At-Home Connect™ by Quad Aims to Make Direct
Mail as Easy and Effective as Email
SUSSEX,
Wis., Jan. 16, 2025 /PRNewswire/
-- Quad/Graphics Inc. (NYSE: QUAD), a marketing experience
company that solves complex marketing challenges for its clients,
today announced At-Home Connect by Quad, an innovative direct-mail
platform which combines the ease and effectiveness of email-style
personalization with the proven impact of reaching consumers at
home.
True omnichannel campaigns become a reality
with hyper-personalized direct mail that's as easy as email.
The At-Home Connect platform brings together the strengths of
print and the insights and automation of digital to make true
omnichannel marketing campaigns a reality. The solution's
data-driven design and messaging and its precision timing work
seamlessly with multiple media touchpoints, enabling brands to
foster more powerful and differentiated engagement with their
audiences at every marketing encounter.
"Consumers today are bombarded with media clutter. This causes
digital fatigue and makes it difficult for marketers to engage in
meaningful ways with their audiences. Adblockers and unsubscribe
rates add to this increasingly complex marketing ecosystem," said
George Forge, Senior Vice President
of Client Technology and Product Development for Quad.
"With intelligent, automated direct mail, the At-Home Connect
solution completes the modern multi-channel approach so marketers
can engage with consumers wherever they prefer. Whether that's
online, in their email or text messages, or at their physical
mailbox, At-Home Connect technology enables marketers to create
deeper and more direct connections with their customers," Forge
continued.
Direct mail remains a stand-out among marketing tools. Consumers
see upward of 10,000 digital ads every day1, and it is
estimated that they receive more than 80 emails daily2,
creating an environment of digital marketing noise. In addition,
86% of consumers have more than one address for email3,
making it an imprecise marketing tool.
Highly targeted direct mail from the At-Home Connect platform is
triggered by consumer activities such as birthdays, loyalty
anniversaries and vacation preferences. The end-to-end,
signal-based mail solution helps move consumers further along their
purchasing journeys, converting abandoned online shopping carts
into completed sales, winning back lapsed customers and encouraging
the purchase of additional or upgraded items.
The At-Home Connect solution automates workflow, managing
everything from personalization to printing, mail sorting and
in-home delivery. It uses real-time customer data and integrates
with customer relationship management systems and major marketing
automation platforms to provide a truly omnichannel approach for
modern marketing campaigns. By utilizing Quad's existing
direct-mail platform, one of the largest and most robust in the
industry, the solution reduces total cost of delivery and optimizes
return on ad spend.
About Quad
Quad (NYSE: QUAD) is a global marketing experience company that
helps brands make direct consumer connections, from household to
in-store to online. Supported by state-of-the-art technology and
data-driven intelligence, Quad uses its suite of media, creative
and production solutions to streamline the complexities of
marketing and remove friction from wherever it occurs in the
marketing journey. Quad tailors its uniquely flexible, scalable and
connected solutions to clients' objectives, driving cost
efficiencies, improving speed to market, strengthening marketing
effectiveness, and delivering value on client
investments.
Quad employs approximately 13,000 people in 14 countries and
serves approximately 2,700 clients including industry leading
blue-chip companies that serve both businesses and consumers in
multiple industry verticals, with a particular focus on commerce,
including retail, consumer packaged goods, and direct-to-consumer;
financial services; and health. Quad is ranked among the largest
agency companies in the U.S. by Ad Age, buoyed by its
full-service Rise media agency and Betty creative agency.
Quad is also one of the largest commercial printers in North America, according to Printing
Impressions.
For more information about Quad, including its commitment to
ongoing innovation, culture and sustainable impact, visit
quad.com.
Media Contact
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
1 "How Many Ads Do We See a Day?," Siteefy,
August 29, 2024
2 "Email Usage Statistics 2024: Latest Reports and
Data," emailtooltester, April 8,
2024
3 "How many email addresses do you have?," Statista,
February 7, 2024
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SOURCE Quad
