iPerceptions Goes for Gold
24 April 2008 - 1:08AM
Marketwired
NEW YORK, NY today announced that they will be participating as
exhibitors, speakers and Gold-level sponsors of the eMetrics
Marketing Optimization Summit to be held May 4-7 at the Palace
Hotel in San Francisco.
Since 2002, the eMetrics Optimization Summit has brought
together the brightest minds in the worlds of online marketing,
research and business in the name of online ROI. The event has been
seminal in facilitating peer networking, discussion and
idea-making, and driving forward progress in the web analytics
industry and the online marketing sphere as a whole.
iPerceptions will be available to discuss their market-leading
Voice of Customer Analytics Solution (the webValidator) as well as
their recently launched free survey product, 4Q. 4Q is a simple
survey solution that promises to revolutionize web analytics and
online market research. It was developed based on a fusion of
Avinash Kaushik's well known model of the perfect survey questions
and iPerceptions' proven survey methodology. 4Q is designed to
revolutionize interactive marketers' understanding of their
websites, because at its core it leverages the voices of real site
visitors. At no cost, 4Q helps marketers to understand Purpose of
Visit, Task Completion Rates, Customer Satisfaction, and, perhaps
most importantly, why website visitors are unable to complete their
tasks onsite.
"The eMetrics Optimization Summit is an event we consistently
love attending. The delegates are among the most engaged in the
industry -- they are dedicated to providing the best possible
website experience to their users, and measuring that experience
every step of the way," said Jonathan Levitt, VP of Marketing at
iPerceptions. "That's where our solution comes in. Our proven
research methods are helping organizations know satisfaction," he
said. Jonathan Levitt will give a presentation at the Summit
entitled "4Q - NO MORE EXCUSES! A Free and Simple Survey Solution
to Understand Satisfaction, Purpose of Visit and Task
Completion."
"iPerceptions has really been shaking things up in the web
analytics sphere recently with their launch of the free 4Q survey
service," said Jim Sterne, conference producer and president of the
Web Analytics Association. "We are happy to have them on board once
again as Gold sponsors and look forward to what they will
contribute to the event," Mr. Sterne said.
The iPerceptions Team can be found at Booth #32 at the eMetrics
Marketing Optimization Summit in San Francisco.
About the iPSI and the webValidator Continuous Listening
Solution:
The iPerceptions Satisfaction Index (iPSI) is derived from
satisfaction and experience data obtained from over four million
actual visitors, on over 700 projects for Fortune 2000 websites,
across ten verticals and contains over 60 million data points. It
is the only index of its kind and is quickly becoming the standard
for measuring online customer satisfaction. The webValidator
Continuous Listening solution captures the voice of actual online
customers in the context of an actual website visit helping
companies learn more about their customers with satisfaction
metrics and voice of customer analytics that quickly turn learning
into customer led decision-support. Using a perceptual framework to
evaluate key elements of the visitor experience as well as
predictive algorithms and modeling to identify those attributes
that drive satisfaction, the resulting iPerceptions Satisfaction
Index (iPSI) helps companies obtain a clear understanding of the
key issues impacting satisfaction; intent, task completion and
customer loyalty.
About iPerceptions:
iPerceptions is one of North America's leading web-focused Voice
of Customer analytics providers. Its webValidator Continuous
Listening solution and Proprietary iPerceptions Satisfaction Index
(iPSI) turn thousands of data points into easy-to-understand
strategic and tactical decision support for website marketers.
iPerceptions' clients include such well known brands as
InterContinental Hotels, General Motors, Dell Computers, Hyundai,
LG Electronics, Toshiba, Choice Hotels International, BMW and
Monster Worldwide. iPerceptions has offices in New York, Toronto,
Montreal and London, UK.
The TSX Venture Exchange does not accept responsibility for the
adequacy or accuracy of this press release.
Media information: Jonathan Levitt Vice President Marketing
iPerceptions Inc. Tel: 514-488-3600 Fax: 514-484-2600 Investor
information: Jerry Tarasofsky Chief Executive Officer iPerceptions
Inc. Tel: 514-488-3600 Fax: 514-484-2600 Martin Faucher Chief
Financial Officer iPerceptions Inc. Tel : 514-488-3600 Fax:
514-484-2600
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