Beter Bed Holding’s CEO John Kruijssen calls on industry to join movement and raise public awareness about importance of quality of sleep
16 September 2022 - 10:00PM
Beter Bed Holding’s CEO John Kruijssen calls on industry to join
movement and raise public awareness about importance of quality of
sleep
EBIA members collectively sign Sleep Manifesto to raise
public sleep awareness
The quality of sleep is under pressure:
while adults need an average of seven to eight hours of sleep for
optimum health and well-being, more than 1 out of 3 people get less
than six hours of sleep every night. This can have major
consequences, for example fatigue is the main cause of driver
errors in 20% of road accidents. Moreover, insufficient sleep leads
to chronic health problems, such as diabetes, obesity, heart
diseases and strokes. In order to address these major issues and to
raise awareness about the importance of a good quality of sleep,
Beter Bed Holding’s CEO, John Kruijssen, made an appeal to the
industry to co-sign the Sleep Manifesto at the
23rd EBIA General Assembly in Copenhagen.
EBIA - the European Bedding Industries’
Association - represents the interests of European mattress
producers and suppliers. Mattress producers, innerspring companies,
textile industries, as well as PU foam and latex suppliers and
representatives of the chemical industry from all over Europe were
present at the EBIA General Assembly. John Kruijssen, CEO of Beter
Bed Holding, appealed to the community to sign the Sleep Manifesto,
referring to results of scientific research on sleep that has
increased knowledge about sleep dramatically in the past years.
“What if we could address prevention and improve the quality of
sleep and therefore lower overall healthcare costs and increase
productivity? The quality of sleep has a significant impact on
productivity. In the Netherlands alone, productivity loss is
estimated to equate to 1.5% to 3% of GDP per year, which is
equivalent somewhere between 13 and 26 billion euro,” stated
Kruijssen. “There are a lot of other major issues that we, as the
European industry, need to address in order for consumers to sleep
better, and therefore, live healthier, or I should say, sleep
better, live better.”
Wake-up callWith the aim of
helping consumers to get a better night's rest, Beter Bed launched
the Sleep Manifesto earlier this month, with the aim to raise sleep
awareness and improve sleep. Sleep deprivation can affect our body,
brain and life expectancy. Matthew Walker, an internationally
renowned sleep scientist and author of 'Why We Sleep' and TEDx
speaker with more than 16 million views, recognised this problem
and supported the Manifesto with his first signature. “If 50 to 60%
of the entire population were to get more sleep, it would save
millions of euros in healthcare spending,” said Walker while
signing the Manifesto.
At the EBIA, Kruijssen called on the industry to
follow in Walker’s footsteps in order to put the importance of
better sleep on the agenda. The aim is to encourage better sleep
behaviour and provide more information to address this social
problem. “Because of the lack of awareness of the benefits of
healthy sleep, multisectoral public health campaigns are needed to
educate the public about the importance of sleep and the
consequences of insufficient sleep,” Kruijssen stated. “Our mission
is simple. We believe that the better we sleep, the happier,
healthier and more productive we are. And we won’t rest until
everyone gets the high-quality sleep they deserve”.
Beter Bed believes and promises that everyone
can sleep better and does everything to fulfil this promise to
increase public awareness of the importance of sleep, through its
own platforms, but also through ambassadors and its network of
specialists and scientists. Beter Bed has developed a set of
innovative solutions, such as Beter Slapen ID, a measuring system
that allows it to offer customers objective data-driven sleep
advice. All with the aim of providing our employees and consumers
with information on how to sleep better.
About Beter Bed HoldingBeter
Bed Holding (BBH) is the Netherlands’ leading sleep specialist in
retail, wholesale and B2B.Our mission is simple. We believe that
the better we sleep, the happier,
healthier and more productive we
are. And we won’t rest until everyone gets the high-quality sleep
they deserve.Listed on Euronext Amsterdam, BBH operates the
successful retail brands Beter Bed, Beddenreus, the new
subscription brand Leazzzy and the digital organisation LUNEXT. In
addition, through its subsidiary DBC International, BBH has a
wholesale business in branded products in the bedroom furnishings
sector, which includes the well-known international brand M
line.
With 4 distribution centres, a fleet of 80
vehicles, 134 stores, a fast-growing online presence, and a
wholesale company our team of over 1,000 dedicated employees
generated € 214.2 million revenue in 2021.
Providing expert sleep advice is at the very
heart of our strategy, and thanks to our revolutionary ‘Beter
Slapen ID’ tool, our sleep consultants help customers to get the
perfect night’s sleep. BBH is proud that M line is the official
sleep supplier of AFC Ajax, TeamNL, Jumbo-Visma, NOC*NSF and the
KNVB.
For more informationPress enquiries: Uneke
Dekkers / CFF Communications T +31 (0)20 575 4010 or M +31 (0)6
50261626E uneke.dekkers@cffcommunications.nl
Please click on the link under attachments for the PDF version
of the press release.
Press photos can be downloaded here.
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