Program Launches with New ‘Powering
Progress’ Campaign to Challenge Stereotypes and Inspire Broad
Support for Hispanics
In celebration of Hispanic Heritage Month, Procter & Gamble
is proud to introduce a comprehensive initiative to accelerate
progress of Hispanic communities across the U.S.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20210914005135/en/
P&G Kicks Off Hispanic Heritage Month
(Photo: Business Wire).
To launch the initiative, P&G produced a powerful film
called “Powering Progress” to showcase that Hispanic progress is a
pro for America. Despite the challenges the Hispanic community
faces – including misrepresentation, inequality, and lack of access
to resources – their resilience and support of their community has
enabled them to make significant contributions to the U.S. To
accelerate progress, P&G recognizes that more support is needed
for Hispanic communities. The film, created in collaboration with
the creative agency ALMA, is a call to action to bring stakeholders
together to create alliances for bigger impact. The film is also
available in Spanish.
A core element of the P&G’s “force for good” efforts is
their partnership with the Hispanic Star to provide Hispanics with
access to better education, better health, better jobs and promote
gender equality. P&G and Hispanic Star recognize that the
contributions from the Latino community benefits us all. This is
why they are joining forces and inviting others to support local
communities to help drive continued success.
“P&G’s partnership with Hispanic Star is a catalyst for our
mission to serve as a force for good and a force for growth for the
Hispanic community,” said Marc Pritchard, Chief Brand Officer at
Procter & Gamble. “We are proud to continue working together to
power progress for better education, better health, better jobs and
promote gender equality. We invite others to join this cause in
uplifting and advancing Hispanic communities nationwide.”
With the support of Hispanic Star, P&G and P&G brands
like Always, Tampax, Vicks, Old Spice, Crest and Oral-B are
creating and helping expand programs to empower Latino
communities:
- Always School Program: teaches fifth and seventh grade
girls confidence building skills and provides them with resources
to help them understand and cope with the changes they experience
during puberty.
- Capitanes del Futuro: a youth development program
created in partnership with Major League Soccer, several MLS teams,
the Federacion Mexicana de Futbol, Hispanic Star and several local
organizations, dedicated to not only improving Latinx
representation in all aspects of soccer – on and off the field –
but also providing emerging Hispanic leaders with environments and
experiences that enable personal growth and achievement.
- Nurse Heroes (https://www.nurseheroes.org/): an
initiative that looks to create a future without a shortage of
nurses in the workforce, while creating upward mobility
opportunities for Latinas in health care.
“Over the years we have taken great pride in supporting Hispanic
progress through education, social impact and relief efforts,” said
Jennifer Davis, President Global Feminine Care and P&G Hispanic
Network Executive Sponsor. “Equal access and opportunity are of
utmost importance to us which is why we are committed to not only
celebrating the contributions of the Hispanic community but also
uplifting the community by doing our part to create opportunities
for Latinos.”
“There are 61 million Hispanics in the U.S., and they are
keeping the American Dream alive,” said Claudia Romo Edelman,
Founder and CEO of the We Are All Human Foundation, and Founder of
Hispanic Star. “Recent Census data tells us that Hispanics, in
fact, are a major driver of economic growth today, and will be even
more so in the future. We are proud to work with corporations like
P&G, whose extraordinary commitment to the Hispanic community
is taking form in community programs that make a real difference in
the lives of Hispanics. Progress for Hispanics translates to
progress for America."
For more information on how we’re celebrating Hispanic Heritage
Month, follow P&G on Instagram @proctergamble and Twitter
@ProcterGamble.
About We Are All Human
The We Are All Human Foundation is a registered 501(c)3
non-profit devoted to equity, diversity and inclusion. Made up of
an experienced group of marketers and sustainability activists with
backgrounds from the United Nations, global affairs, media, and the
corporate world, our team is committed to making change through
collective action.
The Hispanic Star is a platform of the We Are All Human
Foundation that works to unify Hispanics around progress. Leading
companies, Hispanic organizations and community leaders join
together under the Hispanic Star banner to provide relief to people
in need, remove barriers to growth, and create opportunities in
education and career development for Hispanics.
About Procter & Gamble
P&G serves consumers around the world with one of the
strongest portfolios of trusted, quality, leadership brands,
including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®,
Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head &
Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®,
Tide®, Vicks®, and Whisper®. The P&G community includes
operations in approximately 70 countries worldwide. Please visit
http://www.pg.com for the latest news and information about P&G
and its brands. For other P&G news, visit us at
www.pg.com/news.
About P&G’s 2021 Acts of Good in 2021
At P&G, fostering equality and inclusion, supporting our
communities and protecting the planet is embedded in how we do
business. We believe we have a responsibility to make the world
better — through the products we create and the positive impact our
brands and Company can have. Under our Lead with Love campaign,
P&G and its brands have committed to 2,021 acts of good this
year. In the U.S., consumers can do even more through P&G Good
Everyday, a new consumer rewards program that helps turn everyday
actions into acts of good. Activity on the website earns points
that can be redeemed for rewards; as consumers report their own
acts of good, P&G makes donations to causes consumers care
about.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20210914005135/en/
Media Marisa Garcia de Celis marisa@weareallhuman.org
Kimberly Stohl Kimberly.Stohl@citizenrelations.com
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