MTV Celebrates Hip Hop With 'Sucker Free Week on Direct Effect' on MTV, MTV2, MTV News, MTV.com, MTV2.com, MTV Overdrive and Wi
04 April 2006 - 5:26AM
PR Newswire (US)
An Intimate and Revealing Look Into the Minds of Mary J Blige and
LL Cool J in Their Installments of 'The Life & Rhymes' NEW
YORK, April 3 /PRNewswire/ -- MTV: Music Television invites the
biggest names in hip hop to celebrate "Sucker Free Week on Direct
Effect" beginning Monday, April 10th at 7pm ET/PT through Friday
April 14th. "Sucker Free Week" will present a full line-up of
appearances, video premieres and more each night during the week.
Catch Direct Effect all week as it goes one on one with a few of
your favorite rappers and brings you exclusive interviews. Artists
set to appear include Ludacris, T.I., LL Cool J, Nas, 50 Cent, DMX,
Young Jeezy, Keyshia Cole, Christina Milian, Mobb Deep, Nick
Cannon, Rick Ross, Olivia and more. During the week, Direct Effect
will also premiere new videos from DMX -- "We In Here", Rick Ross
-- "Hustlin", " Too Short -- "Blow The Whistle," 50 Cent Featuring
Olivia -- "Best Friends," DJ Khaled -- "Holla At Me," Mariah Carey
Featuring Snoop Dogg & Pharrell -- "Say Somethin," Mary J Blige
-- "Enough Cryin," Kelis -- "Bossy," Chris Brown Featuring Lil
Wayne -- "Gimme That," Field Mob Featuring Ciara -- "So What" and
more. MTV2 celebrates "Sucker Free Week" with daily Unleashed
videos featuring a different celebrity host each day with LL Cool
J, T.I., Kelis, Mary J Blige and Ying Yang Twins. Special editions
of "Makes The Video featuring DJ Khaled and E40, a special "My
Block: Puerto Rico" hosted by Daddy Yankee and a new episode of
"Rhythm and Reggaeton" will also be featured. In addition catch
daily video premieres by: Too Short featuring E-40, DJ Khaled
featuring Lil Wayne, Paul Wall, Fat Joe, Pitbull, Rick Ross, Kelis
featuring Too Short, Mary J Blige featuring 50 Cent and Lupe
Fiasco. MTV2 will also premiere original programming blocks of
"What's Up LL" with Ne Yo, E40 and Ghostface, "What You Know"
hosted by T.I., "Boss Rhymes" hosted by Kelis and "Mary J & Co"
hosted by Mary J Blige and more. MTV.com and MTV Overdrive the
network's broadband video channel kicks off "Sucker Free Week" by
featuring LL Cool J's new album on MTV.com's "The Leak" starting
Tuesday, April 4th before Sucker Free week and leading into that
week. MTV.com's Videogames will program a Sucker Free-themed games
show in Overdrive, featuring segments on EA Games' The Godfather,
the Hip-Hop Gaming League, Marc Ecko's Getting Up game, and more.
MTV.com's Style will feature fashion picks from T.I., Black Eyed
Peas and Kelis; Style will also run an exclusive segment on The
Shop featuring the boys talking fashion and style. MTV Overdrive
will also offer sneak peeks of the full performances from both Life
& Rhymes shows a full week before they air on TV plus bonus
performances immediately after the shows' air. Overdrive will also
debut a new episode of its original biography series, A.D.D. Bio on
Oscar winners 3-6 Mafia as well as over a dozen music-video-based
shows, new and exclusive hip-hop videos premiering that week as
well as hot hip-hop videos from our archives. MTV2.com keeps
"Sucker Free Week" hopping with daily Unleashed, "Makes A Video,"
exclusive content from "My Block," content and segments from
special editions of daily "Sucker Free Week" and Sunday's Sucker
Free and more. MTV News will also presents a multiplatform feature:
"The Greatest Hip-Hop MC's of All Time" in news segments on-air, on
Direct Effect, MTV Overdrive and MTV.com. In this special MTV News
profiles the ten best MC's ever to wield a microphone, as voted by
MTV's hip-hop brain trust including MTV News correspondent Sway and
MTV News Hip-hop editor Shaheem Reid. MC's 10 through 5 will be
revealed Monday April 10th with a countdown during the week to
proclaim the greatest MC of all time on Friday, April 14th during
Direct Effect. Wireless will feature edited-for-mobile video
excerpts from The Life and Rhymes of LL Cool J and The Life and
Rhymes of Mary J Blige specials that will also promote the on-air
premieres of the full-length programs on MTV. Mobile video viewers
will also be able to view a collection of short-form videos, Sucker
