TIDMLEL 
 
Date: May 31, 2012 
 
Refer to: Eliza Merves 
 
Makovsky + Company Inc. for Kowa Pharmaceuticals America, Inc. 
Office (212) 508-9631 
Mobile (908) 256-1243 
emerves@makovsky.com 
 
Lisa Garman 
Kowa Pharmaceuticals America, Inc. 
Mobile (404) 291-4772 
lgarman@kowapharma.com 
 
Christina Gaines, APR 
 
Eli Lilly and Company 
Office (317) 276-3845 
Mobile (317) 366-2568 
Gaines_Christina_Diane@Lilly.com 
 
New Data Showed LIVALO® (pitavastatin) Met Primary Endpoint of LDL-C Reduction 
                        When Compared with Pravastatin 
 
  PREVAIL U.S. primary and secondary lipid endpoints and lipoprotein particle 
   analysis presented at the National Lipid Association Scientific Sessions 
 
Scottsdale, AZ, May 31, 2012 -- Kowa Pharmaceuticals America, Inc. and Eli 
Lilly and Company (NYSE:LLY) today announced results of the PREVAIL U.S. study 
(Pitavastatin compaREd with praVAstatin In Lowering LDL-C in the U.S.) which 
evaluated the efficacy of LIVALO® (pitavastatin) 4 mg compared with pravastatin 
40 mg in reducing low-density lipoprotein cholesterol (LDL-C), the primary 
endpoint, as well as effects on other lipid parameters and lipoprotein 
particles in adult patients with primary hyperlipidemia or mixed dyslipidemia. 
Study results were presented during two poster sessions at the National Lipid 
Association's (NLA) Scientific Sessions in Scottsdale, Arizona. 
 
PREVAIL U.S. was designed as a superiority trial for the primary endpoint, 
LDL-C reduction, and evaluated the adult population age 18-80 with primary 
hyperlipidemia or mixed dyslipidemia. LIVALO 4 mg showed superior LDL-C 
reduction compared with pravastatin 40 mg after 12 weeks of therapy. The study 
did not compare LIVALO 4 mg with pravastatin 80 mg.1 
 
Data for secondary endpoints showed LIVALO 4 mg reduced apolipoprotein B 
(Apo-B), non-HDL-C, and total cholesterol compared with pravastatin 40 mg and 
improved high-density lipoprotein cholesterol (HDL-C) and triglycerides (TG).1 
In addition, the effect of LIVALO and pravastatin on individual lipoprotein 
particles was evaluated as a pre-specified exploratory analysis using nuclear 
magnetic resonance (NMR) spectroscopy. LIVALO showed significantly greater 
reductions in total LDL particle (LDL-P) concentration and increases in HDL 
particle (HDL-P) concentration and size. 
 
"We are very pleased with the results of PREVAIL U.S., which are consistent 
with previous trials evaluating LIVALO's effect on LDL-C reduction," said Dr. 
Craig Sponseller, Vice President of Medical Affairs at Kowa Pharmaceuticals 
America, Inc. "Although the clinical relevance of these data require further 
study, these data are important as they represent the first of such particle 
analysis with LIVALO." 
 
PREVAIL U.S. study investigator, Dr. Kari Uusinarkaus, Fellow of the National 
Lipid Association, and Associate Medical Director, Adult Primary Care and 
Disease Management Departments, Colorado Springs Health Partners, explains, "We 
continue to research and pursue a greater understanding on the effect of 
lipid-modifying agents, particularly statins, on lipoprotein particles and the 
use of direct measures of particle number and size in advancing our clinical 
assessment of dyslipidemia and its treatment." 
 
About the Study 
 
In the 12-week, Phase 4, multicenter, randomized, double-blind study, 328 
adults meeting the established profile for inclusion were randomly assigned to 
receive once-daily morning doses of LIVALO 4 mg or pravastatin 40 mg.1 Full 
lipid panels and lipoprotein particle assessments using nuclear magnetic 
resonance (NMR) were performed on blood samples drawn on Day 1 and following 
the final dose at 12 weeks.2 
 
The data were presented in two posters at the NLA meeting. In the first poster, 
"Pitavastatin 4 mg is Superior to Pravastatin 40 mg in LDL-C Reduction: Results 
from PREVAIL U.S. Trial in Primary Hyperlipidemia or Mixed Dyslipidemia," 
subjects treated with LIVALO 4 mg experienced a median percent reduction in 
LDL-C of 38.1% over the treatment period compared to a 26.4% median percent 
reduction in patients randomized to pravastatin 40 mg. LIVALO reduced total 
cholesterol by 25.8%, with pravastatin showing a total cholesterol reduction of 
18.3%. LIVALO treated patients experienced a significant 26.9% reduction in Apo 
B compared with a 17.7% reduction associated with pravastatin.1 
 
