Gfinity PLC Strategic Partnership with MediaCom (3857V)
30 January 2017 - 6:00PM
UK Regulatory
TIDMGFIN
RNS Number : 3857V
Gfinity PLC
30 January 2017
Dissemination of a Regulatory Announcement that contains inside
information according to REGULATION (EU) No 596/2014 (MAR)
Gfinity plc
("Gfinity" or the "Company")
Strategic Partnership with MediaCom Sport &
Entertainment
Gfinity Plc, a leading esports promoter, announces a strategic
partnership with MediaCom Sport & Entertainment, a division of
MediaCom, one of the world's leading media agencies, to identify
and develop innovative partnership opportunities for potential
sponsors within the esports environment.
This follows the 17 November 2016 announcement launching the
Gfinity Elite Series (the "Elite Series"), a dynamic new esports
format designed to create the largest and most competitive esports
platform in the UK, attracting players from amateur level through
to elite and professional status. The partnership with MediaCom is
expected to enable Gfinity to maximise the commercial value of its
assets and leverage the brand and consumer insights to attract a
wide range of partners.
MediaCom advises a number of blue-chip clients, including
American Airlines, Sony, Allianz, Indeed and koda on how to best
optimise their investments in sport and entertainment.
Misha Sher, MediaCom Head of Sport & Entertainment,
said:
"Esports is one of the fastest growing sports in the world,
especially with the much sought-after millennial audience. Gfinity
has been one of the early trend setters in the sport and the Elite
and Challenger Series have the foundations to become the biggest
competitions in the world. As an agency that has always been at the
forefront of trends and innovation, it's a privilege for us to
partner with Gfinity who we believe will be the world's leading
eSports producer and operator."
Neville Upton, Chief Executive of Gfinity, said:
"Our ambition is to develop a world class eSports competition
that provides an unparalleled experience for competitors, partners,
and fans. Partnering with MediaCom Sport & Entertainment at the
launch of the Elite Series will ensure that we create the most
attractive and engaging environment for partners, many of whom are
eager to get involved with the sport. Our colleagues at MediaCom
work alongside some of the world's biggest brands and have a unique
understanding of how esports can offer an environment in which to
engage with millions of their core consumers."
Enquiries:
Gfinity plc www.gfinityplc.com
Neville Upton, Chief Executive Via Walbrook PR
Officer
Allenby Capital Limited - Nominated Tel. +44 20 3328
Adviser and Broker 5656
Jeremy Porter / John Depasquale
/ James Thomas
Walbrook PR (Media & Investor Tel: +44 (0)20
Relations) 7933 8780
Paul McManus / Paul Whittington or gfinity@walbrookpr.com
/ Sam Allen
About Gfinity:
Founded in 2012, Gfinity has quickly established itself as one
of the world's leading esports companies. The London-based business
enjoys strong relationships with game publishers, players and the
wider esports community and has already built a strong reputation
for delivering high quality competitions, both on-line and
off-line, and producing industry leading esports broadcasts.
The Company has over half a million registered users, eligible
to compete in its online competitions and stages world leading
off-line events, which see the top players in the world, across a
range of esports titles travel to the Gfinity Arena in London to
take part in competitions, which are broadcast on-line to millions
of viewers around the world. The Company stages events featuring a
number of top video gaming titles, across PCs, consoles and mobile
devices.
The Company monetises the strong position that it has created
through a combination of sponsorship, advertising, broadcast income
relating to Gfinity's own events and through fees received for
creating and delivering bespoke events for sponsors and game
publishers seeking to engage with the esports community.
About esports
esports (electronic sports) is watching or playing competitive
video gaming. Leading titles include League of Legends, Counter
Strike: Global Offensive, Defence of the Ancients 2 (DoTA 2), Call
of Duty and Rocket League. The industry is growing rapidly, with
new communities developing around more and more titles. The global
esports market generated US$325 million of revenue in 2015 and is
expected to make $463 million in 2016. The global esports audience
in 2015 was 226 million people, 80% under the age of 35 and 70%
male (source: Newzoo). Online streaming channels Twitch and YouTube
command the biggest audiences, although esports events are also now
being broadcast on conventional TV. The 2015 League of Legends
Championships finals in Berlin were watched by 36 million people,
with a peak concurrent viewership of 14 million viewers, while at
DotA 2's flagship annual championship 'The International 2016'
competitors from around the world competed for a prize pot of over
$20 million.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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