Reach: 07.00, 18 April 2024
B90 Holdings
plc
("B90",
the "Company" or "Group")
Oddsen.nu goes
global
B90 Holdings plc, (AIM: B90) the
online marketing and service provision company for the gaming
industry, is delighted to announce that Oddsen.nu, a key affiliate
operating within the Group, is growing its community
internationally.
Oddsen.nu has traditionally focused
on traffic from the Nordics. It boasts a prominent forum,
enabling users to engage in continuous discussions about sports
betting events throughout the day. One of the main features
of Oddsen.nu is its longstanding commitment to providing winning
betting tips to its user base without any charges.
Consequently, the business has continued to grow its reach
and meet expectations, providing an excellent platform on which to
expand around the world.
Oddsen.nu has operated for over
twenty years, with a loyal betting forum. It has been successful: Oddsen.nu betting tips have
resulted in a 4% return on turnover since 2001, complemented by the
offering of free betting tips. The
time is therefore ripe for international
expansion.
Oddsen.nu is now available in
English and is also allowing optimisation for further language
add-ons. One of the features to be rolled out globally is the
lucrative player of the month competition in the Oddsen.nu forum,
where players can add their tips, and win prizes based on their
return. This popular feature is highly interactive and builds
continuous interest in Oddsen.nu's wider following. Its
relevance to users and success is proven, and is one illustration
of Oddsen's readiness for a global rollout.
Executive Chairman of B90 Holdings plc, Ronny Breivik,
commented:
"The operations of Oddsen.nu have always remained razor
focused on engaging users with online gaming forums and maintaining
affiliate agreements within the Nordic region. We are
delighted to now be replicating that focus, and our success with
Oddsen.nu, around the world.
"One of Oddsen.nu's key strengths is the provision of
an overview
of various bookmakers to end users. Another
strength which we will build on around the world is presenting an
overview of relevant and high yielding casino bonuses from leading
online casinos.
"We look forward to working further with our team to grow the
Oddsen.nu community internationally. This is a community that
has been carefully fostered for over twenty years, and one which we
are delighted to cultivate in new geographies, relying on our
extensive knowledge and understanding of different regions.
Through the experience built up within our wider group, we
understand which trends and principles are universal, and where
tailoring to local interests and tastes is required. We will
rely extensively on this experience as we set Oddsen.nu on a new
international pathway.
"Oddsen.nu's new expansion plans are also in lockstep with B90
Holdings' plans for growing its organic
business."
-Ends-
For
further information please contact:
B90
Holdings plc
|
+44 (0)1624 605 764
|
Ronny Breivik, Executive
Chairman
Marcel Noordeloos, Finance
Director
|
|
Strand Hanson Limited (Nominated Adviser)
|
+44 (0)20 7409 3494
|
James Harris / Richard Johnson / Rob
Patrick
|
|
Zeus Capital Limited (Broker)
|
+44 (0)20 3829 5000
|
Louisa Waddell / Simon
Johnson
|
|
Belvedere (Financial PR & IR)
|
+44 (0)20 7653 8702
|
John West / Llewellyn Angus / Lily
Pearce
|
|