In the second poster, "Pitavastatin 4 mg Significantly Reduces LDL-P and 
Increases HDL Size Compared with Pravastatin 40 mg: Results from PREVAIL U.S.," 
the pre-specified, exploratory objective was to evaluate LIVALO 4 mg vs. 
pravastatin 40 mg on lipoprotein particle concentrations and size. LIVALO 4 mg 
significantly reduced the concentration of LDL-P by 517.0 nanomoles per liter 
(nmol/L) compared with 396.0 nmol/L for pravastatin 40 mg (p<0.001). Both 
LIVALO and pravastatin increased HDL-P with a mean percent change in HDL-P of 
9.59% versus 7.03%, respectively (p=0.045). Significant increases in HDL size, 
and small HDL, as well as significant decreases in VLDL-P and IDL-P were also 
noted for LIVALO compared with pravastatin over the 12-week study period. 
Improvement was observed in Apo A1, medium and large HDL for both agents, but 
were not statistically different between treatment arms. Additional studies are 
needed to better understand the 
 
clinical impact.2 
 
No clinically important differences in the safety profiles were observed 
between LIVALO and pravastatin in PREVAIL U.S. The overall incidence of 
treatment-emergent adverse events (TEAEs) was similar between treatment groups 
(47.6% for LIVALO and 44.5% for pravastatin), and most events were mild or 
moderate in severity. The most frequently reported drug-related TEAEs were 
muscle spasms and myalgia (each of which occurred at an incidence of 1.8% for 
LIVALO and 1.2% for pravastatin).1 
 
About LIVALO 
 
LIVALO is a HMG-CoA reductase inhibitor indicated for patients with primary 
hyperlipidemia and mixed dyslipidemia as an adjunctive therapy to diet to 
reduce elevated total cholesterol (TC), low-density lipoprotein cholesterol 
(LDL-C), apolipoprotein B (Apo B), triglycerides (TG), and to increase 
high-density lipoprotein cholesterol (HDL-C). 
 
Limitations of Use: 
 
* Doses of LIVALO greater than 4 mg once daily were associated with an 
increased risk for severe myopathy in premarketing clinical studies. Do not 
exceed 4 mg once daily dosing of LIVALO. 
 
* The effect of LIVALO on cardiovascular morbidity and mortality has not been 
determined. 
 
* LIVALO has not been studied in Fredrickson Type I, III, and V dyslipidemias. 
 
In addition to being launched in the U.S. in June 2010, LIVALO is also approved 
in Japan (2003), South Korea (2005), Thailand (2007), China (2008), European 
Union (2010), Taiwan (2011), Mexico (2009) and Australia (2010). 
 
About Primary Hyperlipidemia and Mixed Dyslipidemia 
 
Primary Hyperlipidemia is defined as an elevation of cholesterol, particularly 
"bad" cholesterol (LDL-C), triglycerides (TG), or both. Mixed dyslipidemia is 
usually characterized by an elevation of LDL-C, TG, and a decrease in the 
"good" cholesterol (HDL-C) in the blood. 
 
Important Safety Information for LIVALO® (pitavastatin) Tablets 
 
CONTRAINDICATIONS 
 
LIVALO is contraindicated in patients with a known hypersensitivity to product 
components, in patients with active liver disease (which may include 
unexplained persistent elevations in hepatic transaminase levels), in women who 
are pregnant or may become pregnant, in nursing mothers, or in coadministration 
with cyclosporine. 
 
WARNINGS AND PRECAUTIONS 
 
Skeletal Muscle Effects 
 
Cases of myopathy and rhabdomyolysis with acute renal failure secondary to 
myoglobinuria have been reported with HMG-CoA reductase inhibitors, including 
LIVALO. 
 
* The risk of skeletal muscle effects (e.g., myopathy and rhabdomyolysis) 
increases in a dose-dependent manner with advanced age (>65 years), renal 
impairment, inadequately treated hypothyroidism, and in combination use with 
fibrates or lipid-modifying doses of niacin (=1 g/day). 
 
* Concomitant administration of LIVALO with gemfibrozil should be avoided. 
 
* LIVALO therapy should be discontinued if markedly elevated CK levels occur or 
myopathy is diagnosed or suspected. LIVALO therapy should also be temporarily 
withheld in any patient with an acute, serious condition suggestive of myopathy 
or predisposing to the development of renal failure secondary to rhabdomyolysis 
(e.g., sepsis; hypotension; dehydration; major surgery; trauma; severe 
metabolic, endocrine, and electrolyte disorders; or uncontrolled seizures). 
 
