TIDMLEL 
 
Date: October 11, 2011 
 
For Release: Immediately 
 
Refer to: Teresa Shewman, (317) 433-1888 (office), (317) 292-8940 (mobile), 
shewmante@lilly.com 
 
                            New Study ShowsCialis® 
             Significantly Improved Study Endpointsin Men with Both 
 
  Erectile Dysfunction and Signs and Symptoms of Benign Prostatic Hyperplasia 
 
             Pivotal Phase III Study Met its Co-Primary Endpoints 
 
INDIANAPOLIS (October 11, 2011) - Eli Lilly and Company (NYSE: LLY) announced 
today that a pivotal Phase III study of Cialis® (tadalafil) tablets 5 mg for 
once daily use met its co-primary endpoints, significantly improving measures 
of both erectile dysfunction (ED) and signs and symptoms of benign prostatic 
hyperplasia (BPH) in men with both conditions. The study is available online in 
The Journal of Sexual Medicine. It is one of three efficacy and safety studies 
included in the supplemental new drug application Lilly submitted to the U.S. 
Food and Drug Administration (FDA) last year seeking approval for Cialis in the 
treatment of the signs and symptoms of BPH and the treatment of both ED and the 
signs and symptoms of BPH (ED+BPH). 
 
The FDA approved Cialis on Thursday for both new indications. 
 
It is important to note that Cialis is not to be taken with medicines called 
"nitrates" (often prescribed for chest pain); or with recreational drugs called 
"poppers" like amyl or butyl nitrite, as the combination may cause an unsafe 
drop in blood pressure; or if allergic to Cialis or Adcirca® (tadalafil), or 
any of its ingredients. Anyone who experiences any symptoms of an allergic 
reaction, such as rash or hives, should call a healthcare provider or get help 
right away. 
 
"We are pleased with the outcomes of this study," said Anthony Beardsworth, 
M.D., senior medical director for Eli Lilly and Company. "Lilly is committed to 
research that can help us offer new treatment options and advance our 
understanding of ED and BPH, conditions that affect millions of men worldwide." 
 
About the Study 
 
The study assessed the effects of Cialis 2.5 mg or 5 mg for once daily use on 
ED and the symptoms of BPH in men with both conditions. It is the first 
Lilly-sponsored study that evaluated the effect of Cialis exclusively in male 
patients with both ED and BPH symptoms. 
 
The Phase III randomized, double-blind, placebo-controlled, parallel-design 
clinical study, conducted in 54 urology centers in nine countries, assessed the 
safety and efficacy of Cialis 2.5 or 5 mg for once daily use in 606 sexually 
active men aged 45 years and older who had experienced ED for at least 3 months 
and BPH symptoms for more than 6 months. The men were randomly assigned to 
receive placebo, Cialis 2.5 mg, or Cialis 5 mg in a 1:1:1 ratio for a period of 
12 weeks. 
 
The co-primary measures were the changes from baseline to week 12 of the 
International Index of Erectile Function-Erectile Function Domain (IIEF EF), a 
questionnaire evaluating sexual function where higher scores indicate better 
erectile function, and the International Prostate Symptom Score (IPSS), a 
questionnaire evaluating lower urinary tract symptoms occurring during the 
preceding month where lower scores indicate less severe symptoms. Key secondary 
measures were the change during treatment in the percentage of "yes" responses 
to question three of the Sexual Encounter Profile (SEP Q3) and BPH Impact Index 
(BII). The SEP Q3 asks "Did your erection last long enough for you to have 
successful intercourse?" The BII is a questionnaire evaluating the impact of 
urinary problems on overall health and activity, with lower scores indicating 
less impact. 
 
Cialis 5 mg for once daily use significantly improved the mean differences from 
baseline on IIEF-EF Domain scores and IPSS scores through 12 weeks versus 
placebo (4.7 and -2.3, respectively, both P<0.001). For the 2.5 mg once daily 
dose, significant improvements were seen versus placebo on IIEF EF Domain 
scores at 12 weeks (3.4, P<0.001), but the difference from placebo in IPSS 
scores was not significant after 12 weeks (-0.8, P=0.18). 
 
On the key secondary measures, the mean differences from baseline with Cialis 5 
mg compared to placebo after 12 weeks were 19.7% (P<0.001) on the SEP Q3 and 
-0.9 (P<0.001) on the BII. Cialis 2.5 mg for once daily use significantly 
improved the SEP Q3 (mean difference from baseline compared to placebo 12.5 %, 
P<0.001), but the reduction in the BII was not significant 
(-0.4 versus placebo, P=0.16). 
 
