NEW YORK, July 29, 2015 /PRNewswire/ -- OgilvyOne
Vietnam has topped the Cannes Chimera, a global competition
supported by the Cannes Lions and the Bill and Melinda Gates
Foundation, where agencies compete to create global and sustainable
campaigns that bring to bear creativity on the well-being of
humankind.
OgilvyOne Vietnam was one of three agencies chosen for brand
activation ideas to raise awareness of Global Citizen, a new
mobilizing platform aimed at engaging a massive public audience in
global health and development issues. The agency's winning idea was
an app branded the 'Global Impact Predictor,' which
visualizes the influence a user can have through their social media
networks and allows users to understand their potential impact as
Global Citizens.
The project had all the beginnings of a simple start.
When Creative Director Adrian McNamara spotted the
brief on the Internet, he got inspired and together
with Designer NhuLan Nguyen, they hatched the
winning idea.
"We are thrilled and honored to win this important global
assignment for Cannes Chimera and the Bill & Melinda Gates
Foundation," Ogilvy & Mather Worldwide Chief Creative Officer
Tham Khai Meng said. "This
humanitarian cause is truly an inspiring project to work on for our
OgilvyOne Vietnam team."
Commenting on the winners, Lions Festivals CEO Philip Thomas said, "It's been a privilege to
help harness the creative power of our community for a project with
the ambition of turning 30 million people into Global Citizens,
willing to take micro actions to help people in the world's poorest
countries. Over the last five years, we have, with the Bill &
Melinda Gates Foundation, created a series of sustainable campaigns
and built meaningful relationships across the industry. Most
importantly we've hopefully inspired the community to apply their
creativity to the highest of causes: humankind."
The winning agencies will receive $160,000 each in funding to activate their ideas,
which must be executed by September
2015.
Since launching in 2011, Cannes Chimera has presented the
industry with five different creative challenges, resulting in over
4,000 total submissions across five competition briefs. The
initiative provided pilot funding for 34 ideas. In addition, the
initiative's initial start-up funding helped establish several
projects that are now ongoing. This year's Cannes Chimera
challenge marks the competition's fifth and final year of the
Cannes Lions' partnership with the Bill & Melinda Gates
Foundation.
To read more about the new winning entries, and the brief,
please visit CannesChimera.com.
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications
companies in the world. It was named the Cannes Lions Network of
the Year for four consecutive years, 2012, 2013, 2014 and 2015; and
the EFFIEs World's Most Effective Agency Network for two
consecutive years 2012 and 2013. The company is comprised of
industry leading units in the following disciplines: advertising;
public relations and public affairs; branding and identity; shopper
and retail marketing; health care communications; direct, digital,
promotion and relationship marketing; consulting, research and
analytics; branded content and entertainment; and specialist
communications. O&M services Fortune Global 500 companies as
well as local businesses through its network of more than 500
offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For
more information, visit http://www.ogilvy.com/, or follow Ogilvy on
Twitter at @Ogilvy and on Facebook.com/Ogilvy.
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SOURCE Ogilvy & Mather