EE Times Group Adds Karen Field as Vice President EE Life Community to Oversee Community-Generated Content Initiatives
09 March 2010 - 4:45AM
PR Newswire (US)
SAN FRANCISCO, March 8 /PRNewswire/ -- EE Times Group, a UBM
company and the daily source of essential business and technical
information for the electronics industry's decision makers, today
announced that Karen Field will join the company as Vice President,
Community beginning March 15, 2010. In this newly created position,
Field will lead the EE Life site, a new social networking community
for the electronics industry, which will be unveiled in Q2 of 2010.
Specifically, Field will focus on developing content that resonates
within the culture of the engineering community and will lead the
charge across the new EE Times Group website as they implement
social media strategies spanning the full product line up. Field
will report to Paul Miller, CEO, EE Times Group and will be located
in the company's Framingham, MA office. (Photo:
http://www.newscom.com/cgi-bin/prnh/20100308/SF66614) A former
design engineer, Field brings more than 20 years of experience
working in the electronic media industry at Reed Business
Information, including Design News, Electronics Weekly, and EDN. A
hallmark of Field's work has been the creation of highly unique
content that leverages conventional and cutting-edge media and
showcases community-generated content. Field is the architect of
many popular products with a strong following, including the
Manga-influenced Slack Variable comic strip, chronicling the
adventures of a primate engineering super hero; the Gadget Freak,
showcasing reader-submitted schematics and build instructions for
backyard inventions; and the Sherlock Ohms Blog and Sherlock Ohms
Investigators Club, featuring real-world engineering investigations
and peer-to-peer discussions. "We are very pleased to have Karen
join our team and lead our exciting social media strategy and our
soon to be launched EE Life Community. Her extensive expertise in
the engineering industry as well as with electronic media will
enable us to deliver the premier social networking community
designed specifically for the electronics industry. We are creating
the EE Life Community as a place where the global engineering
community will come together to gather and share information. This
new sophisticated platform is part of EE Times Group's commitment
to delivering innovative solutions to help cultivate deeper
engagement among constituents of the electronics industry community
and drive technology sales. Karen has a history of innovation based
on close listening to the audience and implementing solutions that
encourage active user engagement and comment. We are looking
forward to unleashing these ideas on the global audience visiting
the EE Times Group website," said Miller. EE Times Group will
launch its restructured web solutions in Q2 of 2010 with EE Life as
the core product for community engagement and will be featuring
user generated content throughout the wider website from news and
analysis through new products and 'how to' design solutions and
Field will be central to this audience involvement. About EE Times
Group (http://www.eetimesgroup.com/) EE Times Group, a division of
United Business Media (LON: UBM), is the global leader in media and
marketing services for the electronics industry. We deliver results
for the key influencers and decision makers involved in the design,
development and commercialization of technology through our market
leading brands. More than 1.1 million engineering professionals
engage with the EE Times Network - EE Times, TechOnline,
DesignLines, and Embedded.com - across the globe. The technology
community comes to our market leading events to share, learn,
discuss, and advance the critical issues and challenges facing the
electronics industry. As well, EE Times Group provides end-to-end
services ranging from next-generation marketing, integrated media
and research. About United Business Media Limited UBM (UBM.L)
focuses on two principal activities: worldwide information
distribution, targeting and monitoring; and, the development and
monetisation of B2B communities and markets. UBM's businesses
inform markets and serve professional commercial communities --
from doctors to game developers, from journalists to jewelry
traders, from farmers to pharmacists -- with integrated events,
online, print and business information products. Our 6,500 staff in
more than 30 countries are organised into specialist teams that
serve these communities, bringing buyers and sellers together,
helping them to do business and their markets to work effectively
and efficiently. For more information, go to http://www.ubm.com/
For more information on EE Times Group please contact: Felicia
Hamerman, Group Marketing Director T: 516.562.5652, E:
felicia.hamerman@ubm.com DATASOURCE: EE Times Group CONTACT:
Felicia Hamerman, Group Marketing Director,
+1-516-562-5652,felicia.hamerman@ubm.com, for EE Times Group Web
Site: http://eetimesgroup.com/http://www.ubm.com/
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