LONDON, Feb. 18,
2025 /PRNewswire/ -- Healthcare agency CMI Media
Group, a WPP company (NYSE: WPP), has unveiled its first ever Media
Vitals(TM) HCP Global research. The new report provides insights
into the media preferences of healthcare professionals (HCPs) on a
global scale.
Insights were gathered from MDDOs including General
Practitioners, Cardiologists, Pulmonologists, Hematologists,
Neurologists, Oncologists, Obstetricians-Gynecologists and
Dermatologists. The survey into the communication habits and usage
patterns across a diverse range of HCPs was conducted in
France, Germany, Italy, Spain,
United Kingdom and Canada.
Key insights include:
- HCPs are collaborating across the globe. Nearly half (46%) of
all HCPs surveyed are actively collaborating with HCPs in other
markets weekly.
- In-person interactions remain the most common form of patient
interaction, but HCPs are increasingly looking to other channels.
Globally, almost half (46%) of HCPs meet patients in person, 11%
via phone calls, 10% by email, 8% by text message, 16% via
interactive video platform / televisits and 10% through an
electronic patient portal with written communication. 71% of HCPs
globally utilize telehealth weekly.
- Two-thirds (59%) of HCPs across all markets are confident that
patients have enough information to make informed decisions,
leaving 41% concerned that their patients are not sufficiently
informed. This demonstrates that media has value in helping HCPs
educate patients by providing the key information missing.
- HCPs are comfortable with personalized ads which may have an
opportunity to catch their eyes. Across all markets, over four
fifths are likely to click on an ad seen online (82%), are
comfortable with personalized ads (83%) and likely to click on a
personalized ad (82%).
"The Media Vitals HCP Global report showcases how brands can
optimize and personalize communications with HCPs. It also
highlights areas of opportunity and better support needed from
pharmaceutical companies," said Justin
Freid, Chief Media & Innovation Officer, CMI Media
Group.
CMI Media Group is WPP's leading healthcare media strategy
agency. The agency's Media Vitals research has been providing
detailed guidance on pharma marketing efforts since 2013 and has
become the premier research tool for the industry's leading
healthcare marketers.
To request a free copy of the report, healthcare clients can
visit this link. CMI Media Group also offers qualified
industry professionals a free subscription to its daily briefing
The Scoop and other thought leadership by signing up at this
link.
About CMI Media Group
CMI Media Group, a WPP company
(NYSE: WPP, http://www.wpp.com), is a full-service media agency
focused solely on health, wellness, and pharmaceutical marketing.
CMI Media Group's core offerings include Audience Strategy,
Planning, Development, and Insights; Data and Analytics; Buying and
Investment; and Direct Response and Customer Experience. As the
leading media resource for the world's top healthcare companies,
CMI Media Group brings together leading technology, data, and
talent to deliver seamless capabilities for clients. CMI
Media Group has been recognized as a leader in DE&I, talent
retention and employee development as well as one of the industry's
best places to work. To apply for a position within our teams visit
https://www.cmimediagroup.com/careers
Press contact:
Carly
Kuper
610 731 5409
ckuper@cmimediagroup.com
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