Two Western Greats Channel the Cowboy Spirit Into New Line of Men’s and Women’s Cologne and Perfume

Global denim brand Wrangler® and western fragrance trailblazer Tru Western announced today the launch of Wrangler Original Cologne and Perfume. Rolling out in time for the holiday shopping season and rodeo’s biggest event of the year, the Wrangler National Finals Rodeo, the new line of scents from two leaders in the western industry is carefully crafted to embody the rugged confidence and bold spirit of the American cowboy.

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Global denim brand Wrangler® and western fragrance trailblazer Tru Western announced today the launch of Wrangler Original Cologne and Perfume. (Photo: Business Wire)

“What we wear - clothing or fragrance - has a tremendous influence on our mentality and mood,” said Jenni Broyles, senior vice president, Wrangler. “In collaborating with Tru Western, we wanted to create an original fragrance that transcends time and season to capture a scent that transports you to the beautiful, great expanse of the American West.”

Originating in 1969, Tru Western, part of the Tru Fragrance & Beauty portfolio of brands, continues to build on its commitment to quality while honoring authentic western style through signature fragrances. Wrangler stands unwavering as a denim icon, making jeans “by cowboys for cowboys” since 1947 and leading the way in classic, confident western-inspired style. By partnering together, these legendary brands manifest unmatched craftsmanship for consumers who continue to embrace little luxuries like high-quality cologne.

Wrangler Original Cologne for men features bright citrus and rough-cut cinnamon threaded with wild lavender, cardamom herb and warm resins to create a masculine and quintessentially cowboy scent. While Wrangler Original Perfume for women mixes notes of sun-ripened blackberry, juicy pear and wild blooms infused with a soft musk to create an effortless fragrance.

“The fashion, luxury and fragrance categories will be forever influenced and inspired by the western lifestyle and the real cowboys of the American West,” said Jake Nagle, vice president brand growth, Tru Western. “It is an honor to translate such an iconic brand like Wrangler into a fragrance. Together, with our fragrance house partner, Firmenich, we’ve created 2 iconic year-round scents for consumers living the authentic western lifestyle as well as those who are simply inspired by it.”

The exceptional packaging is an ode to the earliest cowboys who wore Wrangler denim. The brand’s signature 13MWZ and 14MWZ ‘Cowboy Cut’ Jeans with denim distressing are debossed on each carton and the internal box is adorned with vintage Wrangler bandana artwork. The iconic “W” stitching is embedded on each glass bottle, capped with a copper finish and branded button imprint. Wrangler Original Scents are now available at truwestern.com and in select retailers across the U.S. To learn more about the collaboration and both western heritage brands, follow @wrangler and @truwestern.

About Wrangler®

Wrangler®, of Kontoor Brands (NYSE: KTB), has been an icon in authentic American style for 75 years. With a rich legacy rooted in the Western lifestyle, Wrangler is committed to offering superior quality and timeless design. Its collections for men, women, and children look and feel great, inspiring all those who wear them to be strong and ready for everyday life. Wrangler is available in retail stores worldwide, including flagship stores in Fort Worth and Greensboro, department stores, mass-market retailers, specialty shops, top western outfitters, and online. For more information, visit Wrangler.com.

About Tru Western

Founded in 1969, Tru Fragrance & Beauty operates out of Willowbrook, Illinois and New York City. A global leader in beauty brand creation and partnerships, Tru’s portfolio spans Tru Western, including licensed fragrances in partnership with Wrangler, Yellowstone, and Professional Bull Riders; Gen-Z favorite Le Monde Gourmand; and fragrance-as-wellness brand Lake & Skye. Tru continues to maintain a premier position as a multidisciplinary innovation engine and supplier, with a roster of A-list celebrity and retail partners spanning the Prestige, Specialty and Mass space. For more information, visit TruFragrance.com.

Kaitlyn DeSimone kdesimone@fwv-us.com 919.606.8281

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