Six Flags Extends Multi-Year Partnership With Coca-Cola
28 February 2023 - 11:59PM
Dow Jones News
By Chris Wack
Six Flags Entertainment Corp. said Tuesday that it extended its
multi-year partnership Coca-Cola Co.
Coca-Cola would continue to have exclusive rights across Six
Flags' drink portfolio, including Coke, diet Coke, Sprite, Dasani
and Powerade.
As part of the extension, Six Flags and Coca-Cola will create
innovative activations and unique in-park offerings that can only
be experienced at Six Flags.
In summer 2023, the partnership will launch a new eGaming
experience. The partnership will also deliver long-term guest
enhancements throughout the parks, engaging with millions of guests
through VIP lounges, specialty beverages, and multiple tentpole
events and festivals.
Write to Chris Wack at chris.wack@wsj.com
(END) Dow Jones Newswires
February 28, 2023 07:44 ET (12:44 GMT)
Copyright (c) 2023 Dow Jones & Company, Inc.
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