Veltyco Group PLC Bet90 sponsorship FPF Brazil (2733U)
23 October 2017 - 5:00PM
UK Regulatory
TIDMVLTY
RNS Number : 2733U
Veltyco Group PLC
23 October 2017
23 October 2017
Veltyco Group plc
("Veltyco", the "Company" or the "Group")
Bet90 sponsorship FPF Brazil
The board of Veltyco Group plc (AIM:VLTY), the online marketing
company for the gaming industry, is pleased to announce that its
subsidiary, Bet90 Sports ltd ("Bet90"), has entered into a
sponsorship agreement with LAOLA1 Multimedia GmbH, trading as
LAOLA1.tv in Brazil, where Bet90 will act as sponsor of the
Federação Paulista de Futebol ("FPF"), one of the largest football
federations in Brazil, for the 2018 football season. The agreement
includes a digital partnership, where Bet90 will receive a
guaranteed amount of advertising impressions in Brazil, during the
contract period.
This agreement allows Bet90 to enter the South American market,
a strategy which was communicated in the Company's announcement of
28 June 2017, by investing in one of the most valuable sponsorship
rights in Brazil and entering into and strategic partnership with
one of the largest football federations in the host country of the
2014 Football World Championship.
With all the assets included, the sponsorship will provide
significant media (and in-stadium) coverage during the 2018 FPF
season which, as 2018 is a World Championship year in Russia, and
Brazil is expected to be a leading competitor, the Company believes
will be extremely valuable.
FPF, with more than 400,000 active players at over 110 clubs,
hosts over 1,000 games per season, including Paulista A1, A2 and
the Copa São Paulo Junior. With this partnership, due to the TV
coverage, Bet90 will reach approximately 9.3 million households and
37 million people directly. In addition, there will be a strong
focus on digital activation, where FPF already reaches more than
half a million people in Brazil.
Due to this sponsorship, Bet90 can proudly announce that it will
be Official Sponsor of FPF and, as such, be recognized during all
Paulista A1, A2 and Copa São Paulo Junior games, including presence
on all official league materials as well as having promotion
activities at all of the games in the abovementioned
competitions.
David Mathewson, Chairman, commented: "We are very excited about
entering the Brazilian market having agreed terms with respect to
this sponsorship agreement. It will allow us to further expand our
business into new markets with high-growth potential."
This announcement contains inside information for the purposes
of Article 7 of Regulation (EU) 596/2014.
For further information, please contact:
Veltyco +44 (0)16 2460 5764
David Mathewson, Chairman
Marcel Noordeloos, CFO
Strand Hanson Limited (Nominated Adviser) +44 (0)20 7409 3494
James Harris
Richard Tulloch
James Dance
Northland Capital Partners Ltd (Broker) +44 (0)20 3861 6625
IFC Advisory (Financial PR) +44 (0)203 053 8671
Graham Herring
Tim Metcalfe
Miles Nolan
About Veltyco
Veltyco is a group of companies primarily focused on generating
marketing leads and entering into marketing contracts for the
activities of various partners in the gaming industry. Veltyco
focuses on complementary activities under one umbrella, leveraging
its historical cash generative activities of marketing online
casinos and sports betting.
Website: http://www.veltyco.com
This information is provided by RNS
The company news service from the London Stock Exchange
END
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