DEDHAM, Mass., April 2, 2008 /PRNewswire-FirstCall/ -- iParty Corp. (AMEX: IPT), a party goods retailer that operates 50 iParty retail stores, announced today that it retained Booke & Company, Inc. as its investor relations firm. Booke & Company will focus on increasing iParty's visibility in the investment community. Gerald Amato, President of Booke and Company, said, "We are pleased to have been chosen by iParty to assist in their shareholder outreach campaign. iParty is uniquely positioned as one of the few party-planning and special occasions companies that is publicly traded. This company has been successful in year-to-year steady growth in comparable store sales. The company's retail concept and products are well received by their customers in the communities in which they have stores. We look forward to enhancing iParty's relationship with its existing stockholders and increasing awareness in the investment community of this company and its solid management." About iParty Corp. Headquartered in Dedham, Massachusetts, iParty Corp. is a party goods retailer that operates 50 iParty retail stores and licenses the operation of an Internet site for party goods and party planning at http://www.iparty.com/. iParty's aim is to make throwing a successful event both stress-free and fun. With over 20,000 party supplies and costumes and an online party magazine and party-related content, iParty offers consumers a sophisticated, yet fun and easy-to-use, resource with an extensive assortment of products to customize any party, including birthday bashes, Easter get-togethers, graduation parties, summer barbecues, and, of course, Halloween. iParty aims to offer reliable, time-tested knowledge of party-perfect trends, and superior customer service to ensure convenient and comprehensive merchandise selections for every occasion. Please visit our website at http://www.iparty.com/. About Booke and Company, Inc. Located in New York, Booke and Company, Inc., a leading independent financial investor relations consulting firm, develops and maintains investor interest for public company clients. Through the years, the company has developed an investor relations approach to assist clients in realizing fair shareholder value in the financial marketplace. Its clients range from large- cap to micro-cap companies in both the domestic and international arenas. Please visit our website at http://www.bookeandco.com/. Forward-Looking Statements This press release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 as contained in Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934 that reflect management's current views and estimates regarding, among other things, our growth strategy, and industry and market trends. You can identify these statements by the fact that they use words such as "anticipate," "believe," "estimate," "expect," "intend," "project," "plan," "outlook," and other words and terms of similar meaning. These statements involve a number of risks and uncertainties that could cause actual results to differ materially from the potential results discussed in the forward-looking statements. Among the factors that could cause actual results and outcomes to differ materially from those contained in such forward-looking statements are the following: changes in consumer confidence and consumer spending patterns, particularly those impacting the New England region; the successful implementation of our growth and marketing strategies; our ability to obtain additional financing, if required, on acceptable terms and conditions; rising commodity prices, especially oil and gas prices; our relationships with our third party suppliers; our inventory management system; and the availability of retail store space on reasonable lease terms. For a more detailed discussion of risks and uncertainties which could cause actual results to differ from those contained in the forward-looking statements, see Item 1A, "Risk Factors" of iParty's most recently filed Annual Report on Form 10-K for the fiscal year ended December 29, 2007. iParty is providing this information as of this date, and does not undertake to update the information included in this press release, whether as a result of new information, future events or otherwise. DATASOURCE: iParty Corp. CONTACT: David Robertson, CFO, +1-781-355-3770, Web site: http://www.iparty.com/ http://www.bookeandco.com/

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