RadioShack Joins With Lance Armstrong to Raise Awareness for LIVESTRONG Day on Oct. 2
01 October 2009 - 7:36AM
PR Newswire (US)
FORT WORTH, Texas, Sept. 30 /PRNewswire-FirstCall/ -- RadioShack
Corporation (NYSE:RSH) will join seven-time Tour de France winner
Lance Armstrong and LIVESTRONG (the Lance Armstrong Foundation) by
participating for the first time in its global grassroots action
day on Oct. 2. RadioShack plans to activate almost 6,000 store
locations to help raise awareness and contributions through the
communities it serves nationwide. RadioShack announced earlier this
year its official sponsorship of Armstrong and Team RadioShack to
compete in cycling and other events worldwide, including the 2010
Tour de France. LIVESTRONG Day is the Foundation's one-day
initiative to raise cancer awareness and unite people affected by
cancer. Oct. 2 marks the anniversary of Armstrong's cancer
diagnosis in 1996. Before he knew whether he would survive,
Armstrong started the foundation to fight cancer and help others
affected by the disease. In honor of Armstrong and cancer survivors
everywhere, the Foundation set a goal to host a record-breaking
number of LIVESTRONG Day events to put cancer at the top of the
global agenda and make it impossible to ignore. With more than
1,000 events taking place in every American state and across all
continents on LIVESTRONG Day, individuals and communities will act
locally and stand in solidarity with 28 million cancer survivors
worldwide. To support LIVESTRONG, starting Oct. 2, RadioShack
customers who shop at any company-owned neighborhood store or
participating dealer location may purchase the iconic LIVESTRONG
yellow wristband for $1, with proceeds benefitting the Foundation.
Coming soon, RadioShack will also introduce an exclusive
limited-edition book of behind-the-scenes photos and stories
documenting Armstrong's return to professional cycling in 2009.
COMEBACK 2.0 by Lance Armstrong -- complete with an introduction
from Armstrong and 16 bonus pages of never-before-published photos
-- will sell for $32.99 on radioshack.com and in stores while
supplies last. RadioShack will donate $10 to LIVESTRONG for each
book sold. "We have an incredible opportunity to leverage
RadioShack's connections in thousands of communities throughout the
country to spread the LIVESTRONG message," Armstrong said. "Cancer
claims 8 million victims each year and is projected to be the
leading cause of death worldwide by 2010. People are paying
attention to cancer like never before, and our partnership with
RadioShack will help us continue to raise awareness levels in
communities across the country." "Each of our 35,000 employees at
some point has a family member, friend or colleague who has been
touched by cancer. Together with Lance and his Foundation, we have
the power to make a difference right now for families who are
intimately engaged in the fight against this disease," said Julian
C. Day, chairman and CEO of RadioShack Corp. About RadioShack
Corporation: RadioShack Corporation (NYSE:RSH), headquartered in
Fort Worth, Texas, is one of the nation's most experienced and
trusted consumer electronics specialty retailers, offering
innovative products and services from leading brands. Our
knowledgeable, helpful sales associates are committed to enhancing
the in-store shopping experience by listening to our customers,
offering advice, and partnering with them to find the best
technology solutions that fit their needs. Operating from
convenient and accessible neighborhood and mall locations, the
company has approximately 4,450 company-operated stores; almost
1,400 dealer outlets; nearly 600 wireless phone kiosks throughout
the U.S.; and approximately 200 company-operated stores in Mexico.
For more information on RadioShack Corporation, or to purchase
items online, visit http://www.radioshack.com/. About the Lance
Armstrong Foundation: At the Lance Armstrong Foundation, we fight
for the 28 million people around the world living with cancer
today. There can be - and should be - life after cancer for more
people. That's why we kick in at the moment of diagnosis, giving
people the resources and support they need to fight cancer head-on.
We find innovative ways to raise awareness, fund research and end
the stigma about cancer that many survivors face. We connect people
and communities to drive social change, and we call for state,
national and world leaders to help fight this disease. Anyone
anywhere can join our fight against cancer. Join us at
http://www.livestrong.org/.
http://www.newscom.com/cgi-bin/prnh/20000518/DATH047LOGO
http://photoarchive.ap.org/ DATASOURCE: RadioShack Corporation
CONTACT: Wendy Dominguez of RadioShack Corporation,
+1-817-415-3300, Web Site: http://www.radioshack.com/
http://www.radioshackcorporation.com/ http://www.livestrong.org/
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