iTokk Inc. Announces New Mobile Advertising Feature to the iTokk Npoints-Framework
27 February 2010 - 9:37AM
Marketwired
iTokk Inc. (OTCBB: IKTO) announced today they have launched mobile
advertising as a new value enhanced feature to the iTokk
Npoints-framework. This propels iTokk into the early stages of one
of the Internets newest trends. In 2011 advertisers are predicted
by analysts to spend some $11.35 billion worldwide on mobile
advertising.
The significance for iTokk will be its initial deployment within
the iTokk-Mobile product, where iTokk Mobile customers will be able
to opt-in or opt-out of the mobile ad feature. Opting in will
trigger an automatic subsidy to their mobile phone rates. Once the
customer completes a phone call with iTokk-Mobile, a Mobile Ad is
published presenting the call as sponsored by a particular
advertiser. iTokk-Mobile ads will be able to target mobile phone
users by demographic, interests, geographic area, mobile device and
carrier in an simple, fast and cost effective manner. This type of
targeting is what puts mobile advertising into its own category
when it comes to providing useful information to consumers.
A new Harris Interactive survey found that consumers would
support advertising targeting cell phones in exchange for free
phone features. More than one quarter (26%) of cell phone users
said they would be willing to watch incentive-based advertising on
their cell phones. And according to a new Informa Telecoms &
Media study titled "Mobile Advertising Services: generating revenue
through subsidized content", reported by Red Herring, Informa
forecasts 2.1 billion mobile subscribers worldwide by the end of
2006, and nearly 4 billion by 2011.
"Carriers and search providers alike are rapidly beginning to
test the market with mobile advertising looking for trends and
consumer feedback," said Kevin Penstock, CEO of iTokk. "And we are
excited to announce that iTokk is releasing its mobile Ad services
now."
About ITOKK
ITOKK, Inc., the world's most innovative communications company,
offers flexible, next-generation telephony solutions for consumers
and businesses. ITOKK's flagship product Npoints-Framework and
developers platform make it simpler, cheaper and faster to build
communications functionality into applications, enabling carriers
and networks to introduce new revenue-generating voice services in
days, rather than months. By combining the Itokk platform and
innovative products with carriers across the globe, Itokk has the
potential to deliver the industries most explosive growth of
innovation and in IP telephony. The worlds newest leading global IP
telephony company is headquartered in Sunnyvale, California with
offices in Canada, UK and India.
ADDITIONAL INFORMATION about Itokk, Inc. can be viewed on the
Company's Web site: www.itokk.com. Capitalization and filings can
be viewed at: http://www.otcbb.com.
SAFE HARBOR
Forward-looking statements made in this release are made
pursuant to the "safe harbor" provision of the Private Securities
Litigation Reform Act of 1995. Forward-looking statements made by
Itokk, Inc. are not a guarantee of future performance. This news
release includes forward-looking statements, including with respect
to the future level of business for the parties. These statements
are necessarily subject to risk and uncertainty. Actual results
could differ materially from those projected in these
forward-looking statements as a result of certain risk factors that
could cause results to differ materially from estimated results.
Management cautions that all statements as to future results of
operations are necessarily subject to risks, uncertainties and
events that may be beyond the control of Itokk, Inc. and no
assurance can be given that such results will be achieved.
Potential risks and uncertainties include, but are not limited to,
the ability to procure, properly price, retain and successfully
complete projects, and changes in products and competition. SOURCE
ITOKK, Inc.
Contacts: Itokk, Inc. Kevin Penstock CEO 408-419-1719
kpenstock@itokk.com iTokk, Inc. - Click-to-Call information Clint
Singh Channel Manager csingh@itokk.com iTokk, Inc. - For business
development information in Europe Mr. Carmelo D'Anzi VP of Business
Development cdanzi@itokk.com www.itokk.com
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