CINCINNATI, Jan. 27 /PRNewswire-FirstCall/ -- Fifth Third Bancorp (NASDAQ: FITB) will present at the Morgan Stanley U.S. Financials 2010 Conference in New York City on Tuesday, February 2, 2010 at approximately 2:05 PM EST. Kevin T. Kabat, chairman, president and chief executive officer will represent Fifth Third. Audio webcast may be accessed live and for approximately 14 days after the conference through the Investor Relations section of http://www.53.com/. Additionally, any materials used at the conference will be made separately available in a printer-friendly format on the Company's website. Fifth Third Bancorp is a diversified financial services company headquartered in Cincinnati, Ohio. The Company has $113 billion in assets, operates 16 affiliates with 1,309 full-service Banking Centers, including 103 Bank Mart® locations open seven days a week inside select grocery stores and 2,358 ATMs in Ohio, Kentucky, Indiana, Michigan, Illinois, Florida, Tennessee, West Virginia, Pennsylvania, Missouri, Georgia and North Carolina. Fifth Third operates four main businesses: Commercial Banking, Branch Banking, Consumer Lending, and Investment Advisors. Fifth Third also has a 49% interest in Fifth Third Processing Solutions, LLC. Fifth Third is among the largest money managers in the Midwest and, as of December 31, 2009, has $187 billion in assets under care, of which it managed $25 billion for individuals, corporations and not-for-profit organizations. Investor information and press releases can be viewed at http://www.53.com/. Fifth Third's common stock is traded on the NASDAQ® National Global Select Market under the symbol "FITB." DATASOURCE: Fifth Third Bancorp CONTACT: Jim Eglseder (Analysts), +1-513-534-8424, Rich Rosen (Analysts), +1-513-534-3307, Debra DeCourcy, APR (Media), +1-513-534-4153, all of Fifth Third Bancorp Web Site: http://www.53.com/

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