Free-themed MTV2 Sharts. MTV.com will play host to a Sucker Free
ringtone storefront featuring top-selling tones from a variety of
Sucker Free artists. We're also keeping it fresh with special
themed shows everyday including new installments of "The Life &
Rhymes" featuring Mary J Blige and LL Cool J. Check out programming
schedule for MTV and MTV2. MTV's "Sucker Free Week" line-up is as
follows: Monday, April 10th Making The Video: Daddy Yankee
(6:30pm-7pm ET/PT) -- Feeling like you need some Gangsta in your
life? (Oh, of course!) Then, please do tune-in to the Making of
Daddy Yankee's video "Gangsta Zone," Direct Effect -- "Straight
From The Streets" (7pm-8pm ET/PT) -- We pop off big on Monday with
Straight from the Streets. The number one street representative
will be in the building: DMX. X is bringing the heat -- his
long-anticipated comeback premiere. Plus meet Jay-Z's favorite new
rapper, Rick Ross, who'll hit us off with his Def Jam premiere. Put
your ears and eyes to the streets with our ground-level countdown
and off-the-radar premiere from Eminem's boy Obie Trice featuring
Akon. The Life & Rhymes of LL Cool J (11pm-11:30pm ET/PT) -- LL
Cool J will keep the audience sweating and on their feet by
performing the hits that made him a household name, such as "Mama
Said Knock You Out," "Headsprung," and the current hit featuring
Jennifer Lopez, "Control Myself." Tuesday, April 11th Diary of
Pharrell (6:30pm - 7pm ET/PT) -- Get your invitation into the life
of musical genius Pharrell. Tune in as he takes you from his home,
personal life, to on the road experiences attesting to an
uncensored reality, see the moments of his life as they happens.
Direct Effect -- "Kings Day" (7pm-8pm ET/PT) -- It's all hail the
kings as we salute rap royalty. The G.O.A.T. LL Cool J graces the
set and gives us the word on his brand new album. T.I. will be here
to break down exactly why he's the king of the South. Bow down for
premieres from regggaeton ruler Daddy Yankee and the pimp king Too
Short. All eyes will be on our exclusive interview with the lyrical
imperial Nas, when he'll reveal his top-secret plans for his new
Def Jam album. And of course, our Kings Day countdown strictly
features artists on top of their game. Wednesday, April 12th Direct
Effect -- "Collabos Day" (7pm-8pm ET/PT) -- We hook it up a notch
with a show dedicated to the tightest collabos in the country.
G-Unit takes over with Mobb Deep and Olivia rolling through and 50
Cent checking in to premiere his latest. We'll also serve up the
crazy new link up between Mariah, Snoop and Pharrell and a top five
of the flyest collaboration videos. Thursday, April 12th Direct
Effect -- "Ladies First" (7pm-8pm ET/PT) -- The kings had their
shot, and today, the queens get theirs. On our Ladies First show,
we hold it down with music from the ladies and for the ladies.
Keyshia Cole and Christina Milian strut in, and Nick Cannon stops
by to pay homage to all the females. Plus, we roll out premieres
from her highness Mary J Blige and Nas' queen, Kelis. The Life
& Rhymes of Mary J Blige (11pm-11:30pm ET/PT) -- The "Queen of
Hip-Hop Soul", Mary J Blige, will mesmerize music fans with her
soulful live renditions of hits like "No More Drama", "My Life" and
"Be Without You." This beautiful and intimate experience is not to
be missed and will leave no doubt on why Mary J Blige is at the top
of her game. Friday, April 14th Flash Mobb Pink in NY (5:30pm-6pm
ET/PT) -- Tune in for this special that documents what happens when
Pink gives an impromptu concert in New York. Direct Effect --
"Reppin' The Derrty South" (7pm-8pm ET/PT) -- We're repping the
Derrty South with ATL's newest Bad Boy, Yung Joc. We'll catch up
with Young Jeezy, Ludacris and Field Mobb in the studio for an
exclusive inside look at what's new with the DTP camp. Plus we'll
hit you with premiere from Field Mobb featuring Ciara along with
the brand new one from Chris Brown with Lil Wayne and Fire! MTV2's
"Sucker Free Week" Line-up is as follows: Monday, April 10th What's
Up LL (5:30pm-6pm ET/PT) -- Join NeYo, E40 and Ghostface as they
ask LL various lifestyle and music questions. Tune in for this 1/2
hour of learning about one of the biggest rappers of all time.
