President's Choice(R) Children's Charity Kicks Off Customer Campaign to Help Children in Western Canadian Communities
27 August 2012 - 2:59AM
PR Newswire (Canada)
CALGARY, AB, Aug. 30, 2012 /CNW/ - - Starting tomorrow until
September 13, 2012, customers at participating Real Canadian
Superstore(®), Real Canadian Wholesale Club(®), Extra Foods(®
)and nofrills(®) stores are encouraged to purchase $2 paper icons
at store check-outs in support of the President's Choice(®)
Children's Charity campaign Lay Down a Toonie, Lift Up a
Kid™. The Charity supports children's health and wellness so
Canadian children can live to their full potential. Real Canadian
Superstore(®), Real Canadian Wholesale Club(®), Extra Foods(® )and
nofrills(®) are corporate and franchise banner stores of Loblaw
Companies Limited. As the primary charity supported by
Loblaw, the President's Choice(® )Children's Charity focuses on
children with disabilities and childhood nutrition programs. Last
year in Western Canada, President's Choice(®) Children's Charity
granted over $2.0 million to fund 165 grants for children with
disabilities and $ 638,350 to fund 353 nutrition programs. "We
thank our customers for their support in helping kids live to their
full potential," says Marlin Krieger, member of President's
Choice(®) Children's Charity Board of Directors and regional vice
president, Western Canada, Loblaw Companies Limited. "Western
Canadians can feel good knowing that their donations will be used
to serve the needs of families and children in their very own
communities." This customer campaign, one of many fundraising
events in support of President's Choice(® )Children's Charity, is a
national event held bi-annually at participating Loblaw corporate
and franchise stores. This year the goal is to raise $4.0
million; more than $2.3 million was raised earlier this year
towards the goal during the spring 2012 campaign. In concert with
the customer campaign, President's Choice(®) Children's Charity has
refreshed its look, introduced a new tag-line Helping kids do
anything™ and launched an online donation function at
pc.ca/charity. The Charity's new tagline underscores its commitment
to helping kids live to their full potential. While the Charity's
familiar "sun" imagery remains, the overall creative has been
updated with a more modern feel to better reflect the optimism and
positive outcomes that result from donations and grants. The new
imagery will be featured on in-store signage, and on a hundred
transport trailers crossing the country. Loblaw created President's
Choice(®) Children's Charity to empower its store colleagues,
franchisees and their employees to support families in communities
where the Company has retail and store support locations and
distribution centres. In 2011, President's Choice(®) Children's
Charity proudly granted more than $13.3 million nationally,
supporting more than 4,000 nutrition programs and providing grants
to more than 1,800 families across the country whose children have
disabilities. Making a Positive Difference in the Community is one
of the five corporate social responsibility principles that shape
the way Loblaw conducts business. Fundraising initiatives in
support of President's Choice(®) Children's Charity is just one
example of how Loblaw continues to be active in communities on
national, regional and local levels. This includes a bi-annual
national food drive to address hunger across Canada, an ongoing
relationship with WWF-Canada to mobilize Canada to take
environmental action and support to thousands of local charitable
organizations across the country. For more information about
President's Choice(® )Children's Charity and to apply for a grant
please visit www.pc.ca/charity or call 1-866-996-9918.
*Newfoundland and Labrador only About President's Choice(®)
Children's Charity President's Choice® Children's Charity is
committed to helping children across Canada, with a focus on
children with disabilities and childhood nutrition.. The cost of
administration and operations of the Charity is funded by Loblaw
Companies Limited, ensuring that 100 per cent of every dollar
donated goes to helping kids The Charity offers funding across
Canada and dollars are granted in the region in which they are
raised. Since 1989, the Charity has awarded more than $72 million,
reaching more than 10,000 families and 4,000 nutrition programs.
For more information on the President's Choice® Children's Charity
or to donate online, visit www.pc.ca/charity. About Loblaw
Companies Limited Loblaw Companies Limited, a subsidiary of George
Weston Limited, is Canada's largest food retailer and a leading
provider of drugstore, general merchandise and financial products
and services. Loblaw is one of the largest private sector employers
in Canada. With more than 1,000 corporate and franchised stores
from coast to coast, Loblaw and its franchisees employ more
than135,000 full-time and part-time employees. Through its
portfolio of store formats, Loblaw is committed to providing
Canadians with a wide, growing and successful range of products and
services to meet the everyday household demands of Canadian
consumers. Loblaw is known for the quality, innovation and value of
its food offering. It offers Canada's strongest control (private)
label program, including the unique President's Choice(®), no
name(®) and Joe Fresh(®) brands. In addition, the Company makes
available to consumers President's Choice Financial(®) services and
offers the PC(® )points loyalty program. SOURCE Loblaw Companies
Limited Image with caption: "President's Choice® Children's Charity
kicks off customer campaign to help children in Western Canadian
Communities (CNW Group/Loblaw Companies Limited)". Image available
at:
http://photos.newswire.ca/images/download/20120830_C2571_PHOTO_EN_17354.jpg
Image with caption: "President's Choice® Children's Charity kicks
off customer campaign to help children in Western Canadian
Communities (CNW Group/Loblaw Companies Limited)". Image available
at:
http://photos.newswire.ca/images/download/20120830_C2571_PHOTO_EN_17355.jpg
Loblaw Companies Limited CONTACT: On behalf of the President's
Choice(R) Children's Charity, formoreinformation please
contact:Loblaw Public Relations Department905-459-2500 |
pr@loblaw.ca
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