The overall incidences of treatment-emergent adverse events (TEAEs) were: 19.5 
% in patients treated with placebo, 25.3% in patients treated with Cialis 2.5 
mg, and 27.4% in patients treated with Cialis 5 mg. The most common TEAEs in 
the Cialis 5 mg group were headache (5.8% versus 3% in placebo group), back 
pain (2.9% versus 1.5% in placebo group), and nasopharyngitis (2.4% versus 2.0% 
in placebo group). There were no reports of ejaculatory dysfunction or urinary 
retention in any treatment group. 
 
"It is encouraging that Cialis at 5 mg showed the potential to treat both ED 
and BPH symptoms," said lead author Blair Egerdie, M.D., Urologic Medical 
Research in Kitchener, Canada. "Given that the prevalence of coexisting ED and 
BPH is high, especially in older men, I believe that a single medical therapy 
approved to treat both conditions is a valuable therapeutic option." 
 
About ED and BPH 
 
ED is a condition where the penis does not fill with enough blood to harden and 
expand when a man is sexually excited, or when he cannot keep an erection. 
Approximately 50 percent of men between 40-70 years old have ED. 1 
 
BPH is a condition where the prostate enlarges, which can cause urinary 
symptoms. 
 
ED and BPH are conditions that may occur in the same patient. Several studies 
have shown that many men with ED also experience the symptoms of BPH.2-4 
 
About Cialis 
 
Men with ED have two different dosing options with Cialis in the United States 
- Cialis for once daily use (2.5 mg and 5 mg) and Cialis for use as needed (5 
mg, 10 mg and 20 mg). 
 
Cialis for once daily use is approved to treat ED, the signs and symptoms of 
BPH, and ED and the signs and symptoms of BPH in men who have both conditions 
(ED+BPH). Only the 5 mg dose is approved to treat BPH and ED+BPH. 
 
Cialis for once daily use can help men with ED be ready anytime between doses*, 
so they do not have to plan sexual activity around taking a pill. It can also 
treat the signs and symptoms of BPH. Cialis for once daily use is the only 
medication approved to treat both ED and the signs and symptoms of BPH. 
 
Cialis for use as needed is approved to treat erectile dysfunction (ED). Cialis 
for use as needed should be taken before sexual activity. It may go to work 
quickly (in as little as 30 minutes in some men) and can work up to 36 hours.*# 
 
The most common side effects with Cialis are headache, indigestion, back pain, 
muscle aches, flushing and stuffy or runny nose. These side effects usually go 
away after a few hours. Men who get back pain and muscle aches usually get it 
12 to 24 hours after taking Cialis. Back pain and muscle aches usually go away 
within two days. 
 
*Individual results may vary. Not studied for multiple attempts per dose. 
#In clinical trials, Cialis for use as needed was shown to improve, up to 36 
hours after dosing, the ability of men with ED to have a single successful 
intercourse attempt. 
 
Important Safety Information for CIALIS® (tadalafil) tablets 
 
What Is The Most Important Information I Should Know About CIALIS? 
 
Do not take CIALIS if you: 
 
  * take medicines called "nitrates" which are often prescribed for chest pain 
    as the combination may cause an unsafe drop in blood pressure 
 
  * use recreational drugs called "poppers" like amyl nitrite and butyl nitrite 
 
  * are allergic to CIALIS or ADCIRCA® (tadalafil), or any of its ingredients. 
    Call your healthcare provider or get help right away if you experience any 
    symptoms of an allergic reaction, such as rash or hives. 
 
After taking a single tablet, some of the active ingredient of CIALIS remains 
in your body for more than 2 days. The active ingredient can remain longer if 
you have problems with your kidneys or liver, or you are taking certain other 
medications. 
 
Stop sexual activity and get medical help right away if you get symptoms such 
as chest pain, dizziness, or nausea during sex. Sexual activity can put an 
extra strain on your heart, especially if your heart is already weak from a 
heart attack or heart disease. 
 
What Should I Tell My Healthcare Provider Before Taking CIALIS? 
 
CIALIS is not right for everyone. Only your healthcare provider and you can 
decide if CIALIS is right for you. Ask your healthcare provider if your heart 
is healthy enough for you to have sexual activity. You should not take CIALIS 
if your healthcare provider has told you not to have sexual activity because of 
your health problems. Before taking CIALIS, tell your healthcare provider about 
all your medical problems, particularly if you have or ever had: 
 
  * heart problems such as chest pain, heart failure, irregular heartbeats, or 
    have had a heart attack 
 
  * high or low blood pressure 
 
  * stroke 
 
  * liver or kidney problems 
 
  * severe vision loss, including a condition called NAION 
 
  * retinitis pigmentosa, a rare genetic (runs in families) eye disease 
 
  * a deformed penis shape or Peyronie's disease 
 
  * an erection that lasted more than 4 hours 
 
  * blood cell problems such as sickle cell anemia, multiple myeloma, or 
    leukemia 
 
Can Other Medicines Affect CIALIS? 
 
Tell your healthcare provider about all the medicines you take especially if 
you take: 
 
  * medicines called "nitrates" which are often prescribed for chest pain 
 
  * alpha-blockers often prescribed for prostate problems 
 
  * blood pressure medications 
 
  * medicines for HIV or some types of oral antifungal medications 
 
  * some types of antibiotics such as clarithromycin, erythromycin (several 
    brand names exist, please contact your healthcare provider to determine if 
    you are taking this medicine) 
 
  * other medicines or treatments for erectile dysfunction (ED) 
 
  * CIALIS is also marketed as ADCIRCA for the treatment of pulmonary arterial 
    hypertension. Do not take both CIALIS and ADCIRCA. Do not take sildenafil 
    citrate (Revatio®) with CIALIS. 
 
What Should I Avoid While Taking CIALIS? 
 
  * Do not use other ED medicines or ED treatments while taking CIALIS. 
 
  * Do not drink too much alcohol when taking CIALIS (for example, 5 glasses of 
    wine or 5 shots of whiskey). Drinking too much alcohol can increase your 
    chances of getting a headache or getting dizzy, increasing your heart rate, 
    or lowering your blood pressure. 
 
What Are The Possible Side Effects Of CIALIS? 
 
The most common side effects with CIALIS are: headache, indigestion, back pain, 
muscle aches, flushing, and stuffy or runny nose. These side effects usually go 
away after a few hours. Men who get back pain and muscle aches usually get it 
12 to 24 hours after taking CIALIS. Back pain and muscle aches usually go away 
within 2 days. Call your healthcare provider if you get any side effect that 
bothers you or one that does not go away. 
 
Uncommon but serious side effects include: 
 
An erection that won't go away: If you get an erection lasting more than 4 
hours, seek immediate medical help to avoid long-term injury. 
 
In rare instances, men taking prescription ED tablets, including CIALIS, 
reported a sudden decrease or loss of vision or hearing (sometimes with ringing 
in the ears and dizziness). It's not possible to determine if these events are 
related directly to the ED tablets or to other factors. If you have a sudden 
decrease or loss of vision or hearing, stop taking any ED tablet, including 
CIALIS and call a healthcare provider right away. 
 
You are encouraged to report negative side effects of prescription drugs to the 
FDA. Visit www.fda.gov/medwatch or call 1-800-FDA-1088. 
 
CIALIS does not: 
 
  * cure ED 
 
  * increase a man's sexual desire 
 
  * protect a man or his partner from sexually transmitted diseases, including 
    HIV 
 
  * serve as a male form of birth control 
 
CIALIS is not for women or children. 
CIALIS must be used only under a healthcare provider's care. 
 
CIALIS is available by prescription only. For additional information, talk to 
your doctor and see full Patient Information at http://pi.lilly.com/us/cialis-ppi.pdf 
and Prescribing Information at http://pi.lilly.com/us/cialis-pi.pdf, 
or visit www.cialis.com for more information. 
 
TD Con-F ISI 06OCT2011 
 
 
About Eli Lilly and Company 
 
Lilly, a leading innovation-driven corporation, is developing a growing 
portfolio of pharmaceutical products by applying the latest research from its 
own worldwide laboratories and from collaborations with eminent scientific 
organizations. Headquartered in Indianapolis, Ind., Lilly provides answers - 
through medicines and information - for some of the world's most urgent medical 
needs. Additional information about Lilly is available at www.lilly.com. 
 
Cialis® (tadalafil) is a registered trademark of Eli Lilly and Company. 
 
P-LLY 
 
                                      ### 
 
Feldman HA et al. Impotence and its medical and psychosocial correlates: 
results of the Massachusetts Male Aging Study. J Urol. 1994 Jan;151(1):54-61. 
 
2 Rosen R, Altwein J, Boyle P, Roger SK, Lukacs B, Meuleman E, et al. Lower 
urinary tract symptoms and male sexual dysfunction: the multinational survey of 
the aging male (MSAM-7). Eur Urol. 2003;44(6):637-649. 
 
3 Brookes ST, Link CL, Donovan JL, and McKinlay JB.  Relationship between lower 
urinary tract symptoms and erectile dysfunction: results from the Boston Area 
community Health Survey. J Urol 2008;179:250-255. 
 
4 Gacci M, et al. Critical analysis of the relationship between sexual 
dysfunctions and lower urinary tract symptoms due to benign prostatic 
hyperplasia. In press. Eur Urol 2011; doi:10.1016/j.eururo.2011.06.037. 
 
 
 
Eli Lilly and Company 
 
Lilly Corporate Center 
 
Indianapolis, Indiana 46285 
 
U.S.A. 
 
www.lilly.com 
 
 
 
 
 
 
 
 
 
 
END 
 

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