GCLL GreenCell Incorporated (CE)

General Automotive Company (OTCBB:GNAU), a North American provider of parts, accessories and advanced technology for the automotive industry is pleased to announce that its Joint Venture partner GreenCell, Inc. (OTCBB:GCLL) has developed a new ceramic seal system for automotive oxygen sensors, the first commercial application will be as an intermediary seal between automotive ceramic sensors and the metallic housing they are sealed in. The company will begin work on fuel cell applications in the near future.

General Automotive's CEO and President, Dan Valladao, commented, "We are very excited about GreenCell's continued advancement in technology which could revolutionize many products within the automotive industry including oxygen sensors, brakes, and fuel cells."

About General Automotive Company

General Automotive Company provides original equipment and aftermarket automotive parts and automotive technology in the United States and internationally. It focuses on automotive parts sales and distribution through its subsidiary, OE Source L.C. General Automotive is also a partner in GreenCell, Inc., a joint venture with SenCer Inc., a New York based ceramic technology company. GreenCell, Inc., has created "Ultra-Temp," a proprietary technology and a potential game changer for the manufacturing of multiple automotive products including oxygen sensors, brakes and SOFC fuel cells for powering automobiles. General Automotive Company ("GAC") is also focused on expanding its operating growth platform through multiple and ongoing acquisitions of successful automotive parts companies. General Automotive Company is based in Orlando, Florida.

About GreenCell, Incorporated

GreenCell is engaged in a joint venture with SenCer Inc. to develop, commercialize and market SenCer's UltraTemp(TM) ceramic composite materials for Home and Transportation applications. GreenCell has identified multiple industries with significant commercial applications with potential revolutionary results. Some of the many applications for this technology are SOFC Fuel Cells, Igniters, Braking, Oxygen Sensors, and Ceramic Heaters. Visit WWW.GREENCELLINC.COM for more information.

Safe Harbor Statement

This press release contains forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are based on current plans and expectations of management and are subject to a number of uncertainties and risks that could significantly affect the Company's current plans and expectations, as well as future results of operations and financial condition. Specifically, the Company's ability to raise additional capital, execute its business plan and strategy, sustain or increase gross margins, achieve profitability and build shareholder value are forward-looking statements. A more extensive listing of risks and factors that may affect the Company's business prospects and cause actual results to differ materially from those described in the forward-looking statements can be found in the reports and other documents filed by the Company with the Securities and Exchange Commission. The Company undertakes no obligation to publicly update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.

CONTACT: pbausman@generalautomotive.com