfy your appetite and watch your
comic cravings come to life in cereal Chocofitti form.
Suggested Tweets
- Click to Tweet: #SDCC lines making you hangry? Stop by
@KelloggUS Krave Kafeteria at #NerdHQ for delicious chocolate
cereal snacks!
- Click to Tweet: Want to see @KelloggsUS Krave cereal's take on
comics? Give us inspiration with #iKrave and join us at #NerdHQ to
watch cereal come to life!
About Kellogg Company
At Kellogg Company (NYSE: K), we
strive to make foods people love. This includes our beloved brands
– Kellogg's®, Keebler®, Special K®, Pringles®, Kellogg's Frosted
Flakes®, Pop-Tarts®, Kellogg's Corn Flakes®, Rice Krispies®,
Cheez-It®, Eggo®, Mini-Wheats® and more – that nourish families
so they can flourish and thrive. With 2015 sales of $13.5 billion and more than 1,600 foods, Kellogg
is the world's leading cereal company; second largest producer of
cookies, crackers and savory snacks; and a leading North American
frozen foods company. Through our Breakfasts for Better
DaysTM global hunger initiative, we've provided more
than 1.4 billion servings of cereal and snacks to children and
families in need around the world. To learn more, visit
www.kelloggcompany.com or follow us on Twitter @KelloggCompany,
YouTube and on Social K.
About Francis
Manapul
Francis
Manapul is a NEW YORK TIMES best
seller and an award winning artist and writer based in Toronto, Canada. Francis is best known for his
work re-launching THE FLASH for DC Comic's NEW 52 initiative, and
following it up with the company's namesake title, DETECTIVE
COMICS. He is currently the writer and artist of the DC Rebirth
title, TRINITY which stars SUPERMAN, BATMAN and WONDER WOMAN. His
past work includes SUPERMAN/BATMAN, LEGION OF SUPER-HEROES,
ADVENTURE COMICS accompanied by his prolific career as a cover
artist. He's also worked for multiple publishers on titles such as
TOMB RAIDER, SEPT GUERRIERES, G.I JOE, THE DARKNESS, and
WITCHBLADE. Francis has also dabbled in the world of television as
one of the main hosts on History Channel's BEAST LEGENDS, which
combined globetrotting adventures and challenging art projects.
Photo - http://photos.prnewswire.com/prnh/20160720/391681
Logo - http://photos.prnewswire.com/prnh/20160720/391667
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SOURCE Kellogg Company