PHILADELPHIA, March 3,
2025 /PRNewswire/ -- Strategic media healthcare
agency CMI Media Group, a WPP company (NYSE: WPP), has released a
report focusing on equity in healthcare in America and the role
healthcare brands can play to support consumers.
"Media Vitals 2025 Focus on Health Equity" spotlights US
consumers' healthcare experience. The study pinpoints factors such
as cultural and location demographics, the impact of media
advertising amongst diverse communities, and effective strategies
for healthcare brands to reach and engage specific audiences from
CMI Media Group thought leaders.
Key findings include:
- Consumers want to be treated by doctors who are like them.
Nearly half of patients are willing to travel between 30-90 minutes
to see healthcare professionals that fit their demographics,
particularly true among Black patients
- Multiple barriers to care are impacting consumers particularly
in rural and urban areas. Patients report cancelling
appointments due to barriers including cost and travel
- Black and Hispanic audiences demonstrate greater trust in
advertising, and tend to trust health information websites, search
engine findings, and pharmaceutical drug company websites
CMI Media Group also recently released research focusing on
obesity in America and on global healthcare provider media
preferences. Media Vitals has been providing detailed guidance on
pharma marketing efforts since 2013 and has become the premier
research tool for the industry's leading healthcare marketers.
To request a free copy of the report, healthcare clients can
visit this link. CMI Media Group also offers qualified industry
professionals a free subscription to its daily briefing The Scoop
and other thought leadership by signing up at this link.
About CMI Media Group
CMI Media Group, a WPP company
(NYSE: WPP, http://www.wpp.com), is a full-service media agency
focused solely on health, wellness, and pharmaceutical marketing.
CMI Media Group's core offerings include Audience Strategy,
Planning, Development, and Insights; Data and Analytics; Buying and
Investment; and Direct Response and Customer Experience. As the
leading media resource for the world's top healthcare companies,
CMI Media Group brings together leading technology, data, and
talent to deliver seamless capabilities for clients. CMI Media
Group has been recognized as a leader in DE&I, talent retention
and employee development as well as one of the industry's best
places to work. To apply for a position within our teams visit
https://cmimediagroup.com/careers
Press contact:
Carly
Kuper
610 731 5409
ckuper@cmimediagroup.com
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SOURCE CMI Media Group
