TORONTO and NEW YORK, Aug. 21,
2018 /CNW/ - AcuityAds Holdings Inc. (TSXV:AT) ("AcuityAds"
or the "Company"), a technology leader that provides targeted
digital media solutions by leveraging its proprietary AI technology
to enable advertisers to connect intelligently with audiences
across video, audio, mobile, social and online display advertising
campaigns is pleased to announce the integration of its technology
into Triton Digital's a2x® audio advertising marketplace. Through
this integration, buyers that use the Acuity Platform will be able
to further increase their reach by adding highly-targeted digital
audio inventory from a wide range of podcasters, radio
broadcasters, web radios, and online music services to their
programmatic, omnichannel buys for the first time.
"At AcuityAds, we remain committed to providing our clients with
innovative and effective ways of reaching their most valued
audiences in the right place, at the right time, and with a
relevant message," said Joe Ontman,
CRO and Co-Founder of AcuityAds. "Digital audio is a highly
effective and proven vehicle for doing so and one that is often
underserved within the programmatic community. We are thrilled to
partner with Triton Digital to provide our clients with access to
the a2x marketplace, where they can leverage the reach and
connectivity of digital audio to increase their return."
"AcuityAds shares our passion of helping brands connect with
their target audiences in meaningful ways," said Benjamin Masse, Managing Director, Market
Development and Strategy at Triton Digital. "We are pleased
to provide their clients with access to a wide range of premium
audio inventory from all over the world to enhance the performance
of their campaigns and enrich their digital marketing strategies
with this remarkably effective advertising medium."
The global audio marketplace, a2x®, is the world's first
programmatic buying marketplace for digital audio. The
industry-leading marketplace enables buyers to execute highly
targeted and brand safe audio ad buys across a highly engaged
digital audience. To learn more about a2x®, contact
monetization@tritondigital.com.
About AcuityAds:
AcuityAds is a leading technology company that provides
marketers a more powerful and holistic solution for digital
advertising across all ad formats and devices to amplify reach and
Share Of Attention® throughout the customer journey. Via its unique
data-driven insights, real-time analytics and industry-leading
activation platform based on proprietary machine learning
technology, AcuityAds leverages an integrated ecosystem of partners
for data, inventory, brand safety and fraud prevention, offering
unparalleled trusted solutions that the most demanding marketers
require to be successful in the digital era.
AcuityAds is headquartered in Toronto,
Canada with offices across North
America including New York
City, Boston, Chicago, Las
Vegas, Los Angeles,
San Francisco, Vancouver, Calgary and Montreal. For more information, visit
www.AcuityAds.com.
About Triton Digital
Triton Digital® is the global
technology and services leader to the digital audio and podcast
industry. Operating in more than 40 countries, Triton Digital
provides innovative technology that enables broadcasters,
podcasters, and online music services to build their audience,
maximize their revenue, and streamline their day-to-day operations.
In addition, Triton Digital powers the global online audio industry
with Webcast Metrics®, the leading online audio measurement
service, that makes it easy for advertisers and brands to determine
the best destination and time to reach their target audiences.
Through unparalleled integrity, excellence, teamwork, and
accountability, Triton Digital remains committed to connecting
audio, audience, and advertisers to continuously fuel the growth of
the global online industry. For more information, visit
www.TritonDigital.com.
Disclaimer in regards to Forward-looking
Statements
Certain statements included herein constitute "forward-looking
statements" within the meaning of applicable securities laws.
Forward-looking statements are necessarily based upon a number of
estimates and assumptions that, while considered reasonable by
management at this time, are inherently subject to significant
business, economic and competitive uncertainties and contingencies.
Investors are cautioned not to put undue reliance on
forward-looking statements. Except as required by law, AcuityAds
does not intend, and undertakes no obligation, to update any
forward-looking statements to reflect, in particular, new
information or future events. Neither TSX Venture Exchange nor
its Regulation Services Provider (as that term is defined in the
policies of the TSX Venture Exchange) accepts responsibility for
the adequacy or accuracy of this release.
SOURCE AcuityAds Inc.