LONDON and GENEVA, Nov. 16,
2021 /PRNewswire/ -- Blackbird plc (AIM:BIRD) (OTCQX:
BBRDF), the technology licensor, developer and seller of the
market-leading cloud native video editing platform, Blackbird,
announced today that Eurovision Sport has engaged with
Blackbird to drive cloud native video production workflow
efficiencies for its members in a multi-year deal.
Eurovision Sport is utilising Blackbird for professional,
collaborative and scalable cloud native video editing and
publishing of sports content. Blackbird has been deployed to enable
Eurovision Sport to complement its digital services, providing
cloud native editing tools for its members to take advantage of
within their media supply chains.
Eurovision Sport – a division of the European Broadcasting Union
("EBU") - manages the media rights for 17 sports on behalf of its
public service media members, delivering up to 30,000 hours of
sport a year through agreements with international sports
federations.
Blackbird is enabling the Eurovision Sport editorial team and
EBU Members to immediately access multiple live streams, seconds
behind live, from any location in the world through its
browser-based editor. Not only can users perform fast,
collaborative clipping in Blackbird, but they can also take
advantage of a multi-track non-linear editor with a professional
toolset, creating high quality content that would be impossible
with any other video editing technology. Content can be rapidly
published to media partners and multiple digital endpoints
including social, web and OTT platforms for viewers to enjoy.
Blackbird is enabling remote production, removing the need to
travel to a facility or event and also eliminating the need to
transit material to and from multiple local storage
environments. Proven to reduce carbon emissions by up to 91%
compared to traditional video editing workflows, Blackbird is
playing an active role in supporting Eurovision Sport's
sustainability goals. Blackbird also reduces infrastructure
costs by up to 75% due to its cloud native architecture.
Eurovision Sport Head of Content & services, Franck Choquard
said: "In this time of Digital Transformation where not only EBU
members but also all our Federations' partners are aiming at
publishing more content on their various platforms, having the
possibility to quickly turn around content and enrich it through
the Blackbird solution is really effective for us. We are now able
to reach more fans in a more effective way and are aiming at
developing our ecosystem further within the coming months. Last but
not least for the EBU community, we are aiming at being more
sustainable within our workflow and Blackbird is definitely a great
partner in this journey."
Blackbird plc CEO, Ian McDonough,
added: "As part of the European Broadcast Union, with Members in
over 50 countries, Eurovision Sport is a giant in sports
broadcasting. In its role in helping stakeholders navigate
technological innovation in sports production, Blackbird is
delighted to be playing a part as a central hub for cloud native
video editing. We are really excited to add Eurovision to our
growing roster of large global OEM partners and to be directly
enabling their members in efficient cloud migration."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. Customers include Univision, Tata Communications,
EVS, IMG, Deltatre, Sky News Arabia, A+E Networks, BT, NHL, Eleven
Sports, Cheddar News, Riot Games, the U.S Department of State and
75 local US news stations with TownNews.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
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SOURCE Blackbird plc
