Stanley Furniture Launches New Nursery and Children’s Furniture Brand
09 September 2016 - 12:24AM
Stanley Furniture Company, Inc. (Nasdaq:STLY) is proud to announce
the nationwide launch of its nursery and children’s furniture line,
Stone & Leigh. Combining classic, upscale and familiar design
elements with childlike characterizations, Stone & Leigh
captures the imaginative spirit of childhood through artfully
crafted, timeless nursery and children’s furniture.
Photos accompanying this announcement are available
at:
http://www.globenewswire.com/NewsRoom/AttachmentNg/832ca236-2fc2-484e-954c-80e5a48a728d
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Delivering on a “Built to Grow” promise, Stone & Leigh
products appeal to investment-minded parents who are looking for
furniture options that can become a permanent part of their home
and won’t need to be replaced. In fact, the styling and durability
of products ensure that a crib or bed will last far beyond when the
child has left home, so consumers can start buying products for
their nursery and add to their collection over time.
“Stone & Leigh is created for today’s sophisticated
consumer. We are filling the demand for high-quality nursery and
children’s furniture at an excellent value – something that has
been missing from the marketplace for years,” said David Petersen,
Vice President – Marketing of Stanley Furniture. “With over
90 years of manufacturing expertise and decades of design and
safety leadership in the nursery and children’s furniture product
category, parents can feel confident in purchasing our Stone &
Leigh products.”
As the only furniture brand sold through independent retailers
with products that are 100 percent GREENGUARD Gold Certified, Stone
& Leigh has met some of the world's most rigorous and
comprehensive standards for low emissions of volatile organic
compounds (VOCs) in indoor air. Stone & Leigh also uses
sophisticated finishes and wood veneers including white oak,
American cherry and birch. These techniques and materials create
depth and quality that are not typically found in other nursery and
children’s furniture brands.
“The launch of Stone & Leigh is an exciting step for our
company and our retail partners. Working together to build a
successful Stone & Leigh brand, we will gain insights into how
best to attract and serve the millennial consumer,” added
Petersen. “It is essential to our future, in partnership with
our longstanding retail customers, that we become experts at
reaching and maintaining relationships with this generation as they
enter their furniture buying years.”
The Stone & Leigh name speaks to its connection to the
Stanley Furniture brand’s authentic identity. Stoneleigh, the Old
English term for Stanley, is the name of the estate where company
founder, Thomas B. Stanley lived in Stanleytown, Virginia. It is
also where Stanley Furniture was founded in 1924. The brand
narrative offers a storybook tale of a young boy, Stone, and girl,
Leigh, who live in an imaginative house in a small pastoral town
and experience the wonder of nature and exploration. The children’s
names each share a piece of the company's 92-year American heritage
and authenticity as a proud manufacturer of quality furniture.
Stone & Leigh features five collections which include
bedroom furniture, accessories and décor for boys and girls, from
newborns to high schoolers. Collections include:
- Clementine Court: An ode to casual French court draped in
luxuriant, painted finishes and accessorized with brushed nickel
hardware.
- Chelsea Square: Crisp metropolitan silhouettes softened by
earthen tones of grey and khaki punctuated by brushed nickel
hardware.
- Driftwood Park: Gently aged finishes over open-grain oak
veneers add warmth and texture to the West Coast casual feel of
this collection.
- Smiling Hill: Antiqued finishes set against formal design
elements lend a decidedly relaxed feel to time-honored
silhouettes.
- Teaberry Lane: Stardust White and Midnight Cherry finishes
accentuate the shapely forms of classic Louis Philippe
silhouettes.
Stone & Leigh products are sold at nearly 100 furniture
retailers across the country and through direct sales to consumers.
For more information on Stone & Leigh or to find a local
retailer, visit https://www.stoneandleigh.com/.
About Stanley FurnitureEstablished in 1924,
Stanley Furniture Company, Inc. is a leading design, marketing and
overseas sourcing resource in the middle-to-upscale segment of the
wood residential market. The company offers a diversified product
line supported by an overseas sourcing model and markets its brands
through the wholesale trade’s network of brick-and-mortar furniture
retailers, online retailers and interior designers worldwide, as
well as through direct sales to the consumer using a localized
approach to ecommerce fulfillment. The company’s common stock is
traded on the NASDAQ stock market under the symbol STLY.
Media Contact:
David Petersen, VP of Marketing
(336) 884-7711
dpetersen@stanleyfurniture.com
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