Definity announces $2
million in donations in most recent quarter, and more than
$4 million expected in 2024
WATERLOO, ON, Dec. 3, 2024
/CNW/ - Definity Financial Corporation (TSX: DFY) announced today
the company has contributed $2
million in purpose-driven investments in the last quarter in
support of climate resilience and equity-deserving groups, and is
on track for the highest level of yearly charitable giving in its
150+ year history. This Giving Tuesday, and every day, Definity is
committed to building a better world and supporting communities
through a wide network of broker partners, employees, and community
relationships.
The corporation is committed to donating 1% of Definity
Insurance's net profit before taxes to support Canadian charities.
As the company grows, its financial contributions to support
communities have increased, with total 2024 giving set to exceed
$4 million. This investment is
primarily comprised of larger purpose-driven strategic partnerships
and also includes a wide variety of broker endorsed contributions
to local organizations in their communities.
"We strive to use the power of Definity's business to create
positive change for people, communities, and the environment. We
will continue to embrace sustainability, foster a culture of
collaboration, and invest in the wellbeing of our communities to
create immediate impact and long-term value for all of our
stakeholders," said Rowan Saunders,
President and CEO of Definity. "We are proud to partner with
organizations that share the goal of building a better world."
In support of Definity's purpose – building a better world by
helping clients and communities adapt and thrive – corporate
partnerships have been renewed with ALUS, Green Communities Canada,
and Windmill Microlending.
- ALUS engages farmers and ranchers in creating
nature-based solutions on their land to build climate resilience
and enhance biodiversity for the benefit of communities and future
generations. Definity's funding supports the growth of the ALUS
network and the creation of more acres of nature adjacent to
productive farmland.
- Green Communities Canada is a national non-profit that
supports grassroots-led climate action through leadership,
connection, training, and funding. Definity's funding helped to
establish the Living Cities Canada Fund, enabling community green
infrastructure projects across Canada to be developed and scaled.
- Windmill Microlending is a charity offering affordable
loans to help skilled immigrants and refugees achieve career
success. Definity's funding supports Windmill's Impact Fund,
enabling support for the organization's growing client base of
newcomers to Canada.
"Definity is focused on enabling climate-ready communities
through adaptation and resilience and driving more equitable
outcomes in society. We're proud to continue supporting ALUS, Green
Communities Canada, and Windmill Microlending, and to create
several new relationships that are aligned to our purpose of
building a better world by helping clients and communities adapt
and thrive," said Brendan Seale,
AVP, Environmental, Social, and Governance at Definity.
Other charitable organizations supported in the most recent
quarter include:
- Climate Resilience Infrastructure Project
- Academy for Sustainable Innovation
- Learning Enrichment Foundation
- Centre for Environmental Leadership in Canada
- $80,000 in broker-endorsed
contributions to hyper-local organizations
About Definity Financial Corporation
Definity Financial Corporation ("Definity", which includes its
subsidiaries where the context so requires) is one of the leading
property and casualty insurers in Canada, with approximately $4.4 billion in gross written premiums for the 12
months ended September 30, 2024 and
approximately $3.1 billion in equity
attributable to common shareholders as at September 30, 2024.
SOURCE Definity Financial Corporation
