MTV News: All Up in the Grammys
04 February 2006 - 4:34AM
PR Newswire (US)
The Official Pre-Show of the Grammys NEW YORK, Feb. 3 /PRNewswire/
-- MTV News presents "All Up in the Grammys," the official pre-show
of the Grammy Awards, which takes over the red carpet -- and the
Internet -- to give viewers an all-access pass to this star-
studded event celebrating music. The MTV News team will be at the
Staples Center to capture the big arrivals and outfits of the
hottest music stars as they get ready to celebrate one of the
biggest nights in music. Hosted by MTV News' Sway Calloway, John
Norris and SuChin Pak, the hour- long "MTV News: All Up in the
Grammys" will also feature an exclusive sneak peek into Madonna's
new video for "Sorry," as well as the worldwide premiere of Kanye
West's video for "Touch the Sky." "MTV News: All Up in the Grammys"
will air live on Wednesday, February 8 at 7 PM (Live ET/Tape
Delayed PT). To get everyone up to speed on the Album of the Year
nominees, "All Up in the Grammys" gets the scoop on this year's
hottest albums through in-depth interviews with Mariah Carey, Kanye
West, U2 and Green Day to find out why they're in the running for
the industry's most coveted prize. Grammy pre- telecast winners
will be scrolled on-air during "All Up in the Grammys" as they are
announced, and as the awards show gets underway, MTVNews.com will
provide up-to-the-minute winners from the pre-telecast. "All Up in
the Grammys" continues after the awards show in a special broadband
newscast on MTV Overdrive, as MTV News crew captures reactions to
the night's winners. Also that night, MTV News & Docs will
document the Grammy experience of hip hop superstar Kanye West for
a special "Diary." The film has been following Kanye from his first
look at the controversial Rolling Stone cover, to a NYC video shoot
for "The Good, the Bad, the Ugly," to an LA studio as Kanye heads
back in to record, as well as follow Kanye's trip to and from this
year's Grammy awards. "Diary of Kanye" airs on Saturday, February
11 at 11 AM on MTV. MTV News Video Podcasting Starting this week
MTV News offers daily video and audio updated Monday through
Friday, and weekly MTV News RAW video and audio. Available content
will include reporting produced exclusively for podcast with
everything from music news and celebrity interviews to current
events and politics, as well as presenting a special Grammy edition
of its daily news podcasts. "MTV News has always kept viewers in
the know with up-to-the-minute newsbreaks on music, culture, and
the stories that most affects and interests our audience," says
Dave Sirulnick, Executive Vice President, MTV Multiplatform
Production, News and Music. "With our video and audio podcasts, our
viewers can get the news and programming they want in whatever form
most suits their lifestyle. Now, if you're on-the-go, you can take
MTV News with you." MTV News podcasts will be available through
several Web sites and portals, including MTV.com, iTunes and Yahoo
(podcasts.yahoo.com). MTV News also produces original reports on
the network's Broadband channel, MTV Overdrive, as well as on
MTVNews.com. Additionally, highlights from "MTV News: All Up In The
Grammys" red carpet coverage and backstage winner reactions will be
available via Amp'd Mobile and other wireless carriers. MTV
Networks, a unit of Viacom (NYSE:VIANYSE:VIA.B), is one of the
world's leading creators of programming and content across all
media platforms. MTV Networks, with more than 100 channels
worldwide, owns and operates the following television programming
services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON,
NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, VH1
CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV
NETWORKS, a package of 13 digital services, all of these networks
trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its
more than 95 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also
has licensing agreements, joint ventures, and syndication deals
whereby all of its programming services can be seen worldwide.
First Call Analyst: FCMN Contact: DATASOURCE: MTV CONTACT: Diane
Domondon of MTV, Ph: +1-212-846-6613, Email: Web site:
http://www.mtv.com/ /Web site: http://www.mtvnews.com/
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