Los Angeles Times Completes Color Expansion Project, Increases Color Ad Capacity by 33 Percent
25 February 2005 - 6:00AM
PR Newswire (US)
Los Angeles Times Completes Color Expansion Project, Increases
Color Ad Capacity by 33 Percent Expansion Offers Advertisers More
Color Ad Positions Than Any Newspaper in Southern California LOS
ANGELES, Feb. 24 /PRNewswire/ -- With the completion of a $46
million color press expansion project, the Los Angeles Times now
offers advertisers more color advertising positions than any
newspaper in Southern California. The installation of 10 new color
towers and the conversion of five existing color towers at The
Times' three Southern California printing facilities increased
color printing capacity by 33 percent to 64 color pages daily, an
increase of 16 pages. The Times can now print 32 pages of color in
each of the two press runs, compared with 24 pages per run
previously. More color advertising positions are now available
primarily in the Main News, Calendar and Classifieds real estate
and automotive sections, where demand for color advertising has
been the highest. Other sections -- in particular advertising-only
supplemental sections -- also will benefit from the increased color
capacity. "This expansion benefits advertisers and readers in
several different ways," said John Puerner, publisher, Los Angeles
Times. "For advertisers, we'll have new and more color positions in
those parts of the paper where there's been high advertiser demand.
Color ads provide a competitive advantage to advertisers and more
creative flexibility. For readers, additional color will make the
newspaper a much more engaging experience." Early advertiser
reaction has been positive, especially from the movie studios whose
use of color increased during the first quarter due to the
increased capabilities. The Times' color expansion project began in
early 2004. Installation and testing were completed this month. The
Times, a member of the International Newspaper Color Quality Club,
was one of the first newspapers to introduce four-color printing in
1989. The Los Angeles Times, a Tribune Publishing company, is the
largest metropolitan daily newspaper in the country and the winner
of 35 Pulitzer Prizes, including five in 2004 -- the second-largest
yearly total in the history of the awards. The Times publishes five
daily regional editions including the Los Angeles metropolitan
area, Orange and Ventura counties, the San Fernando Valley, and an
Inland Empire edition covering Riverside and San Bernardino
counties as well as a National edition. Additional information
about The Times is available at http://www.latimes.com/mediacenter.
DATASOURCE: Los Angeles Times CONTACT: Martha Goldstein of The Los
Angeles Times, +1-213-237-3727, Web site:
http://www.latimes.com/mediacenter
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