Ascential PLC Acquisition of Sellics (5033I)
19 April 2022 - 4:01PM
UK Regulatory
TIDMASCL
RNS Number : 5033I
Ascential PLC
19 April 2022
19 April 2022
Ascential plc
Acquisition of Sellics
Ascential plc (LSE: ASCL.L), the specialist information,
analytics and eCommerce optimisation company, today announces that
it has signed an agreement to acquire Sellics GmbH, a business
which provides media execution services to challenger brands
trading on Amazon.
Sellics provides a mix of advertising spend optimisation,
campaign automation and profit analytics, through a suite of
software solutions, to challenger brands that trade on Amazon
across the US and Europe. Headquartered in Berlin, Sellics employs
c.90 staff, led by its co-founders : Franz Jordan (CEO), Josef
Vataman (CTO) and Thomas Ropel (CMO).
Sellics will be merged into challenger brand specialist
Perpetua, within Ascential's Digital Commerce business unit,
utilising its scaled platform, while significantly increasing
penetration of the European market for this fast growing customer
segment.
Duncan Painter, CEO of Ascential, commented:
" Sellics' strong presence in the European challenger market and
engineering expertise will accelerate Perpetua's growth outside its
existing US operations, while Perpetua itself will provide exciting
growth opportunities for the Sellics' customer base through its
advanced product set."
Contacts
Ascential plc
Duncan Painter Chief Executive Officer +44 (0)20 7516 5000
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Mandy Gradden Chief Financial Officer
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Rory Elliott Investor Relations Director
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Media enquiries
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Edward Bridges, Matt
Dixon, Jamie Ricketts FTI Consulting LLP +44 (0)20 3727 1017
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About Ascential
Ascential delivers specialist information, analytics and
eCommerce optimisation platforms to the world's leading consumer
brands and their ecosystems. Our world-class businesses improve
performance and solve problems for our customers by delivering
immediately actionable information combined with visionary
longer-term thinking across Digital Commerce, Product Design and
Marketing. We also serve customers across Retail & Financial
Services.
With more than 2,800 employees across five continents, we
combine local expertise with a global footprint for clients in over
120 countries. Ascential is listed on the London Stock
Exchange.
About Sellics
Sellics' mission is to make Amazon Advertising easier and less
time-consuming for eCommerce brands while improving their
advertising performance and growing their business.
Sellics achieves this by pairing an innovative software platform
for advertising optimization and automation with market-leading
actionable insights and competitive intelligence, as well as expert
Advertising services.
www.sellics.com
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April 19, 2022 02:01 ET (06:01 GMT)
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