LONDON, Oct. 26,
2022 /PRNewswire/ -- Blackbird plc (AIM: BIRD; OTCQX:
BBRDF), the technology licensor, developer and seller of
market-leading cloud native video editing platform, Blackbird,
today announced that SBS Belgium has deployed Blackbird to drive
major video production workflow efficiencies.
Founded in 1995, SBS Belgium is a media company owned by
Telenet. One of the leading broadcasters in Belgium, the company is the channel group
behind Play4, Play5, Play6, Play7 and streaming platform
GoPlay.
SBS Belgium has chosen
browser-based Blackbird for professional, collaborative and
scalable cloud native video editing and publishing. Their content
operations team use Blackbird to immediately access streams,
seconds behind live, from anywhere. Users utilise the platform's
professional grade toolset to edit content fast and publish rapidly
to multiple digital endpoints including social, web and OTT
platforms for viewers to enjoy.
SBS Belgium runs their
Blackbird workflows through a hybrid mix of cloud and on premise
infrastructure to ensure maximum operational flexibility.
Blackbird enables remote production, removing the need to travel
to a facility or event and eliminating the need to transit material
to and from multiple local storage environments. Shown to reduce
carbon emissions by up to 91% compared to traditional video editing
workflows, Blackbird is playing an active role in supporting SBS
Belgium's sustainability goals. Blackbird also reduces
infrastructure costs by up to 75% due to its cloud native
architecture. A recent study found that Blackbird enables the
creation and delivery of content to viewers up to 4 times faster
than on premise video editing platforms.
Stijn Vandecasteele, Content
Operations Manager, SBS
Belgium, said: "Blackbird has made our live
stream content available to our digital and marketing teams in a
fast and accessible way. Thanks to this improvement in our
workflow, the best moments from our live shows have found their way
to our social media channels in no time, adding an additional layer
of value to our content."
Blackbird CEO, Ian McDonough,
added: "We're thrilled to welcome another leading media
organization to the Blackbird community. SBS Belgium is one of a fast growing number of
forward thinking companies seeking to create and publish content
faster and more efficiently with cloud native production tools.
It's our pleasure to be working with their innovative team."
Blackbird drives awareness, monetization and efficiencies for
brands in the sports, news, entertainment and enterprise
sectors. Customers include Univision, Tata Communications,
EVS, IMG, Deltatre, Sky News Arabia, A+E Networks, BT, NHL, Eleven
Sports, Cheddar News and the U.S Department of State.
About Blackbird plc
Blackbird plc operates in the fast-growing SaaS and cloud video
market. It has created Blackbird®, the world's most advanced suite
of cloud-native computing applications for video, all underpinned
by its lightning-fast codec. Blackbird plc's patented technology
allows for frame accurate navigation, playback, viewing and editing
in the cloud. Blackbird® enables multiple applications, which are
used by rights holders, broadcasters, sports and news video
specialists, esports, live events and content owners,
post-production houses, other mass market digital video channels
and corporations.
Since it is cloud-native, Blackbird® removes the need for
costly, high end workstations and can be used from almost anywhere
on almost any device. It also allows full visibility on
multi-location digital content, improves time to market for live
content such as video clips and highlights for digital
distribution, and ultimately results in much more effective
monetisation.
Blackbird plc is a licensor of its core video technology under
its 'Powered by Blackbird' licensing model. Enabling video
companies to accelerate their path to true cloud business models,
licensees benefit from power and carbon reductions, cost and time
savings, less hardware and bandwidth requirements and easy
scalability.
www.blackbird.video
www.linkedin.com/company/blackbird-cloud
www.twitter.com/blackbirdcloud
www.facebook.com/blackbirdplc
www.youtube.com/c/Blackbirdcloud
Logo: https://mma.prnewswire.com/media/1456628/Blackbird.jpg
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SOURCE Blackbird plc