Avast PLC Launch of BreachGuard
17 June 2020 - 4:00PM
RNS Non-Regulatory
TIDMAVST
Avast PLC
17 June 2020
Avast Enables Users to Gain Control of Personal Data with Launch
of BreachGuard
New privacy software provides real-time dark web monitoring, an
automated data broker removal service, and tools to enhance online
privacy long-term
June 17, 2020 - Avast (AVST:LSE), a global cybersecurity leader,
today announced the launch of its new privacy product, Avast
BreachGuard , which is designed to give people control over their
personal data that resides on the internet. Avast BreachGuard
detects and notifies users of data breaches affecting their
credentials, assists in the removal of personal information from
unwanted third party databases, and analyzes online accounts for
privacy vulnerabilities.
Sixty-three percent of people Avast surveyed said they believe
their information can be found on the dark web. Everyone who uses
the internet risks their personal information being compromised as
cybercriminals increasingly target large companies which store
their customers' confidential data. In 2019, there were 1,473 data
breaches in the United States which exposed more than 164.68
million sensitive records. Consumers' online privacy is also
vulnerable to third-party data miners on webpages. While legal,
these trackers constantly observe browsing behavior and use that
information to target people for advertising and marketing
purposes. For individuals, not being able to control how their data
is used and exploited has been a challenge, with nearly half of
US-based internet users surveyed by Avast (46%) expressing fear of
having their personal information exposed via connected
devices.
"The majority of people we talk to say they believe that their
information is already on the dark web. This is deeply worrying to
them, but it's overwhelming and frankly too difficult for an
individual to monitor the nearly daily breaches to make sure their
information is safe. It leaves people feeling overwhelmed and
helpless," said Chandler Givens, head of consumer privacy at Avast.
"People are increasingly aware of the need to redraw the lines
around online privacy and Avast is deeply committed to delivering
privacy tools that give people the tools to take back control of
what's rightfully theirs."
Avast BreachGuard provides detection, resolution, and ongoing
monitoring and prevention to ensure users' privacy is safeguarded
at all times. Product features include:
-- 24/7 Breach Monitor: Avast BreachGuard automatically scans the
dark web for leaked personal information, immediately alerting
users when their information appears in a data breach or in a database
on the dark web. To reduce the risk of identity theft, users receive
advice on how to fix the issue and secure their accounts.
-- Data Broker Removal: Avast BreachGuard enables customers to reclaim
their personal information by sending a request to remove it from
data broker databases through an automated process. This could
prevent real-world consequences of privacy infringements, such
as price discrimination where, for example, an insurance company
might raise your rates based on your internet search history.
-- Privacy Setting Advisor: Avast BreachGuard offers resources to
enhance your online privacy proactively, including personalized
tips for optimizing privacy settings on common services such as
Facebook and Google. It also monitors for privacy setting updates
and alerts customers to changes that they should consider making
in areas like privacy, sharing, and location data.
-- Privacy Score: Avast BreachGuard includes a dashboard that displays
an individual's privacy score and areas for improvement, similar
to a credit score. It keeps track of your progress as you resolve
any privacy vulnerabilities and lets you know what you can do to
improve your score.
-- News Feed: Avast BreachGuard also includes a real-time news feed
of breaches as they happen.
"BreachGuard takes the burden off the individual to monitor and
manage all the possible privacy vulnerabilities in their online
life," said Givens. "We watch the dark web, the breach notices, and
the data brokers so you don't have to, putting the knowledge and
the tools in your hands to improve your online privacy."
Avast BreachGuard is available today for download in the United
States, and will be made available to other markets later this
year. The software costs $39.99 for a one-year subscription. To
download, please visit https://www.avast.com/breachguard .
ENQUIRIES
Lulu Bridges / Jos Simson / Heather Armstrong
Tavistock
Tel: 020 7920 3150
About Avast
Avast (LSE:AVST) is a global leader in digital security and
privacy products. With over 400 million users online, Avast offers
products under the Avast and AVG brands that protect people from
threats on the internet and the evolving IoT threat landscape. The
company's threat detection network is among the most advanced in
the world, using machine learning and artificial intelligence
technologies to detect and stop threats in real time. Avast digital
security products for Mobile, PC or Mac are top-ranked and
certified by VB100, AV-Comparatives, AV-Test, SE Labs, and others.
Visit: www.avast.com .
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END
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