Screen Giant Outdoor Video Billboards Perform Flawlessly at Recent FIS World Cup Ski Races
30 January 2008 - 2:19AM
Business Wire
Screen Giant Media Corp., a specialty digital marketing subsidiary
of Heritage Media Corporation (PINKSHEETS: HMCP), today announced
that it has successfully completed its first contract with
Quebec-based Precision Timing International, a world leader in
sports timing technology and event expertise. Screen Giant supplied
high-resolution full-color outdoor video screens for the FIS World
Cups which took place in the majestic Canadian Rockies at Panorama,
British Columbia and Lake Louise, Alberta. The Races were held at
Panorama on Nov 24-25, 2007 and at Lake Louise on Nov 24-25, 2007
as well as Dec 1-2, 2007. These LED video displays were extremely
important to the racers. After crossing the finish line, they could
immediately look to see where they had placed in the race and what
the times were. Spectators could also monitor intermediate times to
see if a racer had a chance to win, making the event more exciting
for them. Ski hills are a big challenge for display companies, with
temperatures ranging between -15 and -25 degrees Celsius and wind
chills in the -30 degree Celsius range. Also, Lake Louise faces
directly south into the winter sun so brightness is a major factor.
With Screen Giant video boards generating 10,000 nits of
brightness, viewing was no problem despite the sun. Screen Giant
Media provides customized advertising opportunities for blue chip
organizations like Coca Cola, Westjet Airlines, Warner Brothers and
Alberta Treasury Branches. These organizations have benefited from
increased exposure and message retention as a direct result of this
new digital medium. About Heritage & Screen Giant Heritage
Media Corporation, through its subsidiary Screen Giant Media
Corporation, engages in the strategic placement of large,
multimedia video billboards and the subsequent management of all
programming content. Established in 2003, Screen Giant has moved
quickly to become an industry leader in digital advertising and
promotions. Discover more about this innovative company at
www.screengiant.com.
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