easyHotel PLC New franchised easyHotel in Belfast (8456T)
11 January 2017 - 6:00PM
UK Regulatory
TIDMEZH
RNS Number : 8456T
easyHotel PLC
11 January 2017
11 January 2017
easyHotel plc
("easyHotel")
New franchised easyHotel in Belfast, Northern Ireland
easyHotel, the owner, developer, operator and franchisor of
"super budget" branded hotels, announces the signing of a new
franchise agreement in Belfast, which will add a further 81 rooms
to the easyHotel network.
The existing office space and dry cleaners in the Howard
Building at 24-40 Howard Street will be converted into an
81-bedroom hotel and ground floor café. The hotel will be
conveniently located above three restaurants owned by Chef Michael
Deane within easy walking distance of Belfast City Hall, the
waterfront, the city's shopping district, and the Cathedral
Quarter. The hotel is expected to open in early 2018.
Following the announcement of the development of a new franchise
hotel in Reading in November 2016 and the acquisition of owned
development sites in Sheffield and Leeds in December 2016, this
franchise agreement brings easyHotel's total committed development
projects to 1,833 rooms under development, 801 of which are owned
and 1,032 are being developed by franchise partners.
Guy Parsons, Chief Executive Officer, commented:
"We are delighted to announce our first hotel in Northern
Ireland as a continuation of our strategy announced in
September.
"Belfast has benefitted from extensive investment in urban
regeneration and is a key business and tourist destination.
Belfast's Waterfront venue is recognised as a world leading
conference and exhibition centre and the city has become a
preferred location for both national and international events."
Commenting on the announcement Davcrow Limited Director David
Crowe explained:
"Belfast is a fabulous city with tourism reaching record
numbers! We are investing over GBP3m to provide affordable quality
accommodation in a great central location allowing our guests to
enjoy the fantastic restaurants, shopping and attractions that
Belfast has to offer. The hotel will create around 30 jobs and also
support multiple local suppliers and businesses. The super budget
format of easyHotel, with its simple internet booking system, will
bring a new refreshing approach to the hotel market in
Belfast."
Enquiries:
easyHotel plc www.easyhotel.com
Guy Parsons, Chief Executive
Officer
Marc Vieilledent, Chief http://ir.easyhotel.com
Financial Officer
Investec (Nominated
Adviser and Broker) +44 (0) 20 7597 4000
David Anderson / Chris
Treneman
Hudson Sandler (Financial
PR) +44 (0) 20 7796 4133
Wendy Baker/ Emily Dillon
Notes to Editors:
easyHotel is the owner, developer, operator and franchisor of
branded hotels. Its strategy is to target the "super budget"
segment of the hotel industry by marketing "clean, comfortable and
safe" hotel rooms to its customers.
Operating hotels
easyHotel's three owned hotels currently comprise 390 rooms, and
it has a further 19 franchised hotels with 1,643 rooms.
Owned hotels:
Old Street (London), Glasgow, Croydon.
Franchise locations:
Belgium (Brussels), Bulgaria (Sofia), Germany (Berlin,
Frankfurt), Hungary (Budapest), The Netherlands (Amsterdam,
Amsterdam-Zaandam, Rotterdam, The Hague), Switzerland (Basel,
Zurich), UAE (Dubai), United Kingdom (Edinburgh, London Heathrow,
Central London, Luton).
Hotel development pipeline
The Company's committed development pipeline of owned and
franchised hotels currently consists of:
Owned hotels:
United Kingdom (Liverpool, Manchester, Birmingham, Ipswich),
Spain (Barcelona)
Subject to planning consent: United Kingdom (Sheffield,
Leeds)
Franchise hotels:
UAE (Dubai), Germany (Bernkastel-Kues), Portugal (Lisbon),
Turkey (Istanbul), UK (Reading)
Website: www.easyHotel.com
-ends-
This information is provided by RNS
The company news service from the London Stock Exchange
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