Sucker Free (6pm-7pm ET/PT) -- LL Cool J hosts MTV2's weekly count
down show of the top 20 hip hop videos of the week, number of the
video this week compared to last week and how many weeks spent in
the countdown Tuesday, April 11th DJ Khaled Makes A Video
(10am-10:30am ET/PT) -- Go behind the scenes and see what goes into
the making of DJ Khaled's latest video for "Holla At Me." What You
Know (5:30pm-6pm ET/PT) -- This half hour special hosted by T.I.
focuses on all the artists newest singles you should know. Sucker
Free (6pm-7pm ET/PT) -- T.I. hosts MTV2's weekly count down show of
the top 20 hip hop videos of the week, number of the video this
week compared to last week and how many weeks spent in the
countdown Wednesday, April 12th E40 Makes A Video (5pm-5:30pm
ET/PT) -- Take an inside look into the making of the video "Tell Me
When To Go" with E40 and Keak Da Sneak, as contextualized within
the San Francisco Hyphy movement vibe. Boss Rymes (5:30pm-6pm
ET/PT) -- Kelis hosts this special that talks about a system of the
hottest rhymes and artists coming out of NYC, like Kelis herself!
Sucker Free (6pm-7pm ET/PT) -- Kelis hosts MTV2's weekly count down
show of the top 20 hip hop videos of the week, number of the video
this week compared to last week and how many weeks spent in the
countdown. Thursday, April 13th Mary J & Co. (5:30pm-6pm ET/PT)
-- Mary J Blige hosts this half hour of music by artists with whom
she's worked and collaborated Sucker Free (6pm-7pm ET/PT) -- Mary J
Blige hosts MTV2's weekly count down show of the top 20 hip hop
videos of the week, number of the video this week compared to last
week and how many weeks spent in the countdown. The Life &
Rhymes of LL Cool J (11:30pm-12pm ET/PT) -- LL Cool J tells the
stories behind the lyrics from some of his biggest hits while
performing in front of a packed live audience. He explains in depth
what inspired him and helped him to create his music. Friday, April
14th Diary of Pharrell (5:30pm-6pm ET/PT) -- Get your invitation
into the life of musical genius Pharrell. Tune in as he takes you
from his home, personal life, to on the road experiences attesting
to an uncensored reality, see the moments of his life as they
happens. Sucker Free (6pm-7pm ET/PT) -- Ying Yang Twins hosts
MTV2's weekly count down show of the top 20 hip hop videos of the
week, number of the video this week compared to last week and how
many weeks spent in the countdown Sunday, April 16th My Block:
Puerto Rico (2pm-2:30pm ET/PT) -- My Block has been to the Yay
area, scoured South Beach, and invaded H-town. Now, MTV News heads
to one of the hardest, rawest and roughest hoods in My Block:
Puerto Rico. From San Juan to Loiza, My Block spread out across the
island to find the heart of Latin hip hop and Reggaeton. An A-list
of Puerto Rico's biggest stars -- Daddy Yankee, Don Omar, Tego
Calderon and many, many, more -- give Sway a members-only tour of
hip-hop's hottest block. Rhythm & Reggaeton (2:30pm-3pm ET/PT)
-- Daddy Yankee hosts a new episode of "Rhythm & Reggaeton," as
we get deeper into the community or reggaeton artists and hits that
are impacting across the country. 5 Greatest MC's (3pm-3:30pm
ET/PT) -- Is it the lyrics? Their impact? The undeniable swagger?
What is it that makes a great MC? Of the thousands who've picked up
a microphone, only a handful can be considered some of the greatest
of all time. MTV News goes even further and looks at the 5 greatest
of all time on "Unveiling The Kings: The 5 Greatest MCS Of All
Time." One by one, we unveil the rankings, examining each artist's
skill, style and inventiveness, and what distinguishes each from
every other rapper in hip-hop. Plus, we let viewers peak behind the
curtain to see how MTV's hip-hop "brain trust" debated, diced,
parsed and argued to come up with the ultimate pantheon of rap
royalty. MTV's Sucker Free Week is sponsored by Gillette and
Skechers. MTV Networks, a unit of Viacom (NYSE:VIANYSE:VIA.B), is
one of the world's leading creators of programming and content
across all media platforms. MTV Networks, with more than 100
channels worldwide, owns and operates the following television
programming services -- MTV: MUSIC TELEVISION, MTV2, VH1, mtvU,
NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT,
NOGGIN, VH1 CLASSIC, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE
FROM MTV NETWORKS, a package of 13 digital services, all of these
networks trademarks of MTV Networks. MTV Networks connects with its
audiences through its robust consumer products businesses and its
more than 95 interactive properties worldwide, including online,
broadband, wireless and interactive television services and also
has licensing agreements, joint ventures, and syndication deals
whereby all of its programming services can be seen worldwide.
DATASOURCE: MTV CONTACT: Andrea Manning, +1-212-846-5793, , or
Melissa Barreto, +1-212-846-7226, , both of MTV Web site:
http://www.mtv.com/
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