Brave Bison Group PLC Launches PUMA branded content campaign
06 April 2018 - 9:15PM
RNS Non-Regulatory
TIDMBBSN
Brave Bison Group PLC
06 April 2018
Brave Bison Group plc
("Brave Bison")
Launches PUMA branded content campaign
Brave Bison (AIM: BBSN), the social video company, is pleased to
announce that it has signed a deal with blue-chip sportswear brand,
PUMA, for a branded content campaign to run on Brave Bison's Slash
Football channels. This is a major addition to the portfolio of
world-leading brands Brave Bison works with which includes P&G,
Shell, the PGA Tour, and Hyundai.
The video campaign promotes the release of the new PUMA ONE
football boot using Brave Bison's social influencer football team,
Baiteze Squad. The series will also feature Arsenal football stars
Hector Bellerin and Nacho Monreal. The content goes live on Slash
Football this afternoon.
Baiteze Squad will compete against Hidden Talent, another of
London's most successful street football teams, in a series of
head-to-head challenges to see who will claim London's ultimate
bragging rights. Bellerin and Monreal act as 'Managers' for the two
sides.
Claire Hungate, Chief Executive Officer at Brave Bison, said:
"Understanding and connecting with your audience is absolutely key
in the social video space. In our Slash Football network we have
created a home where passionate football fans can enjoy relatable
football content through creator football teams like Baiteze Squad.
This partnership between Puma, Slash Football and Brave Bison is a
great fit which sees us blend our distribution and content
origination capabilities; a brand who understands young people, a
platform of Gen Z fans hungry for great content and finally a
creative team which can combine all these elements to engage an
audience in the most organic way."
Jodie Rayner, Team Head Performance Marketing at PUMA commented:
"At PUMA, we're looking to engage with young football fans, and
Brave Bison offered us direct communication with this audience
through their Slash Football network. Partnering relevant and
talented street football teams with PUMA's professional players
should be both aspirational and entertaining for our target
consumer. Working with Slash football completes the circle,
providing the platform to engage the audience and achieve our
campaign objectives."
-Ends-
For further information please contact:
Brave Bison Group plc Email: jackbates@bravebison.io
Jack Bates, Communications
Manager
Allenby Capital Limited
Virginia Bull / Jeremy Porter Tel: 020 3328
5656
Redleaf Communications
Elisabeth Cowell / Fiona Tel: 020 3757
Norman 6880
About Brave Bison
Brave Bison is a social video company, proudly working with some
of the biggest brands and most followed YouTube and Facebook talent
in the world. Clients include P&G, Shell, PGA Tour, and
Hyundai.
Brave Bison makes it simple for content owners, creators,
brands, publishers and platforms to unlock the value of online
video, whether on a licensed, ad-funded, direct to consumer or paid
placement basis.
The business is based in two regions - Europe, with headquarters
in London; and APAC, with offices in Singapore.
About Slash Football
Slash Football is Brave Bison's multi-platform football channel
focussing on grassroots and creator football. The greatest game on
earth through the lens of real people; gritty, authentic and
relatable content that's a far cry from top tier broadcast
football.
We are the home of much-loved formats like ParkLife and Ballin'
Out that feature creator teams who are the beating heart of
football on YouTube. And we're the purveyor of compelling live
event shows as well as brilliantly shareable content on Facebook
and Instagram.
Slash Football brings football creators together and squeezes
every last drop of entertainment out of the mighty game. So much so
that the likes of Teenage Cancer Trust, Under Armour, Puma, Marriot
and Papa John's have all worked with us to create branded content
on our channel.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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(END) Dow Jones Newswires
April 06, 2018 07:15 ET (11:15 GMT)
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