Accor Announces a Major Real Estate Transaction in the Budget Segment in France, With the Sale of 158 hotelF1 Properties for EUR
22 September 2009 - 4:33PM
PR Newswire (US)
PARIS, September 22 /PRNewswire-FirstCall/ -- In line with its
ongoing asset-right strategy, Accor today announced a major real
estate transaction in the Budget segment in France, with the sale
of 158 hotelF1 properties, representing a total of 12,300 rooms.
Accor pioneered the low-cost hotel concept in France, opening the
first Formule 1 hotel in 1984 and introducing particularly
innovative construction and management techniques. Formule 1,
renamed hotelF1 in 2007, is the entry-level hotel brand of Accor
Group in France with an average room rate of around EUR33.
Following the sale, Accor will continue to operate the 158 hotels
under the hotelF1 brand, thereby retaining full control on pricing
policy and product innovation process, which are essential to
ensuring the brand's sustainability. Since the end of 2008, about a
hundred properties have been renovated as part of a vast
refurbishment program, which includes the new Duo room concept (2
twin beds). The new offer is designed not only to consolidate the
brand's core base, but also to attract new customers. This sale and
variable leaseback transaction was carried out with a consortium of
leading French institutional investors through a property
investment trust (OPCI). With the sale of the hotel units for
EUR272 million, Accor signed a 12-year business lease, renewable
six times at Accor's option. The variable rents are based on an
average 20% of revenue with no guaranteed minimum. Based on 2008
revenue, the variable rent would have been EUR21.3 million. This
transaction will enable Accor to reduce its adjusted net debt by
approximately EUR187 million in 2009, of which EUR130 million will
be added to the Group's cash reserves. In addition, it will have a
positive impact of roughly EUR5 million on profit before tax. In a
difficult economic environment, the transaction confirms the
renewed interest of investors for hotel real estate, and
particularly for the low-cost segment. Accor, a major global group
and the European leader in hotels, as well as the global leader in
services to corporate clients and public institutions, operates in
nearly 100 countries with 150,000 employees. It offers to its
clients over 40 years of expertise in two core businesses: -
Hotels, with the Sofitel, Pullman, MGallery, Novotel, Mercure,
Suitehotel, Ibis, all seasons, Etap Hotel, Formule 1 and Motel 6
brands, representing 4,000 hotels and nearly 500,000 rooms in 90
countries, as well as strategically related activities, such as
Lenotre; - Services, with 32 million people in 40 countries
benefiting from Accor Services products in employee and public
benefits, rewards and motivation, and expense management.
DATASOURCE: Accor CONTACT: Media Contacts: Armelle Volkringer,
Senior Vice President, Communications External Relations and
Sustainable Development, Tel. : +33-1-45-38-87-52. Alain Delrieu,
Tel. : +33-1-45-38-84-85. Investor Relations Contacts: Eliane,
Rouyer-Chevalier, Senior Vice President, Investor Relations and
Financial Communications, Tel. : +33-1-45-38-86-26. Solene Zammito,
Deputy Director, Investor Relations, Tel. : +33-1-45-38-86-33
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