* Advise patients to promptly report unexplained muscle pain, tenderness, or 
weakness, particularly if accompanied by malaise or fever, and to discontinue 
LIVALO if these signs or symptoms appear. 
 
Liver Enzyme Abnormalities 
 
Increases in serum transaminases have been reported with HMG-CoA reductase 
inhibitors, including LIVALO. 
 
* It is recommended that liver enzyme tests be performed before the initiation 
of LIVALO and if signs or symptoms of liver injury occur. 
 
* There have been rare postmarketing reports of fatal and non-fatal hepatic 
failure in patients taking statins, including pitavastatin. If serious liver 
injury with clinical symptoms and/or hyperbilirubinemia or jaundice occurs 
during treatment with LIVALO, promptly interrupt therapy. If an alternate 
etiology is not found do not restart LIVALO. 
 
* Advise patients to promptly report any symptoms that may indicate liver 
injury, including fatigue, anorexia, right upper abdominal discomfort, dark 
urine or jaundice. 
 
* LIVALO should be used with caution in patients who consume substantial 
quantities of alcohol and/or have a history of chronic liver disease. 
 
Endocrine Function 
 
Increases in HbA1c and fasting serum glucose levels have been reported with 
HMG-CoA reductase inhibitors, including LIVALO. 
 
ADVERSE REACTIONS 
 
In short-term controlled studies, the most frequent adverse reactions reported 
by =2% of patients treated with LIVALO 1 mg, 2 mg, and 4 mg, respectively, and 
at a rate = placebo were back pain (3.9%, 1.8%, 1.4% vs 2.9%), constipation 
(3.6%, 1.5%, 2.2% vs 1.9%), diarrhea (2.6%, 1.5%, 1.9% vs 1.9%), myalgia (1.9%, 
2.8%, 3.1% vs 1.4%), and pain in extremity (2.3%, 0.6%, 0.9% vs 1.9%). This is 
not a complete listing of all reported adverse events. 
 
For additional information please visit http://www.kowapharma.com/documents/ 
LIVALO_PI_CURRENT.pdf 
 
About Kowa Company, Ltd. and Kowa Pharmaceuticals America, Inc. 
 
Kowa Company, Ltd. (KCL) is a privately held multinational company 
headquartered in Nagoya, Japan. Established in 1894, KCL is actively engaged in 
various manufacturing and commercial activities in the fields of 
pharmaceutical, life science, information technology, textiles, machinery and 
various consumer products. KCL's pharmaceutical division is focused on 
cardiovascular therapeutics, with sales of the company's flagship product 
LIVALO, totaling $530 million (14.6% market share) in Japan in the 2010 fiscal 
year, and was launched in the United States in June 2010. 
 
Kowa Pharmaceuticals America, Inc. (KPA) is a pharmaceutical company 
specializing primarily in the area of cardiometabolic diseases. The company, 
started in 2001 as ProEthic Pharmaceuticals, Inc., was acquired by KCL in 
September of 2008. A privately held company, KPA directs its efforts towards 
the acquisition, licensing and marketing of pharmaceutical products. 
 
exchange rate used $1=85JPY 
 
About Lilly 
 
Lilly, a leading innovation-driven corporation, is developing a growing 
portfolio of pharmaceutical products by applying the latest research from its 
own worldwide laboratories and from collaborations with eminent scientific 
organizations. Headquartered in Indianapolis, Ind., Lilly provides answers - 
through medicines and information - for some of the world's most urgent medical 
needs. Additional information about Lilly is available at www.lilly.com.  P-LLY 
 
LIVALO is a registered trademark of the Kowa group of companies. 
 
P-LLY 
 
Data on File: Morgan R, Campbell S, et al, "Pitavastatin 4 mg is Superior to 
Pravastatin 40 mg in LDL-C Reduction: Results from PREVAIL US Trial in Primary 
Hyperlipidemia or Mixes Dyslipidemia," Poster presented at the National Lipid 
Association Annual Scientific Sessions 2012, May 31-June 3, 2012; Scottsdale, 
AZ. 
 
Data on File: Sponseller C, Morgan R, et al, "Pitavastatin 4 mg Significantly 
Reduces LDL-P and Increases HDL Size Compared with Pravastatin 40 mg: Results 
from PREVAIL US," Poster presented at the National Lipid Association Annual 
Scientific Sessions 2012, May 31-June 3, 2012; Scottsdale, AZ. 
 
 
 
END 
 

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