Gfinity PLC Partnership with Formula 1 (4736O)
21 August 2017 - 4:00PM
UK Regulatory
TIDMGFIN
RNS Number : 4736O
Gfinity PLC
21 August 2017
Dissemination of a Regulatory Announcement that contains inside
information according to REGULATION (EU) No 596/2014 (MAR)
Gfinity plc
("Gfinity" or the "Company")
Partnership with Formula 1(R)
Formula 1(R) enters into esports to launch Formula 1(R) ESports
Series
Gfinity plc, a leading international esports group, announces it
has been appointed as esports partner for Formula 1(R) to deliver
the Formula 1(R) ESports Series commencing in September 2017.
The competition will see gamers across the world compete to
become the best virtual Formula 1(R) driver. The series marks the
first year of the annual competition highlighting the sport's
long-term investment in esports and gaming.
The partnership brings an opportunity for Formula 1(R) to reach
the core esports fan base, further enhancing its growing popularity
within this demographic. It also highlights Gfinity's ability to
deliver on one arm of its pre-stated strategy, to leverage its
esports expertise and market leading technology to support
prestigious organisations in delivering their global esports
programmes. This complements the delivery of Gfinity's own
competitions, including the Elite Series which successfully
launched in UK in July 2017.
During the Formula 1(R) ESports Series competitors will race
through three different stages. A qualification round will take
place in September and allow 40 drivers to enter the live
semi-final event, which will be a live broadcast event from the
Gfinity Esports Arena in London on October 10(th) and 11(th) . The
best 20 will participate in the finals, which will be a live
broadcast event from Abu Dhabi on 24(th) and 25(th) November. At
the end of this five-race event, the winner will be awarded the
title of first Formula 1(R) ESport Champion on the same weekend of
the last 2017 Formula 1(R) Championship event.
Sean Bratches, Managing Director, Commercial Operations at
Formula 1 (R) said:
"This launch presents an amazing opportunity for our business:
strategically and in the way we engage fans. First, it's a growing
category with tremendous fan engagement that we're entering in a
big way; and we are proud to have Codemasters and Gfinity joining
us on this ride. Of course as we do in Formula 1, we'll continue to
evolve and innovate in the way we run this virtual counterpart to
the F1 Championship to ensure we provide the most exciting and
enjoyable experience we can for our fans."
Neville Upton, CEO, Gfinity said:
"Formula 1 entering esports is a powerful endorsement to how
vital it is for cutting edge organisations to consider esports in
their digital offering in order to reach the elusive and lucrative
millennial fanbase. Gfinity has developed a unique &
proprietary technical platform, which coupled with our in depth
experience enable us to deliver a world-class turn key solution for
our global partners. We're very much looking forward to working
with Formula 1(R) on this exciting project"
Enquiries:
Gfinity plc www.gfinityplc.com
Neville Upton, Chief Executive Via Walbrook PR
Officer
Allenby Capital Limited - AIM Tel. +44 20 3328
Nominated Adviser and Broker 5656
Jeremy Porter / John Depasquale
/ James Thomas
Walbrook PR (Media & Investor Tel: +44 (0)20
Relations) 7933 8780
Paul Cornelius / Helen Cresswell or gfinity@walbrookpr.com
/ Sam Allen
About Gfinity
Gfinity is a leading international esports entertainment
business. The London-based company enjoys strong relationships with
the pre-eminent game publishers, esport players and the wider
esports community and has built a reputation for delivering top
quality esport competitions, both on-line and off-line, and
producing industry leading esports broadcasts.
Gfinity delivers online esport competitions open to all
registrants and stages world leading off-line events in which the
world's top esport players travel to the Gfinity Esports Arena in
London to take part in competitions broadcast on-line to millions
of viewers worldwide. Gfinity stages live esports events featuring
top video gaming titles, across PCs, consoles and mobile
devices.
Gfinity monetises the strong position that it has created in
professional esports through a combination of sponsorship,
advertising, and broadcast income relating to Gfinity's own events.
Gfinity will also earn license fees and revenue share from
licensing the Gfinity Elite Series format as part of an
international roll-out in addition to fees received for creating
and delivering bespoke events for sponsors and game publishers
seeking to engage with the esports community.
In 2017 Gfinity launched the Gfinity Elite Series professional
esports tournament which has quickly established itself as the
pre-eminent professional esports competition in the UK.
This information is provided by RNS
The company news service from the London Stock Exchange
END
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