Gfinity PLC Gfinity launches Athlos Game Technologies (9705W)
24 August 2022 - 4:00PM
UK Regulatory
TIDMGFIN
RNS Number : 9705W
Gfinity PLC
24 August 2022
Gfinity launches Athlos Game Technologies, targeting the $127bn
games services sector
Electronic Arts ("EA") veteran Todd Sitrin appointed strategic
advisor to Athlos Game Technologies leadership team
Gfinity plc (AIM: GFIN), a world leading esports and gaming
solutions provider today announced the launch of Athlos Game
Technologies ("Athlos"). Athlos provides its clients with a
tournament-based platform that leverages the power of competitive
gaming to deepen player engagement; to lower player churn; and to
increase average revenue per user (ARPU).
The Athlos product builds on Gfinity's expertise in powering
competitive programmes for organisations such as the Premier League
and the global esports programme of leading mobile games. Work
continues on development of deeper automation and scale, with the
product being used 73 million times in the last 30 days. Athlos has
a growing number of clients on recurring annual contracts and a
strong pipeline of prospective future clients.
Athlos is 100% owned by Gfinity. The Company is currently
exploring partnership opportunities with organisations with
experience in delivering and successfully managing SaaS business
models.
Appointment of strategic advisor
The Company is also excited to announce the appointment of Todd
Sitrin as a strategic advisor to the Athlos leadership team. Todd
is a video game veteran with more than thirty years of experience
and global leadership in interactive and linear entertainment,
esports, media, sports, and technology. He has launched and
supported hundreds of live service and traditional games as well as
led critical, strategic growth initiatives at Electronic Arts for
20 years, most recently as the Senior Vice President & General
Manager of EA's Competitive Gaming Entertainment. Todd's experience
spans many of the world's leading games including FIFA, Apex
Legends, Madden NFL, The Sims and Battlefield.
Gfinity Chairman, Neville Upton said: "Athlos Gaming
Technologies is aligned with Gfinity's strategic focus on
generating value by owning, scaling and monetising communities and
our owned tech IP. In-game, live-service revenues are a key focus
of the industry. It amounts to $127bn p.a., more than double the
value of up-front game sales revenues. Engaged competitive gamers
can spend 30X in game compared to the non-competitive gamer. This
is where Athlos delivers by dramatically increasing the number of
engaged competitive gamers in any game whether on mobile, PC, or
console. The launch of the platform supports our confidence for
performing in line with market expectations."
He added: "We are delighted to welcome Todd Sitrin to the Athlos
team. His extensive knowledge of the game publisher universe and
impressive track record of delivering major strategic initiatives
will make a massive impact as we grow Athlos into a product that is
built into tens of 1000's of games worldwide. By adding Todd to an
already strong leadership group, we are pushing forward with our
exciting plans at pace. Athlos plays in one of the fastest growing
segments of the gaming industry and Todd's expertise will be
invaluable to helping it be a success."
-Ends-
Enquiries:
Gfinity plc John Clarke, CEO, www.ir@gfinity.net
Canaccord Genuity Limited (AIM Nominated Adviser &
Broker)
Tel: +44 (0)207 523 8150
Bobbie Hilliam / Patrick Dolaghan
About Gfinity
Gfinity (AIM: GFIN) is a market-leading digital media publisher
and technology company in the rapidly growing esports and
competitive gaming sector. Created by gamers for the world's three
billion gamers, Gfinity has a unique understanding of this
fast-growing global community. It uses this expertise both to
provide advisory services and to design, develop and deliver
unparalleled experiences and winning strategies for game
publishers, sports rights holders, commercial partners, and media
companies. Gfinity connects its partners with the esports community
in authentic and innovative ways. This consists of on--and-off-line
competitions and industry--leading content production.
Relationships include Activision Blizzard, EA SPORTS, F1 Esports
Series Red Bull, Abu Dhabi Motorsport Management and Coca Cola.
Gfinity connects directly with tens of millions of gamers each
month through its digital media group, Gfinity Digital Media.
Gfinity Digital Media includes websites such as: Gfinityesports,
RealSport101, Epicstream, Stock Informer, StealthOptional,
RacingGames.gg, MTGRocks.com and their respective social channels.
All Gfinity services are underpinned by the Company's proprietary
technology platform, delivering a level playing field for all
competitors and supporting scalable multi-format leagues, ladders,
and knockout competitions.
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