iTunes(R), YouTube, Hulu, Twitter, Facebook, MySpace, Yahoo!, AOL,
Microsoft, Fancast, Akamai, Verizon Wireless, AT&T, FLO TV,
PayPal and Dozens More Digital Partners Aid Haiti Relief Telethon
Across Online, Mobile, Social Media and Download-to-Own NEW YORK,
LOS ANGELES and LONDON, Jan. 22 /PRNewswire/ -- When "Hope for
Haiti Now: A Global Benefit for Earthquake Relief" airs tonight at
8:00 p.m. ET/PT and 7:00 p.m. CT, the telethon will be supported by
the greatest digital distribution, promotion, and support of any
televised fundraising event in history. iTunes, YouTube, Hulu,
Twitter, Facebook, MySpace, Yahoo!, AOL, Microsoft, Fancast,
Akamai, Verizon Wireless, AT&T, FLO TV, PayPal and dozens more
digital partners across online, mobile, social media and
download-to-own have joined together to promote and live stream the
event in support of Haiti relief efforts. LIVE STREAMING The
two-hour telethon will be live streamed in its entirety across
sites including: ABC.com, AOL, AT&T Entertainment, Bebo, Bild
Germany, Bing, Buddy TV, Causecast, CBS.com, CNN.com, Eonline.com,
EpixHD.com, Facebook, Fancast, Gawker, GlobalGrind.com, Habbo UK,
Huffington Post, Hulu, Metacafe, MSN, MySpace, NBC.com, Oprah.com,
OurStage.com, PerezHilton, Rhapsody, Veoh, VEVO, Yahoo and YouTube.
The live streaming is powered via the Akamai HD Network. On mobile,
the event will be live streamed via Alltel, Sprint, Verizon
Wireless, MobiTV, FloTV, via apps on iPhone, Palm, Inc. and
Blackberry, and across MTV Networks mobile sites, which will be
promoted via AT&T, PrimeTime2Go, Yahoo Mobile, AOL Mobile and
the largest mobile ad networks. Live streaming of the telethon will
be made available online by major cable and telco operators as well
including AT&T, Bright House Networks, Charter, Comcast, Cox
Communications, Mediacom, Suddenlink, Time Warner Cable, Warner
Latin America and Wide Open West. MTV Networks sites including
MTV.com, VH1.com, Nick.com, TeenNick.com, AddictingGames.com,
ParentsConnect.com, Shockwave.com, ComedyCentral.com, The
DailyShow.com, ColbertNation.com, Jokes.com, Atom.com, Spike.com,
GameTrailers.com and TVLand.com will all be promoting "Hope for
Haiti Now" through live streaming of the event and the
celebrity-manned phone banks, text alerts to registered users,
on-demand video and post-show clips. Internationally, users can
watch via a multi-language site (21 languages), hope.mtv.com, which
will include information on the telethon, links to the donation
site, a central Facebook connect widget and links to the Twitter
Tracker. DOWNLOAD-TO-OWN Beginning today, iTunes customers will be
able to exclusively pre-order both the "Hope for Haiti Now" full
performance album ($7.99) and the full two-hour video telecast
($1.99), and can receive an exclusive studio track from Jay-Z,
Bono, The Edge and Rihanna. Pre-orders will be delivered in the
days following the telethon. Individual audio performances will be
available for purchase and download for $.99 cents each in the days
following the telethon. Apple, the record labels and the artists
will donate their share of the proceeds to Haiti relief funds
managed by "Hope for Haiti Now" charities. Performances will also
be available for purchase on AmazonMP3 and Rhapsody, with
distribution provided by INgrooves. SOCIAL MEDIA "Hope for Haiti
Now" will also have unprecedented support from the leading social
media platforms including Facebook, Twitter and Gigya. Twitter is
promoting "Hope for Haiti Now" across every user profile page - a
first for Twitter - and will promote the #igave hashtag during the
show to encourage people to share how they've helped Haiti relief
efforts. MTV.com and hopeforhaitinow.org will also provide the
"Hope For Haiti Now" Twitter Tracker, offering a visual
representation of real-time conversations around the globe taking
place on Twitter to capture how people are responding to the
tragedy in unprecedented ways. Built by Stamen Design, with
technical support from Twitter, users will be able to follow
activity on a country-by-country basis, down to individual tweets
at any given moment. Gigya is providing a social widget to support
"Hope for Haiti Now" with a live chat experience alongside the live
stream on both MTV.com and VH1.com. TECHNOLOGY PARTNERS "Hope for
Haiti Now" has the support of the following technology partners
across its online and mobile operations that have made all of this
possible: AdMob, Akamai, Drop.io, Incited Media, Inlet
Technologies, iStreamPlanet, Kyte, Level 3, Mediafly, Millennial
Media, Mobile Accord, Mobile Giving Foundation, Netbiscuits,
Obtiva, Quattro, Real Networks, Stamen Design, Tagged, Wiredset and
Xtreme Labs. The global telethon will feature musical performances
by Madonna, Wyclef Jean, Bruce Springsteen, Jennifer Hudson, Mary
J. Blige, Shakira, Sting, Alicia Keys, Christina Aguilera, Dave
Matthews, John Legend, Justin Timberlake, Stevie Wonder, Taylor
Swift, Haitian Artist Emaline Michel, Beyonce, Coldplay, and group
performances by Keith Urban, Kid Rock, and Sheryl Crow; and by
Bono, The Edge, Jay-Z, and Rihanna. In addition to musical
performances, Wyclef Jean in New York City, George Clooney in Los
Angeles, and CNN's Anderson Cooper reporting from Haiti, "Hope for
Haiti Now" will feature President Bill Clinton, Ben Stiller, Brad
Pitt, Chris Rock, Clint Eastwood, Denzel Washington, Halle Berry,
Jon Stewart, Julia Roberts, Leonardo DiCaprio, Matt Damon, Meryl
Streep, Morgan Freeman, Nicole Kidman, Robert Pattinson, Samuel L.
Jackson, Tom Hanks, Will Smith with Muhammad Ali, and more than one
hundred of the biggest names in film, television, and music.
DIGITAL DONATIONS "Hope for Haiti Now" will begin accepting
donations at 12:00 p.m. ET/9:00 a.m. PT on Friday, January 22 via
the following methods: -- Online: http://www.hopeforhaitinow.org/
-- Text: Text "GIVE" to 50555 All proceeds will benefit Haiti
relief funds managed by "Hope for Haiti Now" charities: Oxfam
America, Partners in Health, the Red Cross, UNICEF, United Nations
World Food Programme, Yele Haiti Foundation, and the newly formed
Clinton Bush Haiti Foundation. "Hope for Haiti" is produced by Joel
Gallen and Tenth Planet Productions, in collaboration with Viacom's
MTV Networks and George Clooney. About MTV Networks MTV Networks, a
division of Viacom (NYSE:VIANYSE:VIA.B), is one of the world's
leading creators of entertainment content, with brands that engage
and connect diverse audiences across television, online, mobile,
games, virtual worlds and consumer products. The company's
portfolio spans more than 150 television channels and 400 digital
media properties worldwide, and includes MTV, VH1, CMT, Logo,
Harmonix, Nickelodeon, Nick at Nite, Nick Jr., TeenNick,
AddictingGames, Neopets, COMEDY CENTRAL, SPIKE, TV Land, Atom,
GameTrailers, and Xfire. DATASOURCE: MTV Networks CONTACT: Jessica
Casano-Antonellis, +1-212-331-8434, Web Site: http://www.mtv.com/
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