CNIB receives $20,000 from President's Choice(R) Children's Charity
23 February 2012 - 12:21AM
PR Newswire (Canada)
Donation supports the Charity's vision of improving the lives of
children across Canada BRAMPTON, ON, Feb. 22, 2012 /CNW/ - -
President's Choice(®) Children's Charity, the corporate Charity of
Loblaw Companies Limited (Loblaw), announces a $20,000 donation to
CNIB's Early Intervention Services Program. These funds will be
used to further the Program's one-on-one instruction between CNIB
early intervention specialists, the child and his/her family. More
than 150 children will benefit from this instruction and it will
ensure that they continue their habilitation and strive to meet
their developmental goals. The CNIB's Early Intervention Services
Program works with parents/caregivers to ensure children aged
newborn to six years-old, who are blind or partially sighted, are
able to gain the critical development associated with the formative
years despite their vision loss. "President's Choice(®) Children's
Charity has been delighted to assist children and families across
Canada through individual grants since 2004," said Peggy Hornell,
senior director, President's Choice(®) Children's Charity. "With
the current donation to the CNIB's Early Intervention Services
Program one-on-one instruction, we hope to reach many more Canadian
children, with the aim of providing these young people with a
renewed sense of dignity and independence in their daily lives."
"CNIB shares a common goal with President's Choice(®) Children's
Charity in working to remove obstacles that make everyday living
difficult for children with physical and developmental challenges,"
said Jennifer Johnson, national director, foundations, CNIB. "We
greatly appreciate the Charity's generous support as an important
step in meeting this goal." President's Choice(®) Children's
Charity is dedicated to helping children who are physically or
developmentally challenged. Families can receive individual grants
of up to $20,000 to assist with the costs of equipment, home
accessibility, respite care, developmental and physical therapy and
accessible vehicles. Families who are interested in receiving
direct financial assistance can learn more at www.pc.ca/charity. In
2011, the Charity granted more than $10 million to more than 1,800
families with children with disabilities across Canada. President's
Choice(®) Children's Charity is also the national premier sponsor
of Breakfast for Learning, another important part of the Charity's
vision of improving the lives of children across Canada. Loblaw is
committed to being active in communities at the local, regional and
national levels and the Company views this as an integral component
to the success of its business. A commitment to Make a Positive
Difference in Our Communities is one of five Loblaw corporate
social responsibility principles that shape Loblaw's approach to
business. The other social responsibility principles include
Respect the Environment, Source with Integrity, Reflect our
Nation's Diversity and Be a Great Place to Work. About President's
Choice(®) Children's Charity Helping Kids Live Life Well™ -
President's Choice(®) Children's Charity is committed to helping
children across Canada, with a focus on children with disabilities
and childhood nutrition. The Charity supports children with
disabilities directly through financial grants and as the National
Premier Sponsor of Breakfast for Learning shares a vision dedicated
to improving the lives of children. The cost of administration and
operations of the Charity is funded by Loblaw Companies Limited,
ensuring that 100 per cent of every dollar donated goes directly to
helping kids and their families. The Charity offers funding
across Canada and dollars are granted in the region in which they
are raised. Since 1989, the Charity has awarded more than
$58.6 million, reaching more than 8,400 families. For more
information on the President's Choice(®) Children's Charity or to
donate online, visit www.pc.ca/charity. About CNIB CNIB is a
registered charity, dedicated to passionately providing
community-based support, knowledge and a national voice to ensure
Canadians who are blind or partially sighted have the confidence,
sills and opportunities to fully participate in life. To do
that, specialists work with people of all ages in their own homes,
communities or local CNIB offices - providing the personalized
rehabilitation support they need to see beyond vision loss, build
their independence and lead the lives they want. In addition,
CNIB works with Canadians who are blind or partially sighted to
advocate for a barrier-free society and we strive to eliminate
avoidable sight loss with world-class research and by promoting the
importance of vision health through public education. About Loblaw
Companies Limited Loblaw Companies Limited, a subsidiary of George
Weston Limited, is Canada's largest food retailer and a leading
provider of drugstore, general merchandise and financial products
and services. Loblaw is one of the largest private sector employers
in Canada. With more than 1,000 corporate and franchised stores
from coast to coast, Loblaw and its franchisees employ more than
136,000 full-time and part-time employees. Through its portfolio of
store formats, Loblaw is committed to providing Canadians with a
wide, growing and successful range of products and services to meet
the everyday household demands of Canadian consumers. Loblaw is
known for the quality, innovation and value of its food offering.
It offers Canada's strongest control (private) label program,
including the unique President's Choice(®), no name(®) and Joe
Fresh(®) brands. In addition, the Company makes available to
consumers President's Choice Financial(®) services and offers the
PC(®) points loyalty program. Loblaw Companies Limited CONTACT: On
behalf of the President's Choice(R) Children's Charity,
formoreinformation please contact:Loblaw Public Relations
DepartmentPhone: 905-459-2500 | Email: pr@loblaw.ca
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