Else Nutrition Achieves Another WIC Approval: Oklahoma Welcomes Kids Shakes and Toddler Nutrition Products
18 July 2023 - 10:00PM
ELSE NUTRITION HOLDINGS INC.
(BABY)
(BABYF)
(0YL.F) ("Else" or the
"Company"), is delighted to announce that its Kids
Nutritional Shakes and Plant-Based Complete Nutrition for Toddlers
have been approved by the Oklahoma Women, Infants, and Children
(WIC) program. This authorization comes on the heels of the
Company's recent achievements of product approvals in Arizona and
under US federal insurance billing, reflecting the continued
execution of its strategic vision to broaden the accessibility of
plant-based nutrition products across the United States.
Children with specific medical conditions and a
physician’s prescription in Oklahoma can take advantage of Else's
holistic plant-based nutrition solutions. This includes not only
the Else Kids Nutritional Shakes, available in Chocolate and
Vanilla flavors, but also the flagship product, Plant-Based
Complete Nutrition for Toddlers.
Hamutal Yitzhak, CEO and Co-Founder of Else,
states, “Our recent addition to the Oklahoma WIC program, following
on the heels of our success in Arizona and recognition by federal
insurance billing, is another steppingstone in our mission to
reshape access to plant-based nutrition. Our dedicated team at Else
is deeply committed to bringing these innovative, plant-based
nutritional alternatives to families across the nation. With this
recent approval, we've reached yet another community of children
who can benefit from our products, and we're excited about the
prospect of reaching even more families as we anticipate further
WIC approvals in the future."
Else Nutrition's Kids Shakes and Complete
Nutrition for Toddlers are carefully crafted with clean,
whole-plant ingredients: buckwheat, almond butter, and tapioca.
USDA organic, free of gluten, dairy, soy, corn syrup, and GMOs, and
void of most common allergens, these products offer families
dealing with dietary concerns a comprehensive nutrition
solution.
The recent inclusion of Else Nutrition's Kids
Shakes and Toddler Complete Nutrition products in the Oklahoma WIC
program further expands the company's market footprint, reinforcing
its commitment to addressing the nutritional needs of children
across the country.
To learn more about Else Nutrition and its range of products,
visit www.elsenutrition.com
About Else Nutrition Holdings Inc.
Else Nutrition Holdings Inc. (TSXV: BABY, OTCQX:
BABYF, FSE: 0YL) is a food and nutrition company in the
international expansion stage focused on developing innovative,
clean, and plant-based food and nutrition products for infants,
toddlers, children, and adults. Its revolutionary, plant-based,
non-soy formula is a clean-ingredient alternative to dairy-based
formulas. Since launching its Plant-Based Complete Nutrition for
Toddlers, made of whole foods, almonds, buckwheat, and tapioca, the
brand has received thousands of powerful testimonials and reviews
from parents, gained national retailer support, and achieved rapid
sales growth.
Awards and Recognition:
-
"2017 Best Health and Diet Solutions" award at Milan's Global Food
Innovation Summit
-
#1 Best Seller on Amazon in the Fall of 2020 in the New Baby &
Toddler Formula Category
-
“Best Dairy Alternative” Award 2021 at World Plant-Based Expo
-
Nexty Award Finalist at Expo West 2022 in the Plant-Based lifestyle
category
-
During September 2022, Else Super Cereal reached the #1 Best Seller
in Baby Cereal across all brands on Amazon
Investor Relations Contact:
RBMG – RB Milestone Group LLCTrevor Brucato, Managing DirectorE:
Baby@rbmilestone.comwww.rbmilestone.com
Lytham Partners, LLCMr. Ben ShamsianNew York | PhoenixE:
shamsian@lythampartners.comP: 646-829-9701
TSX
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for the adequacy or accuracy of this release.
Caution Regarding Forward-Looking
Statements
This press release contains statements that may
constitute "forward-looking statements" within the meaning of
applicable securities legislation. Forward-looking statements are
typically identified by words such as "will" or similar
expressions. Forward-looking statements in this press release
include statements with respect to the anticipated dates for filing
the company's financial disclosure documents. Such forward-looking
statements reflect current estimates, beliefs, and assumptions,
which are based on management's perception of current conditions
and expected future developments, as well as other factors
management believes are appropriate in the circumstances. No
assurance can be given that the foregoing will prove to be correct.
Forward-looking statements made in this press release assume, among
others, the expectation that there will be no interruptions or
supply chain failures as a result of COVID-19 and that the
manufacturing, broker, and supply logistic agreement with the
company does not terminate. Actual results may differ from the
estimates, beliefs, and assumptions expressed or implied in the
forward-looking statements. Readers are cautioned not to place
undue reliance on any forward-looking statements, which reflect
management's expectations only as of the date of this press
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law.
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/df221e43-1aa6-4334-a785-0044874b31e2
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