Coca-Cola® and Regal Cinemas Relaunch Long-Standing Program for Aspiring Filmmakers
19 October 2016 - 12:30AM
Business Wire
More Than 20 Colleges and Universities Join The
Initiative
Coca-Cola and Regal Cinemas are bringing back one of the
longest-running branded student film programs in the country. The
two companies are teaming up to announce the return of a student
filmmaking initiative now called the Coca-Cola and Regal Films
program. The premier program invites aspiring, up-and-coming
filmmakers from more than 20 top university and college film
schools across the country to participate.
This six-month initiative provides students with hands-on roles
managing all aspects of filmmaking. From developing scripts and
managing the creative process to casting and production, student
finalists ultimately will create a 35-second film about the special
movie-going experience. The program also gives students the
opportunity to work alongside marketing and creative teams at The
Coca-Cola Company and Regal Cinemas.
Coca-Cola has been an intimate part of the movie experience
since the inception of film, dating back to the days of silent
films. Eighteen years ago, The Coca-Cola Company created a
competition for up-and-coming filmmakers called the Coca-Cola
Refreshing Filmmaker’s™ Award, as part of its commitment to the
education community and the arts. Most recently known as Sprite
Films™, the program grew to a whole new level. Now with Regal’s
involvement, the Coca-Cola and Regal Films program has evolved to
give students even greater national exposure and access to the
cinema industry.
“An ice-cold delicious Coca-Cola is a quintessential part of the
movie-going experience. Bringing this program back allows us to
continue the great tradition of supporting the industry and the
next generation of writers, directors and producers,” said Andrew
McMillin, senior vice president, Coca-Cola Trademark Brands,
Coca-Cola North America. “We are excited to work together with
these students and empower them to tell a story through their
lens.”
Coca-Cola and Regal teams will select up to five finalists who
each will receive $15,000 to produce a 35-second film. A Red Ribbon
panel comprised of entertainment industry experts, Coca-Cola and
Regal representatives will choose the 2017 grand prize winner, who
will be announced at the CinemaCon conference in March 2017. The
2017 grand prize-winning film will debut on thousands of screens in
Regal cinemas nationwide in spring 2017.
“Regal is proud to partner with Coca-Cola and support these
ambitious film students and this long-standing program,” said Ken
Thewes, chief marketing officer, Regal Entertainment Group.
“Offering students with resources such as access to our theaters to
produce their films and the ability to utilize our movie
distribution capabilities gives participants a significant platform
to share their talents with our passionate audiences across the
country.”
Coca-Cola and Regal Films’ 2016 grand prize winner is Ameer
Kazmi, writer and director from New York City’s School of Visual
Arts, for his film “Blindfold”, which will be shown in Regal
theaters nationwide beginning October 28.
Kazmi’s film tells the story of a young woman's stressed-filled
day that gets turned on its head when her two roommates have a
surprise planned for her. After discovering a little red box
holding a blindfold on her kitchen counter, she is guided by her
roommates through the streets of New York City to a Regal movie
theater where her senses are triggered and her experience is made
more special by enjoying a refreshing, ice-cold Coca-Cola.
“Winning the Coca-Cola and Regal Films program has been a dream
come true. It was extremely eye-opening to work with two major
brands, like Coca-Cola and Regal, and be able to fully explore all
facets of filmmaking beyond the creative,” said Kazmi. “I’m
thankful to Coca-Cola and Regal for the opportunity. I can’t wait
to see my film on the big screen with my friends and family at our
local Regal Theater.”
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's
largest beverage company, refreshing consumers with more than 500
sparkling and still brands and more than 3,800 beverage choices.
Led by Coca-Cola, one of the world's most valuable and recognizable
brands, our company’s portfolio features 20 billion-dollar brands,
18 of which are available in reduced-, low- or no-calorie options.
Our billion-dollar brands include Diet Coke®, Coca-Cola Zero™,
Fanta®, Sprite®, Dasani®, vitaminwater®, Powerade®, Minute Maid®,
Simply®, Del Valle®, Georgia® and Gold Peak®. Through the world's
largest beverage distribution system, we are the No. 1 provider of
both sparkling and still beverages. More than 1.9 billion servings
of our beverages are enjoyed by consumers in more than 200
countries each day. With an enduring commitment to building
sustainable communities, our company is focused on initiatives that
reduce our environmental footprint, create a safe, inclusive work
environment for our associates, and enhance the economic
development of the communities where we operate. Together with our
bottling partners, we rank among the world's top 10 private
employers with more than 700,000 system associates. For more
information, visit Coca-Cola Journey at
www.coca-colacompany.com, follow us on Twitter at
twitter.com/CocaColaCo, visit our
blog, Coca-Cola Unbottled, at www.coca-colablog.com or
find us on LinkedIn
at www.linkedin.com/company/the-coca-cola-company.
About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates one of the
leading and most geographically diverse theatre circuits
in the United States, consisting of 7,307 screens in 564
theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of June 30,
2016. The Company operates theatres in 46 of the top 50 U.S.
designated market areas. We believe that the size, reach and
quality of the Company's theatre circuit not only provide its
patrons with a convenient and enjoyable movie-going experience, but
is also an exceptional platform to realize economies of scale in
theatre operations. Additional information is available on the
Company's website at www.REGmovies.com.
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version on businesswire.com: http://www.businesswire.com/news/home/20161018006101/en/
For The Coca-Cola CompanyAbby Peck,
+01-404-676-2312apeck@coca-cola.comorFor Regal EntertainmentRichard
M. Grover, +01-865-925-9539Richard.Grover@regalcinemas.com
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