The following is a letter to Shareholders from Mark D. Schmidt,
President/CEO of Cyberlux Corporation.
Dear Fellow Cyberlux Shareholder:
I’d like to update you on the progress made in 2009, the
Company’s plans for 2010 and the challenges facing Cyberlux
Corporation as we build and transform the Company into a profitable
and sustainable business.
First, I want to express my thanks for your ongoing support as a
fellow shareholder as we continue the challenging and difficult
task of resolving past legacy issues, securing current and future
business and balancing the risk and financial outlay of each
opportunity we pursue. Cyberlux Corporation is thankful to have you
as an investor, and we appreciate the trust you have put in
Management to complete the “clean up and turnaround” effort that
has been underway for the past eighteen months. Cyberlux Management
is fully committed to completing the restructuring tasks that
remain ahead, and the issues that were created in past years are
now being systematically and judicially resolved. This effort is
only the first step in creating the value we all expect our Company
to have.
Our Management team and I realized eighteen months ago that the
Company had serious decisions to make regarding the future
viability of Cyberlux. While the Company was well-respected within
the military channels it had previously sold to, our ability to
capitalize from those prior opportunities and develop a constant
stream of revenue proved to be very difficult. We quickly realized
that competing against very large companies with their unlimited
resources placed us at a competitive disadvantage in winning
business. Furthermore, the series of false starts from earlier
products that did not make it to market had placed the Company in
significant debt with investors who had the opportunity to convert
that debt into equity. At this point, the organization was left
with two choices: either file Chapter 7 and wipe out all equity
participants as well as our suppliers, or restructure the
organization with the help of a select group of investors who had
the foresight to recognize the underlying value of the Company.
Even though we understood that this would not be an easy task,
we felt that the choice to reorganize made the most sense for our
employees, our suppliers, our existing customer base and our
shareholders. I fully understand that this course of action is only
partially complete, but as I will elaborate below, we have already
seen material success as a result of these changes. The original
plan we established more than a year ago is still our core outline
for this restructuring. We still draw capital from the same
investors, with similar non-toxic terms that had been established
almost two years ago, coupled with utilizing the same integral
members of our management team in order to ensure the successful
completion of this process.
In 2009, Cyberlux, like most small companies, had to focus on
our core business capabilities and near-term opportunities.
Cyberlux Management refocused the Company’s business model on our
competitive differentiators: product innovation, product
development and manufacturing capability, proprietary LED knowledge
and patented LED technology. To best leverage these areas of
competitive advantage, we transformed our business strategy into
one where Cyberlux operates as an OEM supplier, supporting and
supplying OEM customers who have existing contracts and ongoing
opportunities. These changes have already had a major and lasting
impact on how the business will scale over time, as well as how the
value of the Company and its underlying equity value will grow.
We have already completed several significant milestones that
will be reflected in the balance sheet during 2010. First, we have
continued to focus on driving down expenses to the lowest operating
levels possible. Astoundingly, Management has reduced the true
operating expense of Cyberlux by 84% during this time by reducing
personnel and decreasing or eliminating any non-essential operating
costs. The senior management team has continued to defer
compensation until the Company is sustainable in order to further
align expense with revenue. With this cost structure, the Company
should be well positioned for growth as our business model
continues to advance and we make revenue and profit gains during
2010.
Second, we have eliminated a costly and strategically limiting
lawsuit involving the Company’s original convertible debt
financings. Rather than risk further expense and potential
convertible debt conversions, Management settled the case in
December and is now in the process of satisfying this payable over
time. Ultimately, Management opted to reflect a payable in the
balance sheet rather than risk an uncertain outcome and
unforeseeable dilution.
Significant progress has been made in the execution of this new
business strategy. Most importantly, in December 2009, Management
entered into a supplier agreement with Spectrum Brands, one of the
largest brands in the retail industry, to deliver six products for
its Rayovac trade name. Under the terms of the agreement, Cyberlux
will supply Rayovac with existing Cyberlux LED lighting products
and technology, including LED products exclusively designed for the
Rayovac brand itself. Products designed by Cyberlux will be unique
to Rayovac, but the intellectual property owned or licensed by
Cyberlux, as well as any new proprietary technology will be owned
by Cyberlux. We are working closely with the Rayovac team to bring
additional LED lighting solutions to market, including new products
that the Rayovac brand anticipates selling to their far-reaching
retail and commercial customer base.
Furthermore, during 4Q 2009, the Company began fulfilling
product requirements for an exclusive Department of Defense (DoD),
multi-national OEM customer, thus taking another important step
towards becoming the LED OEM lighting solution provider for
third-party companies who serve the military, commercial and retail
markets. Additionally, Cyberlux began fulfilling DoD contracts for
its BrightEye products, further solidifying the Company’s
relationship with DoD OEM customers.
Cyberlux is still a relatively young company at this point and
does require the assistance of our financiers. Our goal, like most
public companies, is to minimize dilution as soon as the Company is
sustainable. That being said, without the near-term operating
capital required, we will be unable to execute our business
strategy and Cyberlux will never attain the revenue necessary to
operate without assistance from the capital markets. We believe
that the capital we receive through equity participation from our
investors is as good as a company our size can obtain. While this
equity is, in our opinion, non-toxic, we do realize it is dilutive.
The current share price has a direct correlation to the amount of
equity exercised at the time of a capital infusion, thus creating a
significant dilutive event.
We feel that the progress we’ve made justifies a higher market
capitalization than where we trade today, but we also have strong
ethical beliefs that the share price is driven by the markets.
Other than issuing material events in the form of a press release,
we do not interfere with the Company’s stock. As we grow the
business, the share price should rise accordingly. Ultimately, the
value of the Company will begin to outweigh the need for capital as
the business grows. In the near term, we can’t expect to stop
raising capital through the sale of equity, but we expect to see a
transition during the year where this goal will be possible. At
that point, we will implement the proper strategy that best aligns
our investors with the Company.
The changes we’ve made in our business strategy are accelerating
the growth of Cyberlux. Over time, these changes will enable
Cyberlux to be a sustainable company, serving important customers
with ongoing requirements for our products. This challenging
process requires every Cyberlux employee to be constantly focused
on execution, on quality and on achieving the commitments we make
to our customers and business partners. There are no shortcuts,
only unfailing day-in and day-out execution, where excellence is
achieved through the constant effort of Cyberlux employees.
Your Management sincerely thanks you for your continued
support.
Best regards, Mark D. Schmidt President/CEO Cyberlux
Corporation
About Cyberlux
Corporation
Cyberlux Corporation (OTC Bulletin Board: CYBL), a leader in
solid-state lighting innovation, has developed breakthrough LED
lighting technology that provides the most energy efficient and
cost effective portable lighting solutions available today for
military and commercial uses. The Military and Homeland Security
products provide tactical covert and visible lighting capability
and are designed as highly mobile, battery-powered lighting systems
ideal for threat detection, force and asset protection and general
expeditionary lighting needs. For more information, please visit
www.cyberlux.com.
This news release contains forward-looking statements. Actual
results could vary materially from those expected due to a variety
of risk factors, including, but not limited to, the Company’s
ability to expand its production capabilities concurrent with
product orders. The Company’s business is subject to significant
risks and uncertainties discussed more thoroughly in Cyberlux
Corporation's SEC filings, including but not limited to, its report
on Form 10-KSB for the year ended December 31, 2008 and its 10-Q
for the quarter ended September 30, 2009. The Company undertakes no
obligation to publicly release the result of any revisions to these
forward-looking statements, which may be made to reflect events or
circumstances after the date hereof or to reflect the occurrence of
unanticipated events.
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