The future of performance is Elyte with
incredible new drivers, fairway woods, irons, and hybrids
CARLSBAD,
Calif., Jan. 2, 2025 /PRNewswire/ -- Today
Callaway Golf, one of the industry's leaders in equipment design,
performance, and innovation, announced their new Elyte family of
golf clubs. This incredible equipment lineup will all be available
for pre-order on January
17th, Elyte
Drivers and Fairway Woods will be available at retailers
starting on January 24th,
while Elyte Hybrids and Irons will be available at retailers
starting on February
7th.
All drivers claim to have great performance, but
it takes game-changing leaps in innovation to create one that's
truly Elyte. Callaway was the #1 selling driver in the U.S. per
Golf Datatech in 2024, and now their new Elyte Drivers are up to 8 yards longer with even
more forgiveness*. This performance is led by an advanced new
shape, developed through new prototype capabilities, that provides
enhanced aerodynamics for elite speed throughout the entire golf
swing. The improved shape is designed to maximize swing speed with
improved forgiveness.
A revolutionary new aerospace grade Thermoforged
Carbon crown enables fast head speeds while optimizing high launch
and low spin. And Callaway's most advanced face to date, the new Ai
10x Face that delivers 10x more control points than Paradym Ai
Smoke, is a breakthrough design that produces exceptionally fast
ball speeds, tight dispersion, and optimized launch across the
face. Elyte is available in 4 driver models: Standard, X, and
Max Fast at a retail price of
$599.99, along with a Triple Diamond
model available at $649.99.
The new Elyte Fairway Woods promote high launch,
low spin, and exceptional speed with 57% less turf interaction**.
Callaway's unique Step Sole design and Tungsten Speed Wave combine
with their new Ai 10x Face to deliver Elyte levels of distance
and forgiveness in a fairway wood. The Tungsten Speed Wave's new,
innovative design is engineered specifically to enhance speed for
misses that are low on the face.
Their new Step Sole minimizes skidding and drag,
ensuring smoother, more solid strikes. Plus, the Ai 10x Face
provides exceptionally fast ball speeds, tight dispersion, and
optimized launch across the face. Elyte Fairway Woods are available
in 5 models: Standard, X, Triple Diamond, and Max Fast at $349.99, and an Elyte Ti Fairway Wood at
$449.99.
Elyte Hybrids provide up to 13 yards of shot
shaping from Callaway's most adjustable hybrid ever***. With
interchangeable heel/toe weights and a new Ai 10x Face, they
provide elite versatility, consistency and performance at the top
of your bag. A new OptiFit 4 hosel system also provides unique loft
and lie combinations, allowing you to find the perfect gapping
between clubs. Three models are available: Standard, X, and
Max Fast, all at a retail price of
$299.99.
Completing the outstanding lineup, Elyte Irons promote exceptional ball speeds and
forgiveness for every type of player. An optimized Speed Frame
construction and new Ai 10x Face deliver incredible ball speed,
forgiveness, sound, and feel. The new Speed Frame construction
incorporates advanced design elements allowing for additional
patented urethane microspheres to deliver exceptional sound and
feel. This innovative construction also produces fast ball speeds,
giving you the distance and performance needed to elevate your
game.
With more precise Ai, the Ai 10x Face produces
exceptionally fast ball speeds, tight dispersion, and optimized
launch across the face. The tri-sole design features three distinct
sections to ensure fast, smooth turf interaction. A sharper leading
edge and trailing edge chamfer allow for efficient entry and exit,
while the mid-section offers enhanced forgiveness for consistent
results from a variety of lies. Elyte
Irons are available in 4 models: Standard, X, HL (high
launch), and Max Fast, all at a
retail price of $900/stock 6-piece
set, and $150/stick.
*Claim based on consumer testing of Callaway
Elyte vs. Callaway Paradym Ai Smoke Max drivers, with average gain
of 1.8 yards.
**Claim based on comparison of Callaway Elyte vs. Callaway Paradym
Ai Smoke Fairway 3 Woods.
***Shot shaping measurement based on player testing results with
weights interchanged and lie angles adjusted to respective
extremes.
About Callaway Golf
Callaway Golf, a Topgolf Callaway Brands Corp. (NYSE:
MODG) brand, is the leading manufacturer of premium golf clubs,
balls, performance gear and accessories worldwide. Through an
unwavering commitment to innovation, Callaway pushes the limits of
performance and creates demonstrably superior products designed to
make every golfer a better golfer. For more information, please
visit www.callawaygolf.com.
MEDIA CONTACTS
Jeff Newton
Callaway Golf
Jeff.Newton@callawaygolf.com
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SOURCE Callaway Golf
