SAO PAULO, Sept. 10, 2013 /PRNewswire/ -- GOL Linhas
Aereas Inteligentes S.A. (BM&FBOVESPA: GOLL4 and NYSE: GOL),
(S&P: B, Fitch: B-, Moody's: B3), the largest low-cost and
low-fare airline in Latin America,
will implement a new mileage accrual model for domestic and
international flights as of October 10,
2013. The aim is to further secure the loyalty of passengers
with differentiated flight frequencies and consumption standards.
The practice is consistent with the world's leading Frequent Flyer
Programs and with GOL's strategy of increasing the attractiveness
of the product for passengers who are more loyal to the company.
The new model favors and rewards those who fly most with and are
most loyal to GOL/SMILES, especially the Gold and Diamond
categories.
This initiative simplifies the rules for mileage accrual, as the
new model makes the calculation of accrued miles per flight easier.
In the case of domestic flights, the calculation will be based on
the price of the ticket and no longer on flight distance. In order
to maintain the attractiveness of promotional fares that already
offer price benefits, these will no longer accrue miles. In the
previous model, Scheduled and Flexible fares accrued 100% and 125%,
respectively, based on the length of the flight.
The Company will continue to use distance to calculate accrued
miles on international flights. As of now, passengers will receive
at least 5,000 miles on flights to the
United States, 3,000 miles on flights to Central America and the Caribbean and 1,000 miles on flights to
South America. There is no minimum
for code-share flights because the connections are also considered
for the purpose of accruing miles.
We will continue to offer different bonuses per category on both
domestic and international flights. SMILES Diamond clients
will receive a 100% bonus on accrued miles, Gold clients 50% and
Silver clients 25%.
For further information visit
www.voegol.com.br/ir
CONTACTS
INVESTOR RELATIONS
Phone: +55 (11) 2128-4700
E-mail: ri@golnaweb.com.br
CORPORATE COMMUNICATIONS
Phone: +55 (11) 2128-4183
E-mail: comcorp@golnaweb.com.br
ABOUT GOL LINHAS AEREAS INTELIGENTES S.A.
GOL Linhas Aereas Inteligentes S.A. (BM&FBovespa: GOLL4 and
NYSE: GOL), is the largest low-cost and low-fare airline in
Latin America.
SOURCE GOL Linhas Aereas Inteligentes